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Blogging News: MediaWhiz Acquires ScribeFire

By Andrew Redfern @ 4th July 2008 10:56 am

MediaWhiz today announced the acquisition of ScribeFire, a Firefox blog-editing technology. Simultaneously, MediaWhiz announced the release of a beta version of ScribeFire QuickAds, online advertising’s first ‘point and click’ ad optimization technology.

ScribeFire enables users to easily drag and drop formatted text from the web into their blog(s), as well as post entries and take notes, directly through the Firefox browser. ScribeFire currently has over 150,000 active users, and is compatible with all major blog services (e.g. WordPress, TypePad, Blogger, Yahoo 360, etc.).

ScribeFire QuickAds’ ‘point and click’ ad optimization technology, the first to enable web publishers to serve fully optimized banner ads without the hassle of adding additional code, greatly facilitates online advertising integration on blogs. Web publishers can add IAB-standard in-page ad formats (e.g. Leaderboard: 728×90, Wide Skyscraper: 160×600, and
Medium Rectangle: 300×250), and in-text advertisements to their blogs via an easy three-click process.

ScribeFire QuickAds’ ad optimization decision engine automatically selects the highest revenue producing banner to display on the user’s website. Ads are selected from the MediaWhiz ad inventory pool, which is fueled by MediaWhiz’s experienced sales team and relationships with over 100 ad networks. Web publishers can access comprehensive ad inventory
performance and earnings data on the ScribeFire website.

“ScribeFire is a great addition to the MediaWhiz portfolio of products,” said Patrick Gavin, President of ScribeFire. “Our patent-pending ad optimization technology and relationships with over 100 top ad networks will enable bloggers to see the greatest possible value for their ad inventory. Our dedicated sales force exposes small web publishers to advertisers and ad networks that they previously had little or no access to, and with no monthly minimums or up-front costs.”

“Direct advertisers and ad networks now have the opportunity to reach massive audiences visiting an increasingly influential medium, the blogosphere,” added Jonathan Shapiro, CEO of MediaWhiz. “ScribeFire QuickAds’ innovative technology has the added benefit of enabling advertisers to auto-optimize multiple ad units based on key performance metrics, thereby improving the overall performance of their campaign.”

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