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Online Gaming: The9 Limited JV with T3 Entertainment

by Andrew Redfern @ 7th July 2008 1:25 pm

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The9 Limited (Nasdaq: NCTY) (”The9″), a leading online game operator and developer in China, today announced that it has entered into an agreement with T3 Entertainment Co. Ltd. (”T3″), a leading online game developer in Korea and developer of the renowned Audition game series, under which the two companies will establish a joint venture to further strengthen their partnerships in the areas of game development and publishing.

Mr. Jun Zhu, The9’s Chairman and Chief Executive Officer, commented: “We are very pleased to further partner with T3 to strengthen The9’s game development capability, especially on casual games, to a new level.

Through the joint venture, The9 will be more proactively involved in the development of Audition 2 as well as other games in the Audition game series. The joint venture will also facilitate tighter cooperation and communication between the two companies, adding customized and healthy China-specific colors to the games we’re developing.”

Mr. Kee-Young Kim, T3’s Chief Executive Officer, commented: “We are much excited to set up the joint venture with The9, which is already an important partner and strategic investor for our company. The joint venture will focus on developing top-notched and fine-tuned games for the Chinese market, and we believe it will prove to be a very strong alliance between the two companies whose resources and strengths well complement each other.”

In addition to supporting the development of the Audition game series, the joint venture will develop a number of high-quality online games targeting the international markets in the near future.

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