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Yahoo!7 Appoints New PR Agency

By Andrew Redfern @ 7th July 2008 10:28 pm

Yahoo!7 the joint venture between Yahoo!, Seven and Pacific Magazines, has appointed Hill & Knowlton Australia as its new PR agency, after a competitive three way pitch. The agency started work immediately.

Yahoo!7 Marketing Director, Fergus Kibble said, “We are really pleased to have appointed Hill & Knowlton as our agency partner. Michelle Hutton and her team provided impeccable strategic & creative PR credentials, and demonstrated great understanding and passion for our business.

Their breakthrough thinking has embraced our Start Something Wonderful campaign and will help us build our brand via engaging consumer PR.”

H&K Chief Executive, Michelle Hutton added, “We are very excited to be working with Yahoo!7. Our consumer offer continues to grow and surprise the market. Our approach enables us to provide the best research based insights
and strategic thinking to influence our creative process. This ultimately means our ideas are grounded in strong foundations that make good business sense.”

The team is working on the recently launched rebrand campaign and communications program to leverage the upcoming Olympics.

Hill & Knowlton, Inc. is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with 73 offices in 41 countries, as well as an extensive associate network. The agency is part of WPP, one of the world’s largest communications services groups.

Yahoo!7 (yahoo7.com.au) is one of the most comprehensive and engaging online destinations for Australian consumers and advertisers. Formed as a 50-50 partnership between the Seven Network Limited (ASX: SEV) and Yahoo! Inc. (Nasdaq: YHOO), Yahoo!7 brings together the successful Australian internet business, Yahoo! Australia & NZ, and the online assets and television and magazine content of the Seven Network, one of Australia’s leading media companies.

The company also combines the strengths of Yahoo! search and communications capabilities and its global internet network, with Seven’s rich media and entertainment content and marketing capabilities.

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