Google trends show SEO getting more searches than PPC
by Andrew Redfern @ 10th July 2008 6:01 pm
Whether it’s just down to people’s search terms changing it’s difficult to tell but over the last 12 months the searches for the term SEO have caught up with and outstripped searches for the term PPC.
Google trends provides a great suite of search analysis tools and the trend is apparent in the US, the UK, Australia and Canada and could well hint that advertising budgets are being squeezed as the economy slows and search engine optimisation methods are taking their place.
Traditional Pay Per Click is very much “You get what you pay for” and as soon as the budget is turned off the traffic stops. An SEO campaign whilst much more “slow burning” will yield longer term traffic results as sites climb the natural search listings.
United States analysis
United Kingdom analysis
Australia analysis
Canada analysys
If the trend does reflect a change in attitudes and focus it’s an interesting change on emphasis in the online marketing world.
Whether the markplace will changing in the coming months or this is a deeper trend only time will tell.
Would you like to know more about any aspect of online marketing? If so, contact Hit Search, Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.
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