comScore have today published figures for a study they've done in online video usage in the US. The data for May 2008 shows that U.S. Internet users viewed more than 12 billion online videos during the month, 45% increase on the same period one year ago.
They note that in particular American TV network Fox is increasing it's market share. According to their report "In May, Google Sites once again ranked as the top U.S. video property with 4.2 billion videos viewed (representing a 35 percent share of all videos viewed), with YouTube.com accounting for more than 98 percent of all videos viewed at the property. Fox Interactive Media ranked second with 778 million videos (6.4 percent), gaining 1.3 share points versus April. Yahoo! Sites ranked third with 347 million (2.9 percent), followed by Microsoft Sites with 246 million (2.0 percent). Hulu.com, a joint venture of NBC and Fox featuring full-length broadcast TV programs, debuted in the tenth position with 88 million videos being viewed (0.7 percent)."
Read their full findings here : Americans Viewed 12 Billion Videos Online in May 2008