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Bebo and Endemol sign up more sponsors for their online reality TV show.15th July 2008 5:01 pm Social networking site Bebo and leading entertainment producer Endemol UK (famous for producing shows such as Big Brother), today announced that they have signed one of the world’s biggest advertisers, Procter & Gamble Australia & New Zealand and low-cost airline Jetstar as new partners for their online reality program, The Gap Year which commenced on May 21 and runs exclusively on Bebo for six months. Bebo issued a press release today stating “Following the hugely successful blueprint, established by Bebo’s original dramas KateModern and Sofia’s Diary, P&G ANZ and Jetstar will be uniquely integrated into The Gap Year. The product and brand integrations are carefully crafted and interwoven to maintain natural and seamless viewing. For example, Tourism Australia and Tourism Auckland have designed adventure packed travel trails for the globetrotters while STA is sponsoring a ‘road trip’ for one lucky participant” Jolie Egan, Interactive Marketing Manager, at Procter & Gamble said “P&G ANZ are very excited to be involved in this project, The Gap Year offers us a unique platform for engaging with our consumers and we see it as a great opportunity to learn more about what our consumers are interested in and what they are receptive to within the digital area.” The Gap Year follows six lucky Bebo users from the Australia, Canada, Ireland, New Zealand the UK and US on a dream ‘gap year’ travelling holiday, visiting exotic locations across the globe. Bebo’s statement goes on to say “We have had a fantastic response from the advertising and media industry to The Gap Year, We’ve got the track record in place now with successful productions such as KateModern, which has been viewed more than 66 million times, and other shows such as Sofia’s Diary that have built substantial audiences through Bebo to provide a measurable return for sponsors. “Young people are spending less time with TV and other traditional media and more time online. Broadcast quality programing is going to continue to push the boundaries on the web, particularly as more big brand advertisers get on board to support and fund it.” Would you like to know more about online TV shows and social networking? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.
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