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Microsoft sign up volunteers to test their new PPC desktop interface

By Andrew Redfern @ 16th July 2008 9:20 am

After announcing the imminent arrival of their adCenter Desktop interface last month Microsoft are now allowing users to sign up to test the beta version of the application. Google adWords Editor updated to allow users to get a fuller range of their adWords campaign data and Microsoft’s equivelant looks to have much of the same functionality.

According to their adCenter blog it program allows users to :

* Quickly navigate through multiple accounts
* Copy and paste keywords, negative keywords, match types and bid amounts from the adCenter Add-in for Excel into the Desktop application
* Bulk edit multiple items at once (bid prices, destination URLs, ad group targeting, etc.) —within or across groups of items
* Scan campaigns for editorial issues before uploading to adCenter
* Upload changes to the adCenter user interface instantly with one click

“We developed adCenter Desktop in response to customer requests to have the ability to bulk manage their adCenter accounts quickly and easily with an offline tool. It also complements our other Paid Search offerings, including the adCenter Add-in for Excel tool we introduced last winter, by utilizing keyword research functionality to provide advertisers and agencies with maximum transparency into historical keyword performance in adCenter. And unlike other desktop management applications, adCenter Desktop includes the Creation Wizard, a tool that provides a step-by-step guide to create online advertising campaigns – from the selection of specific ad features to previewing the final ad copy.”

This will without doubt make life easier for adCenter customers who manage large campaigns and will go someway to brdige the functionality and usability gap between adCenter and adWords.

Would you like to know more about PPC paid search? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.

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