Hit Search Limited liverpool 0845 643 9289

LastFm debuts new interactive online ads

By Andrew Redfern @ 17th July 2008 5:18 pm

Interesting report on The Times’ website today highlighting a new intelligent online PPC ad system being piloted on LastFm. It uses the the user inputs to better target the ads it displays :

“A new type of web advertising that interacts with the site on which it appears is to make its debut on Last.fm, the social music site.Last.fm, which announces a major relaunch today, will start showing advertising that can tap into the community features of the site, making adverts more engaging, the site said.

An example of the new “smart” adverts displays an image of a mobile phone handset which changes according to what the Last.fm user is doing. For instance, if someone is listening to Bon Jovi, the phone would appear to start playing a Bon Jovi track, showing off its MP3 player.

Hotel chains will be able to tap into a Last.fm user’s list of favourite artists and display adverts for hotels in cities where those artists have upcoming gigs. Train companies, similarly, will be able to advertise services running to other music-based events that may be of interest to the user.”

Read the full article here : Revamped LastFM hosts the ‘smartest’ ads on the web

Would you like to know more about online advertising? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.

Other Related Stories That May Be Of Interest: