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Publicis Buys South Korean Digital Marketing Agencyby Andrew Redfern @ 22nd July 2008 10:27 am Publicis Groupe announced today the acquisition of Portfolio, one of Korea’s top digital marketing agencies. Portfolio is a pioneer in fully integrated online services, and is widely celebrated for its innovative web-based creativity and commitment to results. Portfolio will become part of Publicis Modem, the digital arm of the Publicis Worldwide global network, and the agency will be rebranded Publicis Modem Korea. Publicis Modem currently has Asia offices in Beijing, Hong Kong, Kuala Lumpur, Singapore, Taiwan, and New Delhi. Founded in 1998, Portfolio provides complete digital services including website development, website maintenance and marketing, online advertising campaigns, search, database marketing, data tracking, analysis and optimization. Portfolio’s client roster includes a number of prominent Korean and international brands such as Microsoft Korea, Prudential, Marriott International, Nissan Korea, Estee Lauder, Woonjgin Group, Epson, Choongwae Pharmaceutical Corp, Yuhan Kimberly and Nongsim Kellogg. Heewoon The acquisition of Portfolio is in line with Publicis Groupe’s strategy of targeted acquisitions aimed at expanding its leadership in digital communications and high growth markets. Digital advertising in Korea is a thriving market. According to ZenithOptimedia, internet adspend grew nearly 40% in 2007 to take a 13.7% share of total adspend of nearly USD 10 By the end of 2007, there were 14.8 million broadband subscribers - representing 78% of Korean households. Publicis Groupe is already present in Korea through its major brands Publicis (Publicis Welcomm and Publicis Dialog), Leo Burnett, Publicis Events Worldwide (Emotion), Saatchi & Saatchi and Starcom MediaVest Group (SC Seoul). Martin Reidy, CEO of Publicis Modem, stated, “Asia is a critical market for Publicis Modem and a key part of our global expansion. We were committed to finding a group with the passion, creative innovation and technical acumen synonymous with the Publicis Modem brand. The team at Portfolio fit the bill exactly. With the explosive growth in the region, Arlene Ang, Regional Managing Director of Publicis Modem, added, “The acquisition of Portfolio gives Publicis Modem access to the Korean market, one of the world’s fastest-growing markets in digital advertising and communications. It also complements our successful start up of network offices in Hong Kong, Beijing, Taiwan, New Delhi, Kuala Lumpur and Singapore. Portfolio is arguably Korea’s best agency specialized in web-based communication, and we are thrilled to bring Heewon Park and his Heewoon Park, CEO of Portfolio, commented, “Joining Publicis Groupe gives us the international scale we’ve been looking for in order to best meet our clients’ needs in this increasingly globalized world. Right from the beginning, we felt a very powerful fit with Publicis Modem. This is exciting news for everyone at Portfolio, and we look forward to benefiting from the added expertise, further scale, and global reach associated with this digital powerhouse.” Want to gain more insight into what businesses are doing online? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Other Related Stories That May Be Of Interest:
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