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AdShuffle Introduces Real-Time Financial Optimisation

By Andrew Redfern @ 7th August 2008 9:03 am

AdShuffle, a global leader in ad serving and marketing technology, announces the release of three new powerful financial features that further revolutionize AdShuffle’s cutting-edge optimization tools.

With this latest release, acquisition marketers gain access to the most advanced tools for analyzing, reporting and optimizing online marketing activities based on real revenue.

AdShuffle is incorporating this new feature set in time for ad:tech Chicago, and a key issue for marketers attending the conference is how a brand or agency can quantify the full impact of an online marketing campaign. Decision-makers need to ensure that they can stay within a set marketing budget, but they also need tools that can measure true profitability on every dollar spent online.

Key features in AdShuffle’s latest release include:

– Lifetime Value Optimization (LTV) — aggregates revenue generated per creative or landing page. AdShuffle’s automatic optimization then uses this value to determine which creatives and landing pages should receive the most traffic.

– Spend Recovery Reporting — details the amount of time it takes to recover media costs based on revenue generated from conversion events.

– Profit and Loss Reporting — gives AdShuffle users a real-time view into the cash flow activity created through media buys paired alongside revenue generated within the same time frame.

“AdShuffle, more than any other ad server in the marketplace, is providing direct response-focused solutions to the real-life problems that we advertisers face in our pursuit of ROI,” said Tom Eaton, President of Consumer Interactive Media, LLC. “Automated optimization that is based on not just conversion, but revenue, provides a 24-hour-a-day competitive advantage to sophisticated marketers who manage multiple products. It’s been a great part of our success.”

“AdShuffle is changing the way advertisers conduct business online,” said Ruben Buell, CEO, AdShuffle. “Our technology allows direct response marketers to acquire customers for less money and decrease the amount of time it takes for them to recover their spend. AdShuffle’s technology is about advertisers tracking and spending effectively.

Would you like to know more about how to make money from online? If so, contact Hit Search, SEMPO accredited SEO and PPC specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.

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