|
|
Plug finally pulled on Google / Yahoo adwords partnership5th November 2008 5:44 pm adWords Today saw the world’s two biggest search engines finally wave the white flag over their attempts to establish a working partnership allowing Google adWords ads to be shown in Yahoo! search result listings. The deal could have been worth upto half a billion dollars to Yahoo however the plans hit problems after falling foul of anti-trust scrutiny in the US. Now today’s announcement see the alliance finally abandoned. Whilst Google would certainly have benefitted from the move the bad news will be felt more keenly at Yahoo who were hoping to benefit from the extra revenue this would generate as it tries to recover from a difficult period which has seen it’s share price plummet after it rejected a $47.5 billion takeover offer from rivals Microsoft. The deal would have given the two search giants a huge share of the search advertising market and it was felt such a partnership would represent a significant monopoly. Google had hoped the deal would not undergo such scrutiny because they do not actually directly control the market prices. Would you like to know more about search advertising? If so, contact Hit Search, SEO and Google adWords qualified PPC specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Internet gears up for the biggest Election party in history4th November 2008 6:25 pm adWords It’s fair to say that this presidential election has broke new ground in terms of it’s online content. Today, as Americans got to the polls, people will be glued to their monitors like never before. Way back when the compaigns for the party nominations began all aspects of the internet from YouTube & Twitter right through to large scale Google adWords campaigns have all been used to embrace the new online generation. Independant companies such as Facebook have seen this election as the perfect way for new media to get through to a difficult to reach sector of the electorate and wage war against voter apathy. Google have weighed in with a pretty impressive Google Map that is crruently counting down towards results time. It features a retrospective of the campaign trail, historical results as well as a full results suite for the Presidency, The Senate and The House of Representatives. Google Maps 2008 Elections Gallery. Yahoo is offering a similarly impressive political dashboard featuring interactive moment by moment coverage. MSN has a similar offering including a live Election Q&A service. Whether Barrack Obama or John McCain wins one thing is for certain…every single move will be watched in minute details via the web. Google & Yahoo make concessions with PPC deal4th November 2008 1:32 pm adWords A report in the Wall Street Journal has outlined subtle concessions made by Google and Yahoo! in a re-submitted search advertising deal.
There were fears that anti-trust scrutiny might de-rail the alliance completely however two search giants are now hoping that a capped deal will assuage fears of a monopoly. Key to the new pay per click deal is a cap on the amount of revenue Yahoo! can make on this partnership. The deal will not be allowed to generate more that 25% of Yahoo’s search revenues and is seen as a way of limiting the reliance Yahoo! can place on Google adWords for it’s income. Also another crucial concession has been added that will allow adWords users to opt-out of having their ads shown on Yahoo! It is likely these changes have been brought in to address specific objections raised by anti-trust investigators and so represents a compromise aimed at mobing the deal through to approval. <FONT SIZE=”-2″>Would you like to know more about PPC advertising? If so, contact <a href=”http://www.hitsearchlimited.com/” title=”Hit Search Limited”>Hit Search</a>, <a href=”http://www.hitsearchlimited.com/seo.php” title=”Search Engine Optimisation at Hit Search Limited”>SEO</a> and <a href=”https://adwords.google.com/select/ProfessionalWelcome”>Google adWords qualified</a> <a href=”http://www.hitsearchlimited.com/pay.php” title=”Pay Per Click online advertising at Hit Search Limited”>PPC</a> specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.</FONT SIZE> Google further relaxes the adWords restrictions by allowing wine and beer ads31st October 2008 6:04 pm adWords SearchEngineLand are reporting that Google now allow users to advertise beers and wines on it’s market leading search advertising service adWords. The move stops short of “hard alcohol and liqueurs” but now opens the door for beer advertising in countries other than India, Pakistan, Sri Lanka, Thailand, or Malaysia whilst champagne and wine ads are permitted countries where such ads “comply with local regulations”. This move follows closely behind Google allowing gambling advertisments and sets a trend for the search giant establishing a more open de-regulated adWords market. Also an SearchEngineLand are reports that the proposed deal with Yahoo that would see adWords adds being displayed on Yahoo’s search results my be in danger of being abandoned. They quote an article in the Wall Street Journal as saying :
This would represent a bigger blow to Yahoo’s long term plans than it would for Google’s however it will doubtless frustrate Google’s efforts to increase market share. Originally the companies had hoped to avoid anti-trust scrutiny on the grounds that they are not setting advertising prices and have no control over the market. Would you like to know more about this search advertising? If so, contact Hit Search, SEO and Google adWords qualified PPC specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Google adWords gambling restrictions relaxed.16th October 2008 4:31 pm adWords Reports today indicate that Google is relaxing it’s UK ban on adWords campaigns for gambling sites. The restriction has been in place since June 2007.
The search giant has now changed it’s policy page to read “Google AdWords allows online gambling advertisements to target Great Britain (England, Scotland, or Wales) as long as the advertiser is registered with the Gambling Commission and provides a valid operating license number. Advertisers based outside the UK and within the European Economic Area who wish to target online gambling ads to England, Scotland, or Wales must be licensed to advertise online gambling in their respective country.” Hit Search’s director, Andrew Redfern who is responsible for the company’s PPC managment said “A more open market has to benefit advertisers and consumers alike. We understood and respected Google’s motivation for curbing gambling based products but we feel that reputable online betting and casino sites are now only focusing on responsible, ethical marketing so the relaxing of the restrictions is the right thing to do” This move will open the door and allow major brands to re-establish a presense in the Sponsored Search listings. Perviously this brought in massive revenue to Google however worries about the US Government clamping down on gambling websites and people promoting them the market was suspended. If online casinos and betting shops want to resume using adWords they simply have to set up an account and fill out some legal declarations. They can now advertise their sites as long as they are only targetting a UK audience. Would you like to know more about this subject? If so, contact Hit Search, SEO and Google adWords qualified PPC specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Google and Yahoo delay search advertising alliance6th October 2008 10:31 am adWords Google and Yahoo have both issued statements announcing that they have delayed the rollout of their deal that would see Google adWords ads results dsiplaying in Yahoo search results.
The statement issued by Yahoo reads The companies have agreed to a brief delay in implementing this agreement to continue our ongoing discussions with the (U.S.) Department of Justice, we have had discussions with regulators and look forward to responding to their questions about this agreement.” Whilst Google say “When we announced our advertising agreement with Yahoo in June we agreed to delay its implementation until October to give regulators time to look at the details. As we are still in conversation with the Department of Justice we have agreed to a brief delay in implementing the agreement while those discussions continue.” The delay is expected to be a short one and Reuters are quoting a source stating that the ads should still go live towards the end of October. The partnership is undergoing scrutiny from various anti-trust and monopoly bodies around the globe and the delay is primarily to allow the US Department of Justice more time to look it over. It will be frustrating for the two search giants who were hoping the deal would go through with little hinderance. They argue that they are merely opening and expanding the scope for adWords users to advertise their products, the that nature of the adWords system, as with others of it’s type, means that Google have little control over the actual price that is set for advertising. Would you like to know more about Google adWords and online adveristing in general? If so, contact Hit Search, SEO and Google adWords qualified PPC specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. American Anti-trust Intstitute calls for limits on Google/Yahoo PPC deal.24th September 2008 12:22 pm adWords The American Anti-trust Institute (AAI) has called for limits to be established on the forthcoming PPC advertising partnership between Yahoo & Google.
The deal that would see Google adWords ads appearing on Yahoo search results is expected to be a major revenue generator for both companies and is expected to go live as soon next month. In their press release the AAI say “The American Antitrust Institute (AAI) today released a white paper on the proposed alliance between Google and Yahoo, concluding that the transaction should be viewed as presumptively anticompetitive, although it may also contain possible pro-competitive benefits.” The white paper they’ve released runs to 22 pages and will provide food for though for the US anti-trust authorities who are currently scrutinising the deal. The white paper states “Google and Yahoo, the two largest providers of paid search advertising, reached an agreement earlier this summer whereby Yahoo would be able to display paid search advertising from Google. With a U.S. market share approaching 70% to 80% depending on how the market is defined, Google would already be considered a near-monopolist under traditional antitrust standards, and the combined market share of Google and Yahoo would likely exceed 90%.“. When you take those figures into account it’s clear why they have concerns. No statement has been made by either Google, Yahoo or the US authorities however a ruling should be forthcoming soon with the self-imposed 3 and a half month delay period coming to an end. Earlier this month the EU and Canadian authorites outlined their plans to examine the alliance and so it would seem that the deal will warrent further scrutiny. Would you like to know more about this Google and Yahoo’s pay per click advertising deal? If so, contact Hit Search, SEO and Google adWords qualified PPC specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.
Other Related Stories That May Be Of Interest:
|
|
Hit Search Company Address: Hit Search Limited, Liverpool Innovation Park, Liverpool Digital, Baird House, Liverpool, Merseyside, L7 9NG. Our Telephone Number For Search Engine Optimisation, Search Marketing, Pay Per Click And All Other Enquires is 0845 643 9289. Terms | SEO in Liverpool | PPC in Liverpool | Contacting Hit Search | Online Reputation Management | Online Press Distribution |
