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Affiliate Network TradeDoubler announces 89% Growth28th April 2008 8:00 am Affiliate Marketing Affiliate network TradeDoubler, today released its Q1 results and announced a year on year revenue increase of 89.4%. Revenues for the group rose to SEK 987 million (approx. £84.9 million) from January to March this year compared to SEK 521.1 million (£44.8million) over the same period in 2007.
Gross profit for the first quarter increased by 36.7% to SEK 190.9 million (£16.4million). Commenting on the results, TradeDoubler CEO and President William Cooper said “Q1 has been a good quarter for TradeDoubler. The results show strong, profitable growth for the group, assisted by very strong performances from our German and French operations. The product diversification of our business continues to gather speed and contribute towards our overall results. I remain confident in our ability to grow our business in more demanding market conditions. An economic slowdown may even prove to be the catalyst needed to speed up the transition of advertising budgets from traditional to digital marketing”. Previously TradeDoubler today announced that it was launching td Integral, its cross-media marketing platform which allows users to track, analyse and optimise their entire online marketing portfolio. Would you like to know more about Affiliate Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Commission Junction launches Cross Cookie Correlation15th April 2008 10:18 am Affiliate Marketing ValueClick Europe’s Commission Junction division has developed a new product called ‘Cross Cookie Correlation’ which enables its clients to track and reward affiliates for sales made across multiple programs.
The technology allows advertisers who operate websites across multiple countries or who have more than one brand in their portfolio, to link their programs together and pay affiliates, even if a user moves to complete the purchase in another country or in another program. This technology was trialed with a test group of advertisers - including the luxury chocolate and gifts retailer Hotel Chocolat - during the last two months of 2007, and is now ready to be rolled out to Commission Junction’s whole advertiser base worldwide. Chris Bishop, Online Marketing Manager at Hotel Chocolat said “Over the 2007 holiday period we began using Commission Junction’s cross cookie correlation technology. It has further improved relationships with our global affiliate base as they can now efficiently and effectively promote both our established UK and newly launched US online stores, and be fully rewarded for the customer journey across our two sites which until previously, it was not possible to do. “Even within the current tough retail environment our affiliate sales are up 50% year on year and new innovative technology from Commission Junction ensures our programs continue to operate above the market trends, not only in the retail sector but also within the technical platform.” Daniel Powel, Head of Account Management at Commission Junction said “Our affiliates have always been in the unique position of being able to take advantage of our common, global platform, whereby they could join advertiser programs from around the world, and visa versa. We are effectively linking virtual programs together making life easier for both advertisers and affiliates.” Deborah Preston, Online Partnerships Manager, Symantec EMEA said “Affiliate marketing is a central element of Symantec’s strategy to continue to build on the strength of the Norton brand, and we currently operate affiliate programs across 10 countries worldwide. We’re very pleased to be working with Commission Junction, and look forward to making improvements and synergies with their new cross cookie correlation product.” Would you like to know more about Internet Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible TradeDoubler tracks user journey from affiliates and search10th April 2008 2:16 pm Affiliate Marketing TradeDoubler, the global digital marketing company, today announces the launch of td Integral, its cross-media marketing platform which allows users to track, analyse and optimise their entire online marketing portfolio.
Combining the functionalities of td Toolbox and td Searchware 4, td Integral presents a picture of the complete customer journey across affiliate, search and display marketing. td Integral provides an unrivalled user journey report that plots the progress of a user from initial investigation to eventual product purchase via their click history. This gives an understanding of how the entire online journey affects consumer buying, giving marketers the opportunity to accurately plan campaigns and deliver far higher performance and results. Mick Empson, managing director of TradeDoubler’s TD Technology division, believes that td Integral is the answer to the industry’s user journey tracking dilemma: “The industry has long been calling for an effective tracking model that shows exactly how display, rich media, video, affiliate and search interact. Our customers have repeatedly told us that such functionality, now available in td Integral, will deliver maximum impact for their business.” Through a common tracking system, td Integral allows cross-media management and measurement of campaigns through one login, providing the ability to plan, optimise, report and buy media with greater precision. Users will be able to make informed strategic choices between the most valuable media. As a media agency looking at the increasing difficulty of managing and measuring the accountability of disparate online campaigns, Bradley Moore, Media Director at blue barracuda welcomes the td Integral launch: “The new media landscape needs measuring differently, and until now nobody has resolved how to do this. The heart of performance is in the accountability of the media and its ability to be optimised. Solutions such as td Integral will enable us to hold to account the various strands of the media mix through insight into the cross-media journey.” Would you like to know more about Internet Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Pepperjam affiliate network launches 175 new affiliate programs3rd April 2008 12:17 pm Affiliate Marketing Pepperjam has today announced that its affiliate marketing network launched 175 new affiliate programs during the first quarter of 2008, including New Line Cinema, Sesame Street, LifeLock, BabyPhat, Rocawear, RealtyTrac, Jelly Belly, Teleflora, Video Professor, NetShops, VistaPrint, CardScan, and Playboy Store, among others. “We are absolutely thrilled by the overwhelming support we have received for Pepperjam Network from both the advertiser and publisher community. We are being told by advertisers and publishers alike that our proprietary technology is revolutionary and that it has successfully addressed many of the shortcomings of other affiliate networks, including poor communication tools and lack of affiliate transparency. With Pepperjam Network, we empower advertisers with communication tools such as Pepperjam Chat, along with full and unfettered affiliate transparency,” said Kristopher B. Jones, President & CEO of Pepperjam. “The launch of Pepperjam Network represents a paradigm shift in affiliate marketing. The Big Three Affiliate Networks are being challenged by more innovative and nimble companies such as Pepperjam Network that are able to provide next generation technology along with an unparalleled level of personal attention and service. Pepperjam Network has officially changed the face of affiliate marketing forever and advertisers are jumping aboard quickly because of our advanced tools and high level of customer service,” said Michael Jones, Chief Operating Officer and General Counsel of Pepperjam. Does your company need an affiliate marketing strategy? then contact Hit Search. Remember, its a big world out there, make sure you become visible. Tradedoubler launches rival contextual network to Google Adsense1st April 2008 6:31 pm Affiliate Marketing TradeDoubler has today announced that it is to launch a new product called td AdMatch which will provide contextual advertising for some of it affiliate partners.
td AdMatch is designed to maximise the performance of online advertisements and is unique in its ability to serve ads across text, image and display ad formats. td AdMatch scans the content of web pages and contextually matches ads alongside related website content. By improving the relevancy of advertising on publisher websites, internet users are more likely to respond - helping to drive higher quality click-throughs and increase results for both advertisers and website publishers. As a supporter of contextual advertising, Chris King, Head of Affiliates at BT, said: “We’re excited about the possibilities afforded by td AdMatch. Online consumers are becoming ever more savvy and the need for solutions to more effectively engage with them through targeted, relevant advertising is growing. td AdMatch will allow BT to drive even better performance from our ads through contextual targeting.” Joshua James, Head of Client Services at eConversions, has been impressed with the initial trials of td AdMatch and comments, “Having been chosen to help trial TradeDoubler’s td AdMatch solution, we at eConversions have been very impressed with the initial results and are eagerly anticipating the full launch. With the ability to display contextual product feeds, image and text ads, or even all three, td AdMatch can add true value to a website. However, what really separates td AdMatch from its rivals, is how it is able to match such highly relevant ads to the content of a website - something others have promised but, thus far, failed to deliver upon.” td AdMatch works across automated and manual specified keyword matching and allows publishers to create their own, customised ads. The product ensures control and transparency for the entire network, with advertisers only appearing on approved sites and publishers only receiving ads for advertisers they have applied to. Commenting on the launch of the new solution, Ben Manning, Product Director at TradeDoubler, says: “td AdMatch allows TradeDoubler to harness our broad and diverse range of advertisers and contextually match their ads to content from our extensive affiliate network, whilst giving control and transparency to both publishers and advertisers. This vast breadth is important because it increases relevancy and allows more accurate targeting of an advertiser’s audience to drive even more results.” Does your company need an affiliate marketing strategy? then contact Hit Search. Remember, its a big world out there, make sure you become visible. eBay announces it’s own affiliate network18th March 2008 10:36 am Affiliate Marketing In a move aimed at reducing it’s reliance on the ValueClick network the world’s largest online auction site has announced it will be setting up their own eBay Partner Network.
According to a report on Reuters “eBay said the online auctioneer and Half.com will no longer run their affiliate programs through ValueClick’s Commission Junction platform but instead rely on the San Jose, California-based company’s own newly created eBay Partner Network. Shares of ValueClick closed down 7.3 percent to $16.20 on Nasdaq after eBay disclosed the move. EBay stock fell 1.8 percent to $25.77 amid broad declines in the sector. The AMEX Internet Index closed down 2.3 percent.” Would you like to know more about affiliate marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. AOL acquires affiliate network buy.at for Advertising.com6th February 2008 11:02 pm Affiliate Marketing AOL announced today that it has acquired buy.at, a leading independent affiliate network that provides a platform for performance based e-commerce marketing programs to advertisers and publishers. buy.at will operate as a wholly-owned business unit of Advertising.com, part of AOL's Platform-A organization. “This transaction will position Advertising.com to serve merchant and retail advertisers with the industry’s most comprehensive set of e-commerce offerings,” said Lynda Clarizio, President of Advertising.com. “By leveraging our web advertising network and search engine marketing services and now buy.at's innovative affiliate network we can provide advertisers a wide array of marketing solutions to drive sales and other transactions. We are looking forward to accelerating the expansion of buy.at's affiliate network in the United Kingdom, United States and other European countries.” buy.at, recently named the UK's 9th fastest growing private technology company in the Sunday Times Tech Track, is an affiliate marketing network in which affiliates (publishers) partner with advertisers (merchants) to enhance sales growth by driving consumers to those companies’ websites. Unlike traditional display advertising or pay-per-click (PPC) models, an advertiser only pays when a visitor to its site takes action (such as making a purchase or signing up for a free trial). buy.at has consistently been a leader in technology innovation and development, with recent releases such as its ContentEngine, which allows retailers to promote their products and offers dynamically on affiliate websites. buy.at was also the first network to launch an integrated affiliate solution for users of social networking sites, working with WAYN, the travel-focused social network. And through its buy.at leads division, the company sources high-quality consumer leads for merchants in the financial services industry. The buy.at affiliate network was founded in 2002 and is backed by venture capitalists DFJ Esprit. “The combination of Advertising.com and buy.at provides a significant opportunity for advertisers to leverage an expanded publisher base with even more tools and services, creating a unique offering in the market,” said Kevin Cornils, CEO of buy.at. “buy.at has always focused on providing top-class customer service and customized technology to leading retailers and e-commerce businesses and we are looking forward to extending that to Advertising.com's client base. Planned investment from AOL and Advertising.com will also allow the buy.at affiliate network to continue its growth and to maintain and even accelerate its market-leading offerings of products and services for our existing clients as well.” “Within this fast-paced environment, only networks that can grow, develop and innovate with their advertisers and publishers will continue to deliver higher levels of incremental revenue opportunities,” said Brendan Condon, Managing Director of Advertising.com International. “Advertisers are increasingly coming to realize that along side display and search engine marketing, affiliate marketing needs to be an important part of their online strategies. We are excited to begin working with buy.at as we continue to increase our network offerings in the UK and throughout Europe.” The acquisition comes as affiliate marketing in the UK grew by an estimated 45% in 2007. According to research published in E-consultancy's Affiliate Marketing Networks Buyer's Guide, total affiliate marketing sales were more than £3 billion compared to £2.16 billion in 2006. This research continues to illustrate the increased acceptance by advertisers to embrace this form of marketing as a way to drive online sales. With offices in London and Newcastle in the United Kingdom and in New York in the U.S., buy.at employs approximately 70 people and offers affiliate marketing in both the U.S. and UK and counts over 200 leading ecommerce businesses as its clients. Advertising.com also has operations in the U.S. and ten other countries, nine in Europe plus Japan. Financial terms of the deal were not disclosed. buy.at is the fifth advertising acquisition AOL has made in the past 12 months. Last year, AOL acquired Quigo, a contextual advertising firm; TACODA, a behavioral targeting firm; Third Screen Media, the leading mobile advertising network and software provider; and AdTech AG, the leading international online ad-serving company based in Frankfurt, Germany. In 2006, AOL acquired Lightningcast, a leader in delivering advertising solutions for on-demand, live and downloaded video content across the Web. AOL acquired Advertising.com, which operates the largest third-party display network, in 2004. Subscribe To Our RSS Feed! 
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