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TradeDoubler Signs Up Cathay Pacific10th November 2008 6:39 pm Affiliate News Affiliate Network giant TradeDoubler today announced that is have signed up a new supplier; thne international airline, Cathay Pacific, to exclusively manage its affiliate marketing programme .
The deal will see TradeDoubler initially launch the programme in the UK in January 2009, with a view to rolling out across Germany, France, Italy and the Netherlands in time. It’s the first time that Cathay Pacific has engaged in affiliate activity and TradeDoubler was appointed on the strength of its expertise in the affiliate market, without a competitive pitch. The affiliate programme will be used to complement Cathay Pacific’s existing online efforts, which include an extensive search engine marketing campaign and rich media online experiences, and is intended to help boost online ticket sales and drive Cathay Pacific’s competitiveness in the Internet sales market. Faced with rising fuel costs, growing passenger numbers and the threat of low-cost airlines, Cathay Pacific is among a number of premium airlines that are increasingly looking at more cost-efficient channels like affiliate marketing to drive sales and Internet presence. David Paice, marketing manager, UK and Ireland at Cathay Pacific, said: “It is now paramount for any airline to have an affiliate network and we have high hopes for the programme we are putting in place. Affiliate marketing has proven to be an extremely successful revenue generation channel, with the potential to account for up to 20 to 30 per cent of an organisation’s total online revenue, so we simply couldn’t afford not to do it. When it came to choosing a supplier, there was no question TradeDoubler was always our number one choice.” Ben Wood, UK managing director at TradeDoubler, commented: “We are thrilled that Cathay Pacific has chosen TradeDoubler to play such a fundamental role in developing its online marketing strategy and launching its first affiliate programme. Affiliate marketing provides an economical option to companies such as Cathay Pacific to improve their global reach and return on investment, and this deal is one of many we’ve signed in the travel market this year alone. We are confident that our partnership with Cathay Pacific will ensure its online presence and sales really take off.” The Cathay Pacific programme is the latest addition to a growing list of new business wins by TradeDoubler in the travel sector this year. Other notable accounts wins include, Hotel Club, Rates To Go, Hotel Connect, Travelsphere, Page & Moy, British Airways, Just For You and Jet2Holidays. Would you like to know more about Affiliate Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Affiliate News - LinkShare Adds 74 New Advertisers3rd November 2008 7:38 pm Affiliate News Affiliate network LinkShare today announced that it has secured 74 new advertisers to its network for the third-quarter of 2008. The new customer count outpaces LinkShare’s second-quarter growth, reflecting both the company’s success in providing full-service online marketing solutions as well as the increasing demand for performance marketing as a result of the current economic landscape. “Now more than ever companies are looking for measurable return on investment from their marketing dollars,” said Yasuhisa “Yaz” Iida, Co-President, LinkShare Corporation. “We are pleased to see these new customers joining LinkShare’s network for performance-based marketing solutions. For all of our customers — both existing and new — LinkShare consistently strives to provide excellent services while developing new and relevant technologies that support the specific and evolving needs of Known for attracting large, sophisticated ecommerce companies, third-quarter additions to LinkShare’s network include 42 small-and-medium-sized companies. Ecommerce programs, such as cost-per-action (CPA) marketing, that are measured based on erformance, have become a vital part of many business strategies as a way to significantly improve both revenue and ROI. “LinkShare is proud to welcome so many small-and-medium-size businesses to our network,” said Jonathan Levine, Co-President, LinkShare Corporation. “In today’s tough economy, these advertisers can benefit from our global network of publishers to market and sell their products while tracking each affiliate marketing dollar spent. LinkShare continues to offer a dynamic interactive network where advertisers and publishers of all sizes can work together to form mutually beneficial relationships.” Third-quarter additions to the LinkShare network include companies within the Internet’s fastest-growing and most dynamic markets, including retail, media and fashion. One small-to-medium-sized business that has joined the LinkShare Network is Hay House, Inc. “Hay House was started by one woman with an idea, and has now become one of the fastest growing self-help and transformational publishers in the world,” said Tiffini Alberto, Internet affiliate manager, Hay House, Inc. “Through our partnership with LinkShare, our affiliate marketing program is on track to generate nearly $1,000,000 in revenue this year. Our network has grown to include more than 4,700 affiliates that carry the Hay House brand. We are able to manage and track our affiliates’ successes using LinkShare’s extensive portfolio of services, which allows us to focus on building and maintaining customer relationships and growing our brand. ” Despite recent macro-economic trends, online retail sales are expected to reach $44 billion this holiday season. For companies seeking to reach the widest audience of prospective buyers, affiliate marketing programs have proven to be extremely cost-effective. Would you like to know more about Affiliate Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Pepperjam Adds 198 New Advertisers to Its Affiliate Network20th October 2008 8:38 am Affiliate News Pepperjam announced today that Pepperjam Network added 198 new advertisers during the third quarter of 2008, including Columbia House, Jockey International, Alibaba, Apartments.com, BBC America, Total Gym, Pacific Coast Feather Company, Identity Truth, Brigade QuarterMasters, SkinStore.com, and Sparks Networks, among others. The addition of nearly 200 new advertisers comes off of an announcement in the first quarter of 2008 that Pepperjam Network closed 175 new advertiser contracts, which was followed by an additional 177 new advertiser launches in the second quarter of 2008. “For a third consecutive quarter Pepperjam Network continues to launch more new affiliate programs than the other three major affiliate networks combined. We are very proud of our continued, unparalleled growth,” said Kristopher B. Jones, President & CEO of Pepperjam. Pepperjam Network launched in January 2008 and is considered the most significant affiliate network launch of the last 10 years (Electronic Retailer Magazine, June 2008). Earlier this year, Pepperjam was recognized by Inc. Magazine (September 2008) as the fastest growing full-service interactive agency and affiliate network in the United States. Pepperjam Network addresses the two primary shortcomings of other affiliate networks, namely (1) poor, unreliable communication tools and (2) lack of affiliate transparency. Pepperjam Network advertisers are empowered to better manage brand, minimize channel conflict, and reduce fraud through full and unfettered affiliate transparency, while also building stronger, more strategic affiliate marketing relationships through real-time communication tools such as Pepperjam Chat. Would you like to know more about Affiliate Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Jessops Joins Affiliate Network TradeDoubler10th October 2008 3:26 pm Affiliate News TradeDoubler today announced that it has been appointed by Jessops as an exclusive affiliate marketing provider.
The deal builds on a longstanding relationship between the two companies which has seen Jessops more than triple its affiliate sales. The new agreement will see TradeDoubler support Jessops in driving sales, maximising ROI and providing an effective online service for Jessops’ partners and customers. Jessops has run its affiliate programme with TradeDoubler on a non-exclusive basis since October 2003. TradeDoubler has enjoyed a much closer working relationship with Jessops over the last two years following the decision to make affiliate activity a major part of Jessops’ overall online marketing efforts. This included the introduction of an offline “collect@store” feature which gives customers the option to shop online and collect from a local store on the same day. TradeDoubler affiliates have accounted for around half of all Jessops’ online business since 2006. Brian Linnington, marketing and e-commerce director at Jessops, said: “After working with several digital agencies, the decision was made to look for a long term, exclusive affliate partner. TradeDoubler was the obvious choice based on the successful relationship we have enjoyed to date, its expertise and understanding of our sector and its extensive network of publishers. We are extremely happy with the performance of our affiliates and the network and hope to expand the programme even further in this new phase of our relationship.” Lara Kelly, Client Services Director, TradeDoubler, commented: “We are delighted that Jessops has chosen TradeDoubler to play such an important role in its digital marketing strategy by consolidating its affiliate marketing partnerships with us. Jessops is a retailer which truly understands the value of affiliate marketing and can boast a loyal and motivated affiliate base that drives significant volumes for its brand. With our proven knowledge and experience of running successful affiliate programmes, we look forward to continuing to meet Jessops’ affiliate programme needs.” Would you like to know more about Affiliate Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. TradeDoubler appoints Dominic Trigg as VP of Global Sales26th August 2008 11:45 pm Affiliate News TradeDoubler today announces the appointment of Dominic Trigg as Vice President, Global Sales. Trigg, who officially takes up his new role from 1st October, will have overall responsibility for TradeDoubler’s global advertiser, publisher and agency sales across all of the company’s 19 markets. He will sit on TradeDoubler’s Group Management Board and will be based at the company’s offices in London.
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