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$859 Million E-Commerce Spend on December 15by Andrew Redfern @ 22nd December 2008 11:43 am Black Friday
comScore (Nasdaq: SCOR), a leader in measuring the digital world, today reported its tracking of holiday season retail e-commerce spending for the first 49 days of the November - December 2008 holiday season. For the holiday season through December 19, $24.03 billion has been spent online, down 1 percent versus the corresponding days last year. The most recent week of the season has seen several strong online spending days, including Monday, December 15 with $859 million in spending to rank as the second heaviest day of the season, behind Tuesday December 9 when $887 million was spent. “With five fewer days of holiday shopping between Thanksgiving and Christmas this year, there is increasing pressure on consumers to make their holiday purchases in time for Christmas,” said comScore chairman Gian Fulgoni. “As a result, we’ve seen online shoppers continue to spend heavily even later into the season, with the most recent week including four of the top ten spending days of the season. Despite this positive development, the combination of the compressed holiday schedule and the challenging economic situation faced by many consumers means that retailers have their work cut out for them this season.” This year’s holiday season from Thanksgiving through December 19 has seen average online spending per day of $643 million, 5 percent higher than last year. However, the core holiday shopping season between Thanksgiving and Christmas this year is actually 16 percent shorter than last year, which underscores one of the key challenges facing retailers this season: an inability to increase daily sales at a rate sufficient to compensate for fewer shopping days. Top 10 Online Spending Days for Holiday Season to Date For the online holiday shopping season-to-date (thru Dec. 19), Tuesday, December 9 ranks as the heaviest individual spending day of the season with $887 million in sales. Monday, December 15 ranks second with $859 million, followed by Monday, December 1(Cyber Monday) with $846 million. With the heaviest online spending days of the season likely to have already occurred, Cyber Monday 2008 will rank significantly higher in relative spending than it has in previous years. For example, Cyber Monday ranked as the ninth heaviest spending day in 2007 with $733 million in sales and the twelfth heaviest in 2006 with $608 million in sales. Top Performing Retail Categories Since Cyber Monday The fastest growing product categories during the period from December 1 through December 19 were Sport & Fitness (up 31 percent), Books & Magazines (up 18 percent), and Video Games, Consoles & Accessories (up 17 percent). Apparel & Accessories, the second largest online retail category by dollar sales, has seen sales grow strongly (up 15 percent) as a result of retailers’ aggressive discounting and unseasonably cold weather across many parts of the country. Following a strong week of Cyber Monday, that was driven by large discounts on products such as flat screen TVs, sales of consumer electronics have slowed significantly in recent weeks. The softest retail categories include Music, Movies & Videos (down 24 percent), Office Supplies (down 19 percent), Jewelry & Watches (down 17 percent) and Home, Garden & Furniture (down 16 percent). Would you like to know about Internet Marketing? If so, contact Hit Search, Search Engine Optimisation and Pay Per Click & Social Space Marketing specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Black Friday Coupons Pushed On Facebookby Andrew Redfern @ 28th November 2008 9:42 am Black Friday
As we announced yesterday Black Friday, the unofficial start to the American holiday shopping frenzy, is now upon us and companies using Facebook using the Social Network to distribute shopping coupons. Randi Zuckerberg on the Official Facebook blog posted on the blog about some of the examples. Take a look of how companies are using Social Media to push online users into the offline world. Randi comments - “Shopaholics are waking up at dawn to get to the best sales of the year. Reports show that Black Friday sales are up amid the financial downturn. The shopping buzz extends everywhere –- ads in magazines and billboards, websites dedicated to finding the best sales and of course, Facebook. Just as Facebook helps you connect with the people you care about and share information, you can also use Facebook during the holidays to get the most out of your shopping experience. Become a fan of your favorite stores to get news about sales and special events, create an event around a shopping trip and invite your friends or update your status to tell your friends about a great sale you spotted or a recent purchase. You can also join one of dozens of Facebook groups for people who love Black Friday or give your friends a Facebook shopping gift. Many of your favorite retailers, including Dell, eBay and Sephora are offering free shopping gifts in the Facebook gift shop. They range from shopping bags to ribbon-wrapped gift boxes and computers. Retailers are also promoting sales and giving out coupons and discounts though Facebook Pages and Events. So, before you rush out this holiday season, log onto Facebook and search for your favorite stores to find the best deals. Make sure to keep a close watch on your friends’ Facebook status updates — after all, you won’t want to miss out on a great sale or a hot bargain.” Would you like to know about Internet Marketing? If so, contact Hit Search, Search Engine Optimisation and Pay Per Click & Social Space Marketing specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. 21% Increase in Black Friday Dealsby Andrew Redfern @ 28th November 2008 12:01 am Black Friday
Retailers have increased Black Friday sale offers by 21% over last year according to ShopLocal. This traditionally strong shopping day could be as big as ever. In the current economic conditions consumers are looking for deals, and retailers have clearly communicated to them that they will see the best deals on Black Friday. Not only have retailers offered a higher volume of promotions, there has been an unprecedented early release of Black Friday deals, with a majority of major retailers announcing early this week. “This year’s Black Friday sales could be bigger than ever. Consumers will not only find great deals on gifts, but could make additional purchases on items for themselves or their homes to take advantage of the deals being offered,” said ShopLocal CEO Vikram Sharma. “Retailers are offering great value to consumers in a difficult season.” With fewer shopping days between Thanksgiving and Christmas, and pent-up consumer demand, retailers are greatly increasing the amount of products they are discounting and giving access to the consumer by making the promotions available before Black Friday. Retailers are doing a great job of using the Internet to promote their in-store deals and smart shoppers are visiting retailer sites to find the best deals before heading out to stores. ShopLocal sites provide an indication of how some products will perform. Shoppers are showing strong interest in notebook computers from HP, Toshiba and Sony, HD TVs, the iPod Nano, GPS systems and men’s and women’s outerwear with discounts between 50% and 65%. The latest and greatest promotions from retailers can be found through the ShopLocal website and updates on the holiday shopping trends and real time updates are available at the ShopLocal blog. Black Friday facebook groups gear upby Andrew Redfern @ 27th November 2008 11:01 am Black Friday
After our recent worldwide SEO series we, through our partners, are keeping a much closer eye on the different global sectors. Today there is one thing dominating sales and marketing (both traditional and online) over in America. Black Friday is almost upon us. It’s a term that leaves many people around the world bemused whilst in the US it will have been on the radar for weeks. It’s interesting how such a localised phenomenon can take on such importance globally. The sales figures generated tomorrow will immediately be seized upon as a barometer for the US retail sector and a good Black Friday could be seen as a shot in the arm for both balance sheets and consumer confidence. It’s only one weekend but it is that important. It does permeate into a wide range of places. We notice at least two Facebook groups devoted to Black Friday bargain hunting : Black Friday Sales Ads - (Be the First to Know) On Monday the result will be poured over and analysed but for now Americans can enjoy their thanksgiving turkey and then get ready to shop ’til they drop. Pre-Black Friday Traffic Up 58%; The Online World Waits..by Andrew Redfern @ 27th November 2008 9:42 am Black Friday
Its nearly that time again folks! Black Friday the Friday after Thanksgiving in American, which historically brings a start ot the Christmas shopping season. According to new data from Experian Marketing Services, consumers have started to look for Black Friday deals early with online traffic to a custom category of Black Friday advertising Web sites increasing 58 percent for the week ending Nov. 22, 2008, versus the week ending Nov. 17, 2007 — the week prior to Thanksgiving last year. Further indication that retail traffic has rebounded to the same level as last year is the 1 percent increase in online visits among the top 500 retail Web sites overall for the first time in 11 weeks. Based on data from Experian Hitwise(R) and Experian CheetahMail(R), Thanksgiving Day has traditionally been the busiest day online, as traffic increased 15 percent in 2007 compared with 2006 among the top 500 retail Web sites. Black Friday traffic increased 13 percent, and Cyber Monday visits increased 22 percent. This is also reflected by the volume of emails sent out on Thanksgiving Day which, according to CheetahMail, grew between 2006 and 2007. “As online traffic continues to grow, we also anticipate an increase in email volume on and around Thanksgiving day, despite this year’s tough economy,” said Ashley Johnston, vice president of marketing for Experian Marketing Services. “In general, we have seen significant growth in the number of companies leveraging email marketing to drive online and offline sales.” Top visited Black Friday Web sites Would you like to know about Internet Marketing? If so, contact Hit Search, Search Engine Optimisation and Pay Per Click & Social Space Marketing specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Online holiday retail spending up 18%by Andrew Redfern @ 17th December 2007 10:30 am Black Friday
comScore today released an update of holiday season e-commerce spending for the first 44 days of the November - December 2007 holiday season (November 1 - December 14). More than $22 billion has been spent online during the season-to-date, marking an 18-percent gain versus the corresponding days last year. Monday, December 10 reached $881 million in sales (up 33 percent versus last year), registering as the heaviest online spending day of the season and the heaviest online spending day on record. 2007 Holiday Season To Date vs. Corresponding Days in 2006 November 1 - December 14 increase of 18% “Despite the strong surge in spending we observed at the beginning of last week, with both Monday and Tuesday easily surpassing $800 million in sales and showing very strong growth rates, the remainder of the week saw more modest spending,” said comScore Chairman Gian Fulgoni. “However, we anticipate that spending at the beginning of this week will again be strong with most free shipping deals available until Tuesday, December 18.” This year’s 18-percent online retail spending growth rate stands well below the 26-percent rate at the same time last year. An analysis of online spending by household income reveals that slower growth among lower income households is weighing on the overall season-to-date growth. While households earning at least $100,000 have increased their online spending 28 percent versus year ago, households making less than $50,000 have increased their spending by just 10 percent. “The current economic realities appear to be having a negative impact on the growth in consumer spending,” added Mr. Fulgoni. “From the sub-prime housing meltdown to a decline in home values to higher gas prices and an uncertain stock market, many consumers across all income segments are either feeling the pinch this holiday season or are lacking the confidence Consumers in lower income segments appear to be the most affected, as evidenced by the sluggish growth in their rate of online spending.” Online retail spending 33 percent against last yearby Andrew Redfern @ 14th December 2007 3:36 pm Black Friday
comScore today released an update of holiday season e-commerce spending for the first 41 days - November 1 through to December 11 of the November — December 2007 holiday season. More than $20 billion has been spent online during the season-to-date, marking a 19-percent gain versus the corresponding days last year. “Green onday,” a term recently coined by eBay to describe the second Monday in December as the heaviest online spending day of the season, may well live up to its lofty billing as U.S. online retail spending on December 10 reached $881 million (up 33 percent versus last year), setting a record as the heaviest online spending day in history. Holiday Season to Date “Online spending is following the pattern it first established last year, namely an accelerating growth rate as the season progresses,” said comScore Chairman Gian Fulgoni. “Consumers are clearly responding positively to the enticing promotions and discounts being offered by retailers this year, and spending is currently on track to meet our forecast of $29.5 billion for the season.” Top five online spending days for this years holiday season - Through the first 41 days of the online holiday shopping season, three individual shopping days have surpassed $800 million in sales, led by Monday, December 10 (”Green Monday”) with $881 million, followed by Tuesday, December 11 with $819 million and Thursday, December 6 with $803 million. Wednesday, December 5 came in just shy of that threshold with $798 million in spending. If you would like spend your online marketing budget wisely then contact Hit Search. Remember, its a big world out there, make sure you become visible. Other Related Stories That May Be Of Interest:
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