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blinkx doubles its advertising sales team10th May 2008 11:20 am Blinkx blinkx, the world’s largest and most advanced video search engine, today announced that it has doubled its advertising sales team to support new business development, and plans to continue its aggressive growth in this area. New hires will join blinkx in San Francisco, London, Los Angeles and New York. “We’re strengthening our team to help us take on a tremendous opportunity in online video advertising,” said Federico Grosso, senior vice president of business development, blinkx. “I am delighted that we have been able to attract several top advertising sales executives, all of whom have proven track records of success, and a wealth of contacts in the media industry.” Kat Kashefi, formerly an account director for Euroclick, will join the London office as advertising sales manager. Erik Esfandiary, who worked for five years in TV sales for Sky Media, will also join the London team. Darrin Porter, who previously worked for Ziff Davis, will join the San Francisco office as director of advertising sales. Jason Whidby, who was with the advertising sales department for MTV, will be a sales manager for blinkx based in Los Angeles. Finally, Maximiliano Ramirez, who has worked around the country for a number of top online publishers and created the successful advertising networking event “Digital Wednesdays,” will join blinkx as director of advertising sales. He will be based out of New York. The online TV and video advertising market is growing exponentially: a recent report from Forrester Research forecast that the market will reach $7.2 billion in the US by 2012. In 2007, blinkx launched the world’s first truly contextual advertising platform for Internet television and video, AdHoc, to capitalize on this massive opportunity. AdHoc uses blinkx’s unique processing technology to match video content and consumer profiles to relevant ads, and since has been used in successful campaigns for leading brands, including Dell, Best Buy and Nokia. Would you like to know more about online advertising? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. blinkx content correlation turning readers into viewers10th May 2008 11:05 am Blinkx blinkx, the world’s largest and most advanced video search engine, today announced the availability of the blinkx Content Correlation Engine, an extension of blinkx’s Advanced Media Platform.
blinkx Content Correlation Engine utilizes blinkx’s patented technology and will allow media companies that today attract some of the largest and most profitable online audiences to automatically match textual and video assets on every single page of their websites, seamlessly morphing readers into viewers, in order to drive massively increased revenues. The proliferation of broadband has driven a strong and growing market for publishers that own and product video assets. Average online video advertisement Cost Per Mille (CPM) rates are often an order of magnitude greater than equivalent textual banner advertisements and this effect is most pronounced when the publisher of the content is a popular, trusted As a result many publishers who have strong brands built on offline and online text content are increasingly producing online video as a method to drive new and faster-growing advertising revenues. In the past four years, brands that have begun this approach include The Wall Street Journal, The Financial Times, Forbes Magazine, BusinessWeek Magazine and The production of online video is, however, just the first step. Existing audiences who currently predominantly read text articles must then be converted to start to watch video content; changing readers into viewers. As that audience today spends the majority of its time on text articles, placing highly relevant video content, inline within text articles is a critically effective strategy in initiating the reader to viewer conversion process. Existing blinkx AMP customers are already adopting the Content Correlation Engine. blinkx’s technology uses advanced speech-recognition and visual analysis to automatically analyze and process video content on the web, delivering results that are more accurate and reliable than standard metadata-based keyword search technology. blinkx’s Concept Recognition Engine (CoRE) then applies a unique, patented pattern-matching process to the extracted information in order to recognize ideas, concepts and themes within video. It is the automated understanding that CoRE provides that allows the Concept Correlation Engine to automatically match relevant textual and video assets. “The blinkx technology has allowed us to make dynamic recommendations to users, optimize our search ranking and increase our visibility,” said Ari Brandt, general manager, Portfolio.com. “With the blinkx Advanced Media Platform, we have found a solution that solves many of the problems we’ve encountered in featuring video content on our Web site,” said Albert Aimers, CEO, WallSt.net. “We’ve enhanced the value we can derive from our video assets and we expect to significantly enhance both our brand and our users’ experience online.” “Many media companies sit on a goldmine of video assets but struggle to generate large-scale audiences for that content. This occurs because so much of the internet is still stuck in a text-oriented form, with users who have the potential to become avid video viewers still unaware of the video riches that their favorite text sites have to offer,” said Suranga “The blinkx Content Correlation Engine uses our ability to conceptually understand the true meaning of a piece of TV or video content to match those assets to relevant text articles. The process is entirely automatic and so can be deployed across massive websites with thousands of articles and millions of page-views, immediately scaling video audiences on those sites and driving order of magnitude growth in video views and, as a result, increased video advertising revenue.” Would you like to know more about online advertising? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. blinkx lauches its advanced media platform6th May 2008 10:03 am Blinkx blinkx, the world’s largest and most advanced video search engine, today announced the availability of the blinkx Advanced Media Platform, an unparalleled video content management solution that leverages blinkx’s patented Conceptual Recognition Engine (CoRE) technology to enable media companies to unlock the potential of video assets and maximize their monetization. From the digital domain of the Internet and content management systems, to the offline world, the blinkx Advanced Media Platform solves the problems inherent in video processing and delivery. In addition, blinkx announced that popular consumer brands such as Kiplinger, WallSt.net and Portfolio.com will soon deploy the blinkx solution. With the proliferation of broadband and access devices, media companies with video assets are finding more opportunities to capitalize on their content. However, in order to meet consumer demand, companies must ensure that their content is easily searchable, discoverable and presented in a way that enhances user satisfaction and consumption. The blinkx Advanced Media Platform simplifies this process, enabling media owners to optimize the potential of their video assets. By automating previously expensive and time-consuming manual tasks across the video lifecycle, the blinkx Advanced Media Platform empowers publishers with the ability to determine how their content is discovered, indexed, distributed, presented and consumed. The blinkx Advanced Media Platform enables media companies to: Unlock the Value of Video Assets: blinkx can identify and extract video assets from any storage system or packaging, online or offline. blinkx CoRE then makes it possible for media owners to search, discover and organize these assets based on their very meaning, and for viewers to access these videos across different platforms, languages and formats. Convert Visitors to Viewers: The Advanced Media Platform’s SEO component captures new audiences while the advanced search and discovery functionality engages and retains them. With explicit and implicit user profiling, a content recommendation engine and automatic text-to-video linking, search results and display methods are tailored to relevant users, thereby ensuring that the right content reaches the right person and ultimately converting visitors to loyal audiences. Maximize Monetization: blinkx understands not only how a video is titled and tagged, but the actual content itself. Leveraging blinkx AdHoc, the first contextual online video advertising platform, blinkx is able to place compelling, relevant ads against video content, resulting in higher monetization for content owners and a non-disruptive experience for audiences. “The blinkx Advanced Media Platform technology has allowed us to make dynamic recommendations to users, optimize our search ranking and increase our visibility,” said Ari Brandt, general manager, Portfolio.com. “With the blinkx Advanced Media Platform, we have found a solution that solves many of the problems we’ve encountered in featuring video content on our Web site,” said Albert Aimers, CEO, WallSt.net. “We’ve enhanced the value we can derive from our video assets and we expect to significantly enhance both our brand and our users’ experience online.” “What we’ve learned over the years, through discussions with media owners big and small, is that there is a clear need for a scalable solution that addresses the challenges inherent in managing videos dispersed across different platforms and in various formats,” said Suranga Chandratillake, CEO and founder, blinkx. “What we’re making available with the blinkx Advanced Media Platform is the technology and expertise we’ve applied to our video search engine, which has found, qualified and indexed more than 18 million hours of online TV and video, bundled together as an easy-to-deploy solution that finally enables media partners to really, truly organize, distribute and monetize their video assets.” For more information on the blinkx Advanced Media Platform, please visit www.blinkx.com/corporate/advancedMediaPlatform. blinkx partners with Handbag.com30th April 2008 9:39 am Blinkx blinkx, the world’s largest video search engine, today announced a partnership with Hearst Digital, the commercial aggregator of all of the National Magazine Company’s online properties, including Handbag.com. Under the terms of the agreement, Handbag.com’s women’s lifestyle video content is now fully searchable and playable at www.blinkx.com. Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against the footage, and will share resulting advertising revenue with Hearst Digital. Launched in 1999, Handbag.com became part of the Hearst Digital Network in 2006. The first dedicated women’s lifestyle Web site in the U.K., the site offers expert insight, discussion forums, videos and more on all matters that women are interested in, including fashion, beauty and celebrity gossip. In addition, Handbag.com’s Handbag TV provides video content ranging from next season’s catwalk collections and film trailers to the funniest viral videos on the Web. “Handbag.com is enormously popular because of its relevant, fresh content for women,” said Suranga Chandratillake, founder and CEO, blinlx. “We are thrilled to add their video content to blinkx.com, giving our women viewers access to high-quality lifestyle videos, on demand and in easy-to-consume formats.” “We really value the opportunity to share the female point of view with an even larger audience,” said Alex Ballantyne, managing director, Hearst Digital. “Our partnership with blinkx enables us to increase the reach of our content, and brings our compelling forum to women everywhere to share and learn from each another.” As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 220 partners and 18 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech-recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches. Would you like to know more about Digital Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. blinkx ups the ante with new video search partnership29th April 2008 2:06 pm Blinkx blinkx, the world’s largest video search engine, today announced a partnership with The Poker Channel (www.pokerchanneleurope.com), the world’s first television channel dedicated to poker and gaming entertainment. Hundreds of clips from Europe’s largest library of poker programming are now easily accessible at www.blinkx.com. Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against the footage and share the resulting revenue with The Poker Channel. Launched in the U.K. in 2005, The Poker Channel provides seasoned enthusiasts and casual players alike original poker programming from around the world that seeks to embody the culture, lifestyle and attitude of poker fans. The Poker Channel is home to diverse, quality gambling entertainment, offering tournaments, educational videos and “Pokumentaries” on demand. From footage of top pros, including Chris “Jesus” Ferguson and Howard Lederer, to videos on how to play aggressive, winning poker, users will now find it all on www.blinkx.com. “Poker’s online and TV presence has grown exponentially in the past few years, with The Poker Channel as an early pioneer,” said Suranga Chandratillake, founder and CEO, blinkx. “We’re thrilled to partner with The Poker Channel to bring the best poker footage to our users.” “We’re delighted to partner with blinkx to make our world-class programming available to international audiences everywhere,” said Chris White, commercial director, Poker Channel Europe. “blinkx’s unique search technology ensures users can easily access our extensive mix of tournaments, high stakes cash games, news and instructional shows.” Do you have access to video content? would you want to make money from it? then contact Hit Search and see how we can help your business grow. Remember, its a big world out there, make sure you become visible. blinkx partners with Revision3 on video search16th April 2008 4:09 pm Blinkx blinkx, the world’s largest video search engine, today announced a partnership with Revision3 (www.revision3.com), an online television network that creates and produces its own original, broadcast-quality shows. Revision3’s smart, on-demand programming can now be easily accessed at www.blinkx.com. Under the terms of the agreement, blinkx will leverage its unique AdHoc platform to place contextually relevant advertising against Revision3’s content and share resulting advertising revenue. Revision3, the “TV network for the Internet generation,” was created in 2005 by tech gurus Kevin Rose, Jay Adelson and David Prager for those who take little interest in traditional television. Priding itself on providing viewers with content that entertains, educates and expands life experiences, Revision3 delivers professionally-produced, cutting-edge programs that span a number of genres, including tech tips and product reviews on “Tekzilla” and commentary on comic books and graphic novels on “iFanboy.” “The Internet has emerged as a fantastic platform for alternative television programming in the recent years,” said Suranga Chandratillake, founder and CEO, blinkx. “Those unsatisfied with current mainstream offerings can now seek their niche online, something Revision3 understands perfectly and aims to satisfy. We’re thrilled to bring Revision3’s quality programming to blinkx.” “Our mission has always been to provide audiences with the programming they want to watch, whenever and wherever they want to watch it,” said Jim Louderback, CEO, Revision3. “Our partnership with blinkx not only extends our reach, but their advanced search technology furthers our commitment to making our content on-demand and easily accessible.” Does your company have access to video content? would you want to make monet from it? then contact Hit Search and see how we can help your business grow. Remember, its a big world out there, make sure you become visible. blinkx partners with Roland Collection10th April 2008 2:38 pm Blinkx blinkx, the world’s largest video search engine, today announced a partnership with The Roland Collection to bring users an impressive library of films on art. Now available at www.blinkx.com, programs within The Roland Collection contain more than 26 million cinematic images spanning a variety of art ranging from prehistoric times to the architecture of the future, with insights into the work of modern authors. Under the terms of the agreement, blinkx will leverage its AdHoc platform to place contextually relevant advertising against the footage, and will share resulting advertising revenue with The Roland Collection. Rediscovering and preserving content from around the world, the Roland Collection’s comprehensive compilation of films and videos on art offers viewers a unique look into vast worlds of content. From ancient stone circles to the Bauhaus and beyond, the Roland Collection has spent more than 40 years selecting titles of lasting importance and securing content that educates, challenges and inspires. “With the explosion of the Internet and the evolution of online video and digital art mediums, it’s easy to overlook earlier forms of art, many of which are still very relevant today,” said Suranga Chandratillake, founder and CEO, blinkx. “The Roland Collection bridges these worlds, providing viewers with access to a number of art periods, subjects and mediums. We’re excited to bring this collection of videos to blinkx.com.” “We consider the art film to be a holistic medium for communicating the interconnectedness of art and life,” said Anthony Roland, founder and curator, The Roland Collection. “By leveraging blinkx’s unique video search technology, we’re able to share our philosophy, along with our comprehensive collection of films on art, with a global audience who might not have located these treasures otherwise. In addition, our users have access to blinkx’s incredibly intuitive and dynamic Video Walls, which they can embed into their own art blogs and Web sites.” Does your company have access to video content? would you like to make it work harder for you? then contact Hit Search and see how we can help your business grow. Remember, its a big world out there, make sure you become visible. Subscribe To Our RSS Feed! 
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