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Huffington Post Leads Political Blogs During Election Season

22nd October 2008 9:58 pm Blogger

comScore (Nasdaq: SCOR) today released a study of visitation to political blogs and news sites during the 2008 presidential election season, which showed strong gains at most sites compared to year ago.

HuffingtonPost.com led among a group of selected stand-alone political blogs and news sites with 4.5 million visitors in September, up 472 percent versus year ago, while Politico.com attracted 2.4 million visitors (up 344 percent) and DrudgeReport.com saw 2.1 million visitors (up 70 percent).

“With each new election cycle, the Internet is playing a more significant role in shaping the stories of the day that are so crucial in formulating public opinion on issues and candidates,” said Andrew Lipsman, senior analyst at comScore. “That most mainstream news outlets now have their own political blogs is a testament to their increasing reach and influence.

However, several independent blogs unaffiliated with larger media outlets paved the way in this space and are really beginning to enter the mainstream public consciousness with this current election cycle.”

1) Huffingtonpost.Com                 
2) Politico.Com                  
3) Drudgereport.Com              
4) Realclearpolitics.Com         
5) Freerepublic.Com              
6) Capitol Advantage                 
7) Dailykos.Com                      
8) Townhall.Com                      
9) Newsbusters.Org                   
10) Worldnetdaily.Com                 
11) Talkingpointsmemo.Com             
12) Michellemalkin.Com                
13) Redstate.Com                      
14) Crooksandliars.Com                
15) Rawstory.Com                      
16) Pollster.Com                      
17) Mediamatters.Org                   
18) Fivethirtyeight.Com                
19) Cqpolitics.Com                     
20) Americablog.Com                    

Looking at the demographic profiles for the top three sites, HuffingtonPost.com, Politico.com and DrudgeReport.com, one can conclude that visitors to these sites tend to be older, wealthier, and more likely to be male than the average U.S. Internet user.

Of the three sites, Politico.com skewed the oldest with 23 percent of its visitors age 55 and older, while DrudgeReport.com skewed wealthiest, with 40 percent of its visitors earning at least $100,000 a year, and had the highest concentration of males at 57 percent. HuffingtonPost.com, the site with the largest audience, was the most similar of the three when compared to the overall U.S. Internet audience.

Would you like to know about Content Development? If so, contact Hit Search, Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.

Tomorrow is Blog Action Day. This year : Poverty

14th October 2008 12:37 pm Blogger

Tomorrow bloggers all over the world will be dedicating their blogs to discussing global poverty as part of Blog Action Day 08.

As with last year’s Environmental discussion people are being encouraged to sign up and have a global dialogue through this ad hoc network of blogs.

As the Blog Action website puts it “In 2008, the Blog Action Day theme is Poverty. Bloggers are free to interpret this as they see fit. We invite bloggers to examine poverty from their own blog topics and perspectives, to look at it from the macro and micro, as a global condition and a local issue, and to bring their own ideas, views and opinions on the subject.

Because Poverty as a subject for blogging can feel a little daunting, we’ve prepared a series of resources to help bloggers get started with tackling this issue”

“We invite bloggers to examine poverty from their own blog topics and perspectives, to look at it from the macro and micro, as a global condition and a local issue, and to bring their own ideas, views and opinions on the subject.”

They also suggest that if you are participating and you blog is monetarised (via Google adSense for example) you might donate the proceeds to a relevant charity project.

The event is accompanied by a 12 hour live debate hosted on BlogTalkRadio. A post on the their site says “On Wednesday, October 15, the network will host a 12-hour Talkathon for Poverty Relief. Airing from 12 p.m. to 12 a.m. EDT, the program will be anchored live from Denver, Colorado, by BlogActionDay.org’s Easton Ellsworth, with BlogTalkRadio hosts sharing co-hosting duties from throughout the U.S.

Leading bloggers around the world are scheduled to appear as guests, along with notables from the political, entertainment and literary arenas. More than 7,800 websites have already signed on to participate in this year’s Blog Action Day by blogging about poverty and aiding poverty-relief efforts. Among the blogs currently involved are TechCrunch, ReadWriteWeb, LifeHacker, Mashable and ProBlogger. The organizers estimate that some 9.6 million people worldwide will read about the event on October 15.”


Blog Action Day 2008 Poverty from Blog Action Day on Vimeo.

It’s an interesting project and will certainly energise the blogging community. With this many people participating generating that much content it’s certain to highlight the issues that are on people’s minds.

So far they have 8,635 sites signed up so the results will be well worth a read. It is a prime example of how the nature of the internet lends itself to truly global, un-censored debate on global issues.

Catherine Bray, commissioning editor of Channel 4 site 4Talent Central, writes a blog which normally gives her personal take on her professional projects, whether that’s interviewing actors or going on the set of TV shows. She said, “I wanted to be involved with Blog Action Day, but initially wasn’t sure how to do that as I didn’t want to crowbar in something for the sake of it. Then I realised that although I had blogged fairly superficially about a triathlon I did last month to raise money for Shelter, the UK housing and homelessness charity, I hadn’t talked about where that sponsorship money was actually going and, most importantly, why. So I’m going to be approaching it from that angle, hopefully getting to the relevant information behind what was originally just a fun personal project”.

Stuart Fowkes, online press officer for UK charity Oxfam, says “Obviously for Oxfam, blogging about poverty is something we do every day, but to have the entire global blogging community focused on poverty issues for a day is a great way for people to ask themselves - and each other - how poverty actually affects them and what changes need to take place. Blogging in and of itself won’t achieve anything concrete, but it can shift opinion and motivate people to begin to make a difference. And for us, Blog Action Day couldn’t come at a better time because almost a billion people are now being affected by the rises in food prices around the world, which is one of the most serious threats to the lives of the poorest people.”

Involvment like this and that of the 1000s of other readers and participates is what the organisors are hoping for so if you have a take on these matters sign up and get invloved at blogactionday.org.

Google facing lawsuit over Blogger anonymity

15th August 2008 4:25 pm Blogger

Google have been served with a lawsuit over a blog on it’s Indian subsidary. Mumbai-based Gremach Infrastructure Equipments & Projects Ltd is demanding Google disclose the name of a person who criticised it on a blog written by a blogger called Toxic Writer.

The court order stated that Google India have four weeks to reveal the identity of the blogger. At this time Google is yet to reveal the blogger’s name.

Should Google loses the case a precedent could be set leading to challenges to the anonymity of blog writers. This will see a fundamental shift in the dynamic of blogging. Companies have long argused that they have no meaningful real right of reply or means of defending themselves if they are attacked anonymously via online blogs. Whilst this open medium is a perfect platform for vigilant whistle blowers it is also an open, unregulated forum that is ripe for slander and defamation.

Gremach are saying they have been subjected to a “hate campaign.” and whilst the blog in question has been taken down they are seeking further legal recourse.

Would you like to know more about blogging? If so, contact Hit Search, SEO and Google adWords qualified PPC specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.

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