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Digg Offers New PPC & Advertising Model

By Andrew Redfern @ 12th August 2009 9:56 am Digg

On the 3rd of June Digg announced that in a couple of months, they will start a pilot advertising platform. This platform allowed users to bury or digg adverts that they found useful. The more an advert was buried, the more advertisers paid therefore if your advert was dug more, then the less you would pay.

When the announcement was made, I was imagining it would be around October/November time before we would see it, just in time for Christmas. However, it looks that Digg have rolled it out a lot sooner than people had imagined. Ads have now started to appear within the “river” and I imagine there will be an awful lot of clicks on adverts that appear on the home page or on the other high volume pages.

As a company, we believe this is a pioneering move by the social bookmarking site, as advertisers now have the opportunity to get really good feedback from actually internet users. Traditionally the only feedback we got was the number of clicks your advert achieved, but now we can see if someone likes what your advertising then they will digg it. As digg is a massive volume website, then you can use this information to see exactly how users interpret your ads, this information is then useful to use across any other adverts you use across the internet.

There currently doesn’t look to be a big relevancy insertion around, however I imagine this will come in the future. This does however, mean that are effectively bidding against digg users instead of other advertisers in order to have your content advertised cheaper.

If you are having trouble with your PPC campaign or would like some extra PPC resource then call Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible.

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