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Microsoft Dynamics CRM Online challenges Salesforce.com22nd April 2008 3:00 pm Digital Marketing Microsoft Corp. today announced the general availability of Microsoft Dynamics CRM Online, an on-demand customer relationship management service hosted and managed by Microsoft. The new Internet service delivers a full suite of marketing, sales and service capabilities through a Web browser or directly into Microsoft Office and Outlook. It provides “instant-on” access to businesses that want a full-featured CRM solution with no IT infrastructure investment or setup required. Businesses can learn more about Microsoft’s strategy for delivering next-generation CRM solutions from a new webcast being launched today at http://offers.CRMchoice.com , featuring Microsoft CEO Steve Ballmer and Martha Rogers from the Peppers and Rogers Group. “At Microsoft, we’re revolutionizing how companies deploy marketing, sales and service solutions to users within their organization,” said Brad Wilson, general manager of Microsoft Dynamics CRM at Microsoft. “Microsoft Dynamics CRM delivers the power of choice to customers, with a familiar and productive user experience and a multitenant platform that enables fast on-premise implementations or ‘instant-on’ deployments over the Internet.” “In today’s fast-changing business environment, we needed a system that our people could easily pick up and start effectively managing our customer relationships with,” said Lori McIntosh, founder and managing partner of Lure Executive Services. “We tried Salesforce.com but it was just too hard to adapt it to our business. Microsoft’s new on-demand service is fast to deploy and highly cost-effective with winning business benefits and, because it’s highly configurable, a far better fit for our rapidly evolving needs.” Microsoft Dynamics CRM Online delivers more capabilities at a better price than competing on-demand products, driving higher business productivity while reducing risk and total cost of ownership. For example, based on publicly available information from Salesforce.com, Microsoft Dynamics CRM Online Professional Edition gives businesses the following: – 5 GB of storage versus 1 GB in Salesforce.com Professional Edition “Microsoft Dynamics CRM Online presents partners with a great opportunity to reach broad new market segments,” said Ryan Toenies, vice president of CRM at Inetium LLC. “The product is functionally impressive and truly demonstrates the investment Microsoft has made in the on-demand space. We are very excited to be working closely with Microsoft to deliver powerful solutions that solve real customer needs.” Would you like to know more about Digital Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. comScore releases search engine rankings for March16th April 2008 9:28 am Digital Marketing comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. March 2008 saw Americans conduct 10.8 billion core searches, representing a 9-percent increase versus February.
In March, Google Sites extended its share of core searches to 59.8 percent, up from 59.2 percent the previous month. Yahoo! Sites ranked second with 21.3 percent, followed by Microsoft Sites (9.4 percent), AOL LLC (4.8 percent), and Ask Network (4.7 percent). March 2008 vs. February 2008 - Share of Searches (%) The figures above are based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers. Americans conducted 10.8 billion searches at the core search engines, representing a 9-percent gain versus February. Each of the five core search engines experienced search query gains during the month. Google Sites saw more than 6.4 billion core searches, followed by Yahoo! Sites with 2.3 billion, and Microsoft Sites with 1 billion. Search Queries (MM) Total Core Search 9,882 10,771 9% The table above; the data is based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers. In the March 2008 analysis of the Top 50 properties where search activity is observed, Google Sites led with 8.3 billion searches. Yahoo! Sites ranked second with 2.4 billion searches, followed by Microsoft Sites (more than 1 billion), and AOL LLC (891 million). Would you like to know more about Internet Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. AdBrite launches Open Source Targeting10th April 2008 4:24 pm Digital Marketing AdBrite today announced the launch of Open Targeting Exchange (OTX), an open and competitive marketplace for ad targeting technologies. AdBrite’s OTX system delivers superior yield and advertiser effectiveness by leveraging multiple targeting methods and algorithms, and allowing them to compete for the right to match advertisements to publisher web pages. “Today, each ad network is built on a single proprietary targeting algorithm,” said Ignacio Fanlo, CEO of AdBrite. “With the launch of OTX, we’ve opened our platform to create opportunities for, and foster competition among, multiple targeting technology providers. Publishers will benefit from improving revenue yield, and advertisers will generate better OTX is an integrated element of AdBrite’s network, so publishers and advertisers automatically benefit from competition among targeting providers. Each time a page is viewed on an AdBrite publisher’s site, OTX scans multiple eligible targeting algorithms to determine the most relevant and valuable advertisement for the given site, user, and geography. “AdBrite’s Open Targeting Exchange fills a significant void in the industry. Most large ad networks have reach but weak targeting technology, while most technology providers have great targeting but lack reach,” said Ajay Sravanapudi, CEO of Lucid Media (formerly Entrieva). “AdBrite’s OTX exposes over 50,000 sites to leading-edge targeting technology, and allows OTX empowers providers of targeting technologies to build businesses on their technologies without acquiring and managing their own base of publishers and advertisers. Technology partners determine optimal matches among publisher zones and advertisements in the AdBrite system via a real-time API. Targeting providers can set their own pricing and margins by “The market is moving so quickly that it’s hard to believe what worked yesterday will still work well tomorrow,” continued Fanlo. “With OTX, AdBrite makes the single-algorithm model obsolete and creates a new, competitive marketplace for targeting technologies. I say, may the best algorithm win!” Would you like to know more about Internet Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Digital Marketing - AdBrite starts network partnership program20th March 2008 3:22 pm Digital Marketing AdBrite has today today the official launch of its Network Partnership program. Over a dozen online ad networks, including Advertising.com and CPX Interactive, are already participating in the program, driving increased liquidity and efficiency in the AdBrite marketplace.
AdBrite’s Network Partnership program allows ad networks to supply advertising and/or website inventory directly into the AdBrite marketplace. This additional liquidity further enhances the matching of advertiser demand and publisher supply across AdBrite’s 50,000-strong network of sites. Once approved, any network can join the program and take advantage of the full range of ad formats, targeting capabilities, and site-level transparency that AdBrite offers. AdBrite is the fourth-largest ad network (ComScore, December 2007) and serves ads on nearly 1 billion pages each day. Partners pay auction-determined prices for advertising, while those bringing sites into the network participate in a revenue sharing arrangement with AdBrite. The Network Partnership Program leverages AdBrite’s uniquely deep and diverse publisher base, providing cost-effective advertising solutions for other networks. AdBrite website publishers benefit from exposure to a wider set of ads. “From our early memberships in the industry’s largest exchanges, to our enthusiastic support of AdBrite’s Network Partnership Program, CPX Interactive continues to embrace advances that forward the openness and efficiency of the online display advertising space. AdBrite’s open marketplace platform provides a great way for ad networks to work together “AdBrite’s Network Partnership program has reached a critical mass, with more than a dozen networks joining since we began piloting the program,” said AdBrite CEO Ignacio Fanlo. “AdBrite is committed to scale and efficiency. Network partnerships make sense for AdBrite, our customers, and our ad network partners. More and more ad providers want to reach the 85 million consumers that visit the diverse set of large branded publishers and specialty content sites in the AdBrite network.” Would you like to know more about Digital Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Subscribe To Our RSS Feed! 
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Hit Search Company Address: Hit Search Limited, Liverpool Innovation Park, Liverpool Digital, Baird House, Liverpool, Merseyside, L7 9NG, Telephone Number: 0845 643 9289 Advertising Contact 0845 643 9289 |
