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Adtegrity.com’s 43 percent increase in revenue28th April 2008 8:47 am Display Advertising Adtegrity.com (ADTY), a company specialising in Internet advertising networks and services, today reported significantly improved revenues for the first quarter ended March 31, 2008. The Company’s unaudited results included net income of $34,000 for the first quarter on revenues of $4.3 million, compared with net income of $147,000 on revenues of $3 million for the same quarter last year. “We are very pleased with our 43 percent increase in revenue for the first quarter and view it as validation of our strategic investments in people and infrastructure,” said Adtegrity.com president and CEO Scott Brew. “We added five additional staff members during the period, primarily in sales. While these additions did reduce our bottom line for the period, we view them as important assets that will permit us to continue to scale with the opportunities we see in the marketplace.” Adtegrity reported serving more than 31 billion ad impressions during the period, approximately the same total as the first quarter of 2007. The Company also noted that it has adjusted its 2007 year-end results following its annual independent audit. Net income for 2007 has been revised upward from the previously reported $50,358 to $147,689 as a result of reduced tax liability. Reported revenues did not change. Adtegrity.com’s primary business is the delivery of interactive advertising and marketing services. Since its founding in 1999, the Company has established itself as a results-driven, customer-focused firm consistently ranking among the top 10 online advertising networks in the world. Adtegrity currently serves thousands of website clients and delivers billions of advertising impressions each month to tens of millions of unique users. For more information, visit http://www.adtegrity.com . Forward-Looking Statements: This news release may include certain forward- looking statements including, but not limited to, projections of revenue, income or loss and capital expenditures, statements regarding future operations, financing needs, plans relating to products or services of the Company, assessments of materiality, predictions of future events and the effects of pending and possible litigation, as well as assumptions relating to the foregoing. In addition, when used in this discussion, the words “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “should,” and variations thereof and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are subject to various risks and uncertainties. Actual results could differ materially from those currently anticipated due to a number of factors, including but not limited to the Company’s ability to manage rapid growth as a result of internal expansion and strategic acquisitions, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, the regulatory environment, fluctuations in operating results and other AOL’s Platform-A reaching nine out of ten US users15th April 2008 8:42 am Display Advertising comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released March 2008 data on online Advertising networks, highlighting both the breadth of reach for the top Advertising networks and the emergence of a series of audience-specific niche Advertising networks. comScore’s technology platform measures the actual delivery of ads within online Advertising networks, a feature that differentiates it from most, if not all, other online measurement firms. “Advertising networks have become integral components to the online advertising industry over the past several years by helping aggregate audiences for the purposes of delivering impressions to a broAdvertising array of Internet users,” said Jeff Hackett, comScore vice president. “The increasing ability of many Advertising networks to target and deliver ads either behaviorally or Jeff Hackett and comScore vice president Alistair Sutcliffe, will be discussing comScore’s latest online advertising products, including Advertising Metrix which provides online advertising intelligence for advertisers and publishers, at the Bay Area Users Group Forum on Wednesday, April 16 at the San Francisco Marriott Hotel (Golden Gate Ballroom at 8:00 AM) in conjunction with the ad:Tech San Francisco conference. Each of the top 15 Advertising networks delivered ads to at least half of the total U.S. Internet audience in March, making them very effective reach-building vehicles for advertisers. Platform-A, the AOL Advertising network that combines Advertising.com, Quigo and Tacoda, served ads to 170 million U.S. Internet users in March, representing 91 percent of the total U.S. online population, to rank as the top Advertising network. On a stand-alone basis, Advertising.com would rank as the top Advertising network with a reach of more than 167 million Internet users. Yahoo! Network ranked second with a reach of 160 million, followed by Google Advertising Network (152 million) and Specific Media (140 million). Top 15 Advertising Networks March 2008 Niche Advertising Networks Emerge for Audience-Specific Targeting As Advertising networks have expanded their reach and influence online, a new crop of Advertising networks has surfaced to serve specific demographic and behavioral target segments through both the traditional Advertising network model and more innovative ad-targeting mechanisms. While the overall reach of these niche Advertising networks is eclipsed by the more generalized Advertising networks, their ability to precision-target niche audiences helps advertisers reduce wasted Advertising impressions. One example of a behaviorally targeted Advertising network is Snap Shots Network, which delivers ads to users of Snap.com’s Snap Shots. The network reached more than 18 million U.S. Internet users in March. Widgetbucks Network delivers contextually relevant ads through a widget, and joined the Advertising networks ranking in March with a reach of 9.5 million, while NeoEdge Game Network, which delivers ads through games, hAdvertising a reach of nearly 1 million. Other Advertising networks on this list target specific audience segments, such as HispanoClick by Batanga (Hispanics), Indieclick (young influencersor “tastemakers”) and The Heavy Men’s Network (men). Selected Niche Advertising Networks “The reality is that advertisers have different objectives with their online campaigns,” added Mr. Hackett. “While some are focused on broadening the reach of their brand, others prefer a more focused approach that can deliver a higher frequency. The emergence of these niche Advertising networks represents an evolution for the online advertising industry that is giving advertisers more precise targeting and better control of their online campaigns.” Would you like to know more about Internet Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Subscribe To Our RSS Feed! 
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