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New Regulation Guidelines For PPC (Pay Per Click Advertising)by Andrew Redfern @ 10th July 2009 9:38 am Display Advertising A set of self-regulating guidelines for the online PPC and Google Adwords advertising has been proposed by a US group of advertisers. The aim of the group is declared as “protect consumer privacy in ad-supported interactive media” The guidelines come down to 7 core principles: 1. Education 2. Transparency 3. Consumer Control 4. Data Security 5. Material Changes 6. Sensitive Data 7. Accountability Many speculators are unimpressed however as the code is voluntary and as such has no real legislative teeth to bite any offending advertiser.According to the guidelines many types of personal and sensitive information can still be gathered, such as financial information and searches on sensitive subjects, and this information can be (ab)used by advertisers and other parties. For behavioural targeting to work we need to gather data on customers, from their online behaviour to their lifestyle choices.Where exactly this data goes from public to private is a contentious issue. Whether this attempt at self-regulation will prove to be sufficient to ward off legislation for the online advertising industry remains to be seen. Ultimatley consumer confidence in advertisers will not return until guidelines become law, until that time, it is a step in the right direction. Turn Now Ranked Among Top 10 Advertising Networksby Andrew Redfern @ 20th February 2009 10:31 am Display Advertising Turn Inc today announced it has achieved an important industry milestone by advancing to become one of the top 10 display advertising networks in the US market, according to January comScore rankings. Turn’s #10 position is a jump from last month’s #15 spot and is attributed to an 8 percent increase in unique user reach to 132 million, and a 45 percent jump in page views to 4.2 billion. In January, Turn reached 69 percent of the US Internet audience. Since its launch in March of last year, the Turn market’s user reach has grown over 180 percent, outpacing all of the other ad networks appearing in comScore’s top 20. In January, Turn was also chosen by AlwaysOn Media as one of the AO Media 100 Top Private Companies. AO Media 100 is a power list of the top private digital media companies. Turn was handpicked by the AO Media editorial team based on a set of five criteria - innovation, market potential, customer adoption, media buzz and investor value creation. “As overall industry growth slows with the economic downturn, we are seeing a clear ‘flight to quality’ with advertisers shifting budget to those distribution partners who can deliver performance and ROI,” said Jim Barnett, Turn’s CEO. “Our consistent month-over-month growth demonstrates how Turn’s predictive targeting technologies, combined with goal-based pricing and unique analytics, are delivering superior performance for branded response advertisers.” Would you like to know about Internet Marketing? If so, contact Hit Search, Search Engine Optimisation and Pay Per Click & Social Space Marketing specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. AdBrite Starts Cost-Per-Click on Display Adsby Andrew Redfern @ 26th November 2008 3:15 pm Display Advertising AdBrite announced that is is to start cost-per-click (CPC) auction for graphical banner ads. AdBrite advertisers can now pay for graphical banner advertising in the same way they pay for search placements and text ads — paying only when their ad is clicked. AdBrite represents more than 85,000 websites, making it second in size only to Google. CPC auction pricing is a significant departure from traditional CPM (cost per impression) rates paid by most advertisers for graphical banner ads. When direct-response advertisers pay per impression, they assume the full risk of impressions that may never convert into clicks or sales. In AdBrite’s CPC banner auction, display advertisers pay only for clicks. This lowers advertiser risk while increasing performance. In addition to advertiser benefits, CPC pricing rewards AdBrite’s high-quality publishers by compensating them for the full benefit of their contributions to each advertiser. Many AdBrite publishers will see a significant increase in revenue. AdBrite is the fifth-largest ad network by pageviews (ComScore, October 2008). AdBrite was recently named the #34 fastest-growing private companies in the United States, and the third-fasted growing advertising company, by Inc Magazine’s annual Inc 5,000 survey. “AdBrite is committed to our advertisers’ success,” said AdBrite CEO, Ignacio Fanlo. “Allowing them to pay for performance makes sense. More than 90 million consumers visit AdBrite’s sites every month, and our new CPC auction provides an effective and low-risk way for advertisers to engage them.” Would you like to know about Internet Marketing? If so, contact Hit Search, Search Engine Optimisation and Pay Per Click & Social Space Marketing specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. What Are The Top 50 Websites In August?by Andrew Redfern @ 17th September 2008 9:06 am Display Advertising comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for August 2008 based on data from the comScore Media Metrix service. The Olympics and “The Olympics dominated the headlines in August, and Americans’ Internet activity reflected their keen interest in their country’s performance at the games,” commented Jack Flanagan, executive vice president of comScore Media Metrix. “With the time difference between Beijing and the U.S. creating a substantial lag between many of the live events and their subsequent national broadcast, the Internet was especially critical in keeping Americans current with the latest event results and medal counts.” As the Democratic National Convention closed out the month of August with the Republican National Convention following on its heels, the politics category surged 33 percent to 14 million visitors as many Americans directed their attention to this historic Presidential contest. The category, which was the fastest growing for the month, was led by BarackObama.com with nearly 4 million visitors (up 113 percent from July), while JohnMcCain.com climbed 108 percent to 1.4 million visitors. The entertainment - humor category also witnessed strong gains this month, growing 12 percent to 16.5 million visitors, in part due to the success of a viral comedy video relating to the presidential race. Comedic video site FunnyOrDie.com jumped 256 percent to 2.4 million visitors as people flocked to the site to view Paris Hilton’s video response to John McCain’s ‘Celebrity’ ad, which featured Hilton as a way of deriding Senator Obama’s celebrity status. The Olympics was a significant driver of Internet activity during the month of August, with official Olympic site Beijing2008.cn capturing the top spot among the fastest-gaining properties during the month. The site realized a twelvefold increase in August with 5.8 million visitors. The Olympics generated the most substantial gains in the sports and news categories. Sports grew 26 percent to more than 93 million visitors in August, led by Yahoo! Sports with 38.5 million visitors (up 76 percent), NBC Sports with 23.8 million visitors (up 740 percent) and ESPN with 22 million visitors (up 23 percent). The category also benefitted from Meanwhile, general news sites grew 10 percent to 105 million visitors. MSNBC led the category with 44.5 million visitors (up 53 percent), with much of the site’s increase due to the flood of visitors to NBCOlympics.com site. Yahoo! News, ranking second in the category, grew 15 percent to 44.3 million visitors, while CNN ranked third with more than 32 million visitors (up 12 percent). August marked the beginning of another school year for many students, resulting in gains to education and retail - consumer goods sites. Education sites grew 9 percent to 96 million visitors, with each of the five most- visited sites in the category experiencing double-digit growth during the month. The category was led by Dictionary.com with 10.9 million visitors (up 24 percent), followed by Pearson Education with 9.9 million visitors (up 30 percent) and Answers.com with 8.4 million visitors (up 26 percent). The retail - consumer goods category grew 9 percent to 24.6 million visitors, propelled by large increases at several office supplies sites. Category-leader Staples.com Sites jumped 22 percent to nearly 8 million visitors, while Office Depot increased 10 percent to 5.3 million visitors and OfficeMax increased 39 percent to 2.6 million visitors. Google Sites maintained its #1 position in the Top Properties ranking, reaching 144.7 million Americans in August, while Yahoo! Sites ranked second with 141.5 million visitors and Microsoft Sites ranked third with 123.5 million visitors. Target Corporation and Bank of America both climbed three spots this month with Target rising to #22 with 30.5 million visitors and Bank of America reaching #30 with 25.6 million visitors. The beginning of football season helped propel ESPN seven positions to #36 with more than 22 million visitors. Answers.com Sites (#45), WorldNow — ABC Owned Sites (#47) and NBC Universal (#50) each entered the rankings this month. Top 50 Properties in America for August 2008 Would you like to know worldwide online marketing trends? If so, contact Hit Search, SEO and Google adWords qualified PPC specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Q Interactive Launches Predictive Behavioral Advert Networkby Andrew Redfern @ 3rd September 2008 1:43 pm Display Advertising Q Interactive, a leading digital marketing provider, today announced the launch of a new display advertising network solution that offers innovative, next-generation predictive behavioral targeting. Powered by Q Interactive’s proprietary targeting engine, the TrueConversion Engine(TM), the new display service uses a combination of offline data and online self-reported geo-demographic, behavioral and transaction-based data to proactively predict which consumers are most likely to respond to an advertiser’s banner and rich media ads. “Most behavioral targeting in the marketplace is really just contextual re-targeting — delivering a female-oriented ad to consumers who have visited a women’s lifestyle site, for instance,” said Matt Wise, president and chief executive officer of Q Interactive. “This approach is not much more advanced than an ad exec in the 1950s placing a detergent or diapers ad in Family Circle. What differentiates Q Interactive’s behavioral targeting is that it’s proactive rather than reactive; we use a wealth of In addition, Q Interactive’s data stands apart in the industry as well. The company’s transaction-based behavioral data, for instance, is garnered from consumers’ actual responses to advertiser offers across multiple touch points — Q Interactive’s three network service lines, registration path-lead generation, email and now display. Further, Q Interactive’s The new display solution joins Q Interactive’s industry-leading registration-path lead generation and targeted email solutions to round out the company’s service offering for advertisers and publishers in the company’s targeted advertising network, The Q Network. “The addition of display to our suite or products provides Q Interactive with a vital tool to better achieve the main objectives of any brand: strengthening brand marketing and customer acquisition,” commented Wise. “We’ve been pleased with Q Interactive’s ability to drive high click rates for the Strawberry Shortcake online campaign,” said Heather Fuller, senior media planner at Torque FKM, an interactive agency retained by American Greetings Properties to help promote the iconic Strawberry Shortcake brand online. “We feel Q is a good fit to reach the program’s target audience of moms with young kids and we look forward to future programs with them.” For publishers in The Q Network, the addition of display to the company’s current registration path-lead generation and email solutions adds another layer to monetize their entire consumer experience. In addition, Q Interactive’s advanced targeting capabilities will help them maximize the value of audience members they may not have been reaching, as well as unsold or underperforming areas of their Web site. Would you like to know more about Google and how they intend to dominate the Browser market? If so, contact Hit Search, SEO and Google adWords qualified PPC specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Other Related Stories That May Be Of Interest:
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