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Online Privacy : This Email is Set to Self Destruct

By Andrew Redfern @ 20th August 2009 5:36 pm Email Marketing

Many users seem blissfully unaware that each and every time they send an email a copy is not only kept on the sender’s machine, but the recipient and even the ISP’s server. Now depending upon where about in the world you live, a copy of that record may also be request-able under a European Directive.

Imagine if every time you sent a letter, the postman made a copy. Or whenever you, under a European commission directive, to dip into some of that data.

There may however be a solution at hand. Seattle based researchers have a free self-destructing-email program. “Vanish” was created by Roxana Geambasu and Prof Hank Levy at the University of Washington. A delivery date set within the message and expiry date transforms emails to become unreadable when this date has passed. Even to the creator of the message.

The need for the service implies that a user may have some sinister reason for privacy, but do they? Many users will have sent emails which contain private data such as credit card details or names and addresses. These message swill often remain until the user upgrades their computer.

Similar sites have offered email services such as Hushmail which offered an encryption service. In 2007 Hushmail admitted that it wasn’t in fact as secure as it would like to make out as Canadian law enforcement had been forcing the company to decode the messages or face jail.

“Vanish” operates in a more innovative manner, following the encryption process the message becomes useless without the “key”. Vanish splits the key into 10 parts then spreads those across 1.5m computers. Making it impervious to hackers as every second goes by less and less machines hold the key until eventually it can never be decoded. Clever.

Email Marketing – Just Another Part of Internet Marketing

By Andrew Redfern @ 15th July 2009 10:32 am Email Marketing

Many businesses consider that to be successful with internet marketing you have to target search engines only. There are a number of different views of how to perform marketing across the internet. Email is a fantastic way in reaching 1000s upon 1000s of your target audience with a specific theme that you wish to market.

The average click through rate of an email campaign may only be around 2% but if you imagine you can send out as many emails as you have stored, for a small cost, then this could be hugely beneficial to any business. Many companies have emails stored in a database and have no idea what to do with them, it can be a waste if they sit there and never get used. When you consider that most emails you’ve got stored are customers that have already visited your site or bought your products. This may bring the responsiveness of the whole email campaign into a 4 or 5% response. This response is gauged by the number of people who click through to your website from the email.

There are common myths that people believe you can’t see much by way of stats, this is massively inaccurate as the amount of stats you can see is absolutely incredible. With the ability to see

Number of emails opened
Number of times clicked
If they bought from you
and many more…

Don’t let all your stored emails goto waste or send them uninformative information, think about an email marketing campaign.

Would you like to know about Email Marketing? If so, contact Hit Search on 0845 643 9289

Search Engine Optimisation (SEO) for Business to Business (B2B)

By Andrew Redfern @ 9th July 2009 5:40 pm Email Marketing

Search engine optimisation isn’t just for websites that have an ecommerce sector. It can also be used very efficiently in attrackting business to business customers. There are a large number of business that browse the many sectors of the web for leads, information, or suppliers. The trouble is, how do you know how to reach these?!

If you are a company who operate soley on a business to business basis, then you need to think about search engine optimisation (SEO). You could be a business directory, or simply someone looking to sell leads to other business’. You need to carefully consider wether your market is through Google with phrases such as b2b leads or on social media websites as a way to actually “touch” your target.

Most internet marketing companies offer a whole package which can help you generate leads in a number of different ways. Infact one of the favourtie ways that business to business companies actually generate leads through the internet is with an email marketing campaign. This is where we send out an email with some details about your company, to a list of companies who maybe looking for your service. Most good marketing companies offer this along with a comprehensive report of the opening and click through statistics of each campaign.

Email campaigns are probably the quickest win in online marketing as they allow you to reach 1000′s of potential customers over night.

If you are interested in Online Marketing and want more information then contact Hit Search, Search Engine Optimisation and Pay Per Click experts, on 0845 643 9289.

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