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New BlackBerry to rival iPhone?12th May 2008 3:58 pm General Search News Research in Motion have today launched a new more powerful version of their popular Blackberry smartphone. Notable amongst the new features of the BlackBerry Bold is “a simple way to sync iTunes digital music collections with the smartphone”. This means it will be a significant challenger to the iPhone’s expending share of the market. According to The Times Research In Motion haves been “aggressively working at diversifying its client base away from the executives who use the BlackBerry for sending emails. This can be seen by a greater focus on appearance in the creation of the new device, as RIM attempts to compete with Apple in its pursuit of non-business users. The Bold has a sleek silver rim, a large glass display area and its removable back is covered in black leatherette and users are able to able to personalise their BlackBerry by buying replacement backs in a variety of colours. BlackBerry has seen its subscriber base nearly double each year for the past three years and the device has 14 million users in 135 countries. More than a third of its customers are now classified as non-government and non-corporate.” McAfee address safe Internet searches8th May 2008 10:00 am General Search News With almost eight billion risky sites served in search results every month across major search engines, using McAfee Secure Search consumers will now be able to avoid malicious sites that take advantage of security holes in the browser (”browser exploits”); downloads that contain spyware, viruses, or adware; phishing sites that attempt to trick users into giving critical personal and financial information; sites that display aggressive pop-up windows or change the browser’s default settings without consent and Web sites that send high-volumes of e-mail. “The McAfee Secure Search Service and McAfee Secure for Web Sites are important extensions to our Web security offerings that build upon our highly successful SiteAdvisor(R) safe search product that has already had more than 134 million downloads. It furthers McAfee’s leadership position of providing true multi-platform security for our customers, protecting “With four out of five Web site visits starting with search, the McAfee Secure Search Service will direct McAfee customers to the secure Internet and the new McAfee Secure for Web Sites will give e-businesses a tremendous opportunity to build trust, boost traffic and ultimately increase online sales.” The McAfee Secure Search Service will be available via the McAfee SiteAdvisor toolbar and released to existing and new SiteAdvisor users free of charge later this quarter. Within search results, consumers will see McAfee SiteAdvisor’s green, yellow and red ratings that clearly indicate whether a site is safe, if the consumer needs to exercise caution, or if They will also see McAfee Secure sites-those that have passed stringent tests that help to ensure they are safe from external hackers. Consumers can customize the McAfee Secure Search Service by completely filtering out risky “red” sites and they can make the McAfee Secure Search Service their browser’s default search engine. Complementing the McAfee Secure Search Service, McAfee is launching McAfee Secure for Web Sites — the most comprehensive security scanning and trust mark in the industry to date. Designed to build trust for proven, secure Web sites, McAfee Secure for Web Sites will ensure that safe Web sites can distinguish themselves from sites that are unsecure, or have not Research from a Taylor Nelson Sofres (TNS) survey in 2006 shows that 70 percent of terminated online purchases are due to lack of transaction trust, costing e-commerce retailers $1.9 billion in lost revenues. Experts agree that the key to increasing traffic and business is to restore consumers’ online confidence and build trust. With McAfee Secure, online The new service will test Web sites daily for vulnerabilities, dangerous content and links that expose consumers’ computer and personal information to malicious use. Certified Web sites will be able to display a new McAfee Secure(TM) trust mark, as part of the service, to identify their security to Internet users. Additionally, McAfee Secure Web sites will also “The rise of malicious sites has caused Internet users to be wary of searching and shopping online — especially when those activities require personal information,” said Tim Dowling, vice president of the McAfee Web Security Group. “Because bad sites strive to look harmless to users it is very difficult to identify the search results that are safe to visit, and sites that are safe today may turn into a bad site tomorrow. With McAfee Secure Search and the McAfee Secure(TM) trust mark, we are helping consumers take the guesswork out of searching and shopping safely online.” Would you like to know more about Digital Marketing? If so, contact Hit Search, SEMPO accredited SEO and PPC specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. QXL to stop operating at the end of the month7th May 2008 3:33 pm General Search News QXL “The UK’s original online auction site” has announced it will cease operations at the end of the month. In an email to it’s users it advises members to settle their accounts by the end of the month. Their email states “Any credit balances that remain in your account may be reclaimed by providing the customer-service team [with] the credit balance details… subject to any outstanding fees which are due as at 30 May, 2008, or on the closing of your account, which you will remain liable for…We would like to take the opportunity to thank everyone who joined the QXL auction community during the previous 10 years, and thank you for your custom and loyalty” Would you like to know more about this subject? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Domain name news - .Me domains now available6th May 2008 2:17 pm General Search News Today, the first .Me domain names will be registered. This top-level domain has enormous worldwide appeal and potential for both businesses and individuals. In 2006, the small nation of Montenegro was assigned .Me as the country’s official domain name extension. In a clever move, Montenegro decided to capitalize on its virtual real estate by removing geographic restrictions on the domain name ownership. Rather than follow the convention of allowing only Montenegro-based individuals and businesses to register .Me, Montenegro has made the .Me domain available to any interested party from around the globe. This enables Montenegro to generate revenue from its online assets while reserving key domain names to highlight its own growing tourism industry, including: “visit.me”; “explore.me”; and “invest.me.” “.Me elevates the social networking craze to a new level, as .Me offers real personalization of domains. For instance, why not register follow.me for the born leader? Or perhaps, listento.me for the incessant blogger?” says Thomas Barrett, President of EnCirca. “EnCirca is excited to be part of this strategic campaign and we applaud Montenegro for making the most of their virtual resources.” .Me is being introduced via a multi-million-dollar marketing campaign as both a personalized Web address and as a catchy business marketing tool around the world, initially in English followed by localized and standards compliant International Domain Names in, for example, Spanish and Italian. The .Me domain is expected to be popular for businesses looking to interact with their customers and for individuals interested in using .Me for blogs, resumes, and personal pages. “.Me will be a great marketing tool for businesses and individuals looking to differentiate themselves on the Internet. To avoid possible trademark infringement, trademark owners should protect their trademarks during the sunrise period,” adds Barrett. Would you like to know more about Digital Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Lycos online VOD Rentals becomes advert supported6th May 2008 9:18 am General Search News Lycos today introduced the new Lycos Cinema (http://cinema.lycos.com ) adding video on demand (VOD) rentals to its existing ad-supported Lycos Cinema community, greatly expanding the interactive social video viewing experience. With the new Lycos Cinema, users now have the option of watching and interacting around premium rentals and free VOD ad-supported film and episodic television titles. Lycos’s patent-pending synchronous Watch & Interact technology now enables multiple users to view the same video at the same time with anyone, anywhere, at anytime–all while chatting and socializing. Lycos Cinema is the only online social viewing experience to offer synchronous SimulStream community viewing, allowing users to come together to view film and other video content in public or private screening rooms, in four different screening modes, including both full and mini-screen modes. With the addition of VOD rentals, Lycos introduces a new StoreFront business model to compliment its free, advertising-supported content, providing a customized, studio boutique solution for the promotion of upcoming DVD and theatrical releases. “Our experience shows us that while film and TV fans welcome the increasing availability to view premium content online, they also desire the social interaction that is inherent in today’s web as part of their viewing experience,” said Chuck Ball, vice president of sales and marketing for Lycos. “By enabling users to watch the same program at the same time, Lycos Cinema gives users a unique viewing experience they cannot find anywhere else.” The new Lycos Cinema player utilizes the latest in Flash Media Serving Technology, employing MPEG-4 to deliver H.264 streams, to provide higher video quality and offering better security for content partners. Additionally, Lycos has greatly expanded the chat functionality within Lycos Cinema, utilizing an Open Source chat server to expand lobby chat Lycos kicks off today’s re-launch of Cinema by teaming up with IndependentFeatures.com (http://www.independentfeatures.com , pioneer of the first independent film festival where film selection is done entirely online via a web-based competition. The competition begins today and runs through June 30th. The top 21 films will receive an invitation to the “Our vision is to create an online festival where filmmakers from all walks of life can submit their feature films to the festival and be judged on a global stage by a jury of their peers via a web-based competition,” said Philip J. Nelson, president of IndependentFeatures.com. “Lycos Cinema is the perfect community for independent producers looking to reach Lycos has also expanded its free and VOD rental content now showing on Lycos Cinema, including thousands of titles from National Lampoon’s popular webisodes, SpinCycle mashimations and the Fat Guy Nation series; classic television comedy episodes, game shows and cartoon series from The Orchard and Classic Media; and mixed martial arts content from ProElite. On the premium VOD online rental side, Lycos Cinema users can now access award-winning independent films from Vanguard Cinema; drama, comedy, urban, music videos and special interest titles from Polychrome Pictures; music, home video and television content from Lightyear Entertainment; and independent film features from Indie Vision Films. Lycos first raised the curtain on Cinema in Nov. 2006 with the debut of the Internet’s only video-based socialization product to combine various Web 2.0 applications into one platform, allowing multiple users to watch video synchronously and chat about the content in real-time. Since then, Lycos Cinema has powered several successful online viewing parties for iCrossing wins best campaign optimisation award16th April 2008 4:46 pm General Search News iCrossing, a global digital marketing company, today announced that it received the ad:tech Award for “Best Campaign Optimization” at the 11th Annual ad:tech Awards ceremony in San Francisco on Tuesday evening. The ad:tech Awards honor companies that help promote ground breaking achievement in the creation, execution and functionality of interactive advertising and marketing. Judged by a panel of industry observers, iCrossing took top honors in the “Best Campaign Optimization” category for its work for Lincoln Educational Services Corporation, one of the leading providers of career education and training. The Lincoln site was the result of a comprehensive Web development and search optimization effort to build brand awareness of Lincoln’s brands and training opportunities for prospective students. iCrossing optimized Lincoln’s Web site “from the ground up” to maximize natural search visibility, and reflect and strengthen Lincoln’s brand throughout a prospective student’s entire decision-making process. Web site design and optimization was driven by in-depth market research. This research, combined with iCrossing’s search analytics, drove the architecture, creative, and keyword selection for the entire project. “‘Findability’ is a usability issue,” said Adam Lavelle, chief strategy officer, iCrossing. “Our approach with the Lincoln site was to show how search, when considered at the beginning of the Web development process and based on solid research — can better target users and strengthen brands.” iCrossing expands into Germany14th April 2008 6:45 pm General Search News iCrossing announced today that it has acquired German digital marketing agency 3GNet GmbH. The acquisition extends iCrossing’s leadership in the U.S. and U.K. into the pan-European market, further establishing the company’s global footprint and client base. The terms of the deal are not being disclosed. One of the longest established digital marketing providers in Germany, 3GNet provides natural and paid search marketing as well as affiliate marketing services to a number of global brands, including eBay and ESPRIT, as well as leading European brands Gortz, Allianz 24, HSE24, baby-walz and O2 Germany. 3GNet will continue to be led by founders Patrick Bertermann, Oliver Grunig, and managing director Gottfried Hauserer, who will report to Don Scales, president and COO, iCrossing. Headquartered in Munich with an additional office in Berlin, 3GNet will be transitioned to the iCrossing brand. 3GNet’s search and affiliate marketing expertise enhances iCrossing’s ability to serve its global clients — including The Coca-Cola Company and Toyota, among others. The deal brings iCrossing’s headcount to 620 employees across 15 offices in the U.S. and Europe. “3GNet has a track record of delivering excellent results for global brands in the European market,” said Jeffrey Herzog, founder and CEO, iCrossing. “Their understanding of the European search market, particularly in leveraging affiliates, as well as their technical expertise, makes them a perfect fit for iCrossing.” “We were not only impressed with 3GNet’s capabilities in digital marketing,” said Don Scales, president and COO of iCrossing, “but also with the cultural similarities with iCrossing. Their creativity and passion will serve us well in the European market.” “iCrossing has become one of the largest independents in the world, and they have the right mix of people, technology and vision to continue that growth,” said Patrick Bertermann, co-founder of 3GNet. “We will draw upon their deep pool of expertise in the areas of search, social media and analytics to broaden our market among current and new clients in Europe.” Subscribe To Our RSS Feed! 
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