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Hit Search calls for help for digital push for SME’s

By Andrew Redfern @ 28th October 2010 12:43 pm Gmail

According to the ‘Connected Kingdom’ report commissioned by Google, the UK internet is now worth more than £100 billion. A significant finding of the report was that the internet in the UK is growing at a rate of 10% every year, in 2008 it made up 7.2% of the UK economy and is predicted to generate up to 10% of the UK’s economy by 2015.

“As the report highlights the UK is the leading nation for e-commerce and the Internet is one of the key drivers for steady growth in the economy in 2010.” said Andy Redfern, Director of Hit Search Limited, online marketing specialists.

The UK has the largest per capita online market and the second largest e-commerce market in the world according to the report. Redfern add “At a time when the government is spending vast amount of time on austerity measures – a greater focus on getting the majority of SME’s digitally enabled from a sales point of view would no doubt help increase the country’s GDP.”

The report also found that the growing online industry accounts for approximately 250,000 UK jobs and will play a vital part for the UKs economic recovery during the next few years. Within the UK, the online industry is already larger than the construction, transport and utility sectors. Redfern commented “I am proud that our industry directly employees over 250,000 staff and growth of SME’s that use internet marketing outstrips those offline by a ratio of four to one. “

Redfern concludes “The Digital Inclusion task force focus was on the general public, this report highlights that greater investment is needed to push our business community online.”

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Gmail – AOL is Surpasses, Next Up Hotmail

By Andrew Redfern @ 18th August 2009 11:10 am Gmail

Googles Gmail is now the 3rd most visited webmail platform across the United States. Reports have confirmed today that between July 2008 and July 2009, the number of unique visitors to Gmail has increased from 25.3 million to a staggering 36.9 million.

Its not only the traffic that is on the increase, the rate of growth has also risen. July 08 to July 09 seen a growth of 46% compared to September 2007 and September 2008 which seen the growth of 36%.

Are Google certain they can take on Hotmail? I don’t know, but what I do know is that if they carry on, the will be very soon surpassing them. At the current rate of growth it is predicted that they will surpass hotmail by the end of February 2010. Hotmail currently has 47.1 million visitors which is more or less where it stood in September 2007, with only really a less than 2% increase.

Microsoft have recently tried to sink their teeth into Googles pockets with search engines, however is it possible as microsoft take 1% off Google, Google in turn take a much bigger chunk through the email set up. This is very possible as the efforts from Microsoft on their search engine, may result in a lack of research into their other platforms.

What does this mean to Google? With an increase in users, the value of their advertising is set to rise, if they finally overtake Hotmail then Google may more than double their profit from advertising towards gmail customers.

Google Launch Gmail for mobile 2.0

By Andrew Redfern @ 24th October 2008 8:59 am Gmail

Lawrence Chang, Product Marketing Manager for the Google Mobile Team today announced a new version of Gmail which has been designed to be faster, more reliable and give a greater service in areas were mobile signals are weak.

Lawrence commented on the benefits “Whether you’ve lost signal on the subway or turned your phone’s wireless connection off on an airplane, you no longer have to wait to read and compose your Gmail or Google Apps email on your phone.

Today, we’re happy to introduce Gmail for mobile 2.0, designed to be faster and more reliable in low signal areas and to even support basic offline access on phones like the Nokia N95, Sony Ericsson W910i, and BlackBerry Curve.

Our latest version of Gmail for mobile also allows you to access multiple Gmail or Google Apps email accounts from the same application.”

The nice people at Google even produced a video to demonstrate – you can view the video below

Would you like to know about online video? If so, contact Hit Search, Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.

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