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The Times : Google ads not quite ready to roll on YouTube9th May 2008 2:28 pm Google AdSense Reports say Google’s adSense based advertising system is almost ready to be rolled out on YouTube : The Times (London) : Google, the search giant, has said it will introduce new types of online advertisements in an attempt to increase revenues at YouTube, the video-sharing website it owns. Eric Schmidt, Google’s chief executive, said that the adverts - which will appear while a person is watching a video on YouTube - would be different from previous types of video-related advertising, which has tended to appear before or after a clip. “We have new ad products that are not pre-roll and post-roll,” Mr Schmidt was quoted as saying at a conference in California, but he declined to give more details. “Think of them as ads that use the page around YouTube in interesting ways.” Google has said it wants to increase the revenue derived from YouTube, which it bought for $1.65 billion two years ago, but admits that it hasn’t yet found the “breakthrough” that will enable it to roll out a widespread advertising platform without annoying users of the site. Read the full article here : Google to roll out new video adverts on YouTube Would you like to know more about online advertising? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Google’s first DoubleClick product rolls out : Google ad manager14th March 2008 10:22 am Google AdSense Hot on the heals of the DoubleClick aquisition Google have releaased their first DoubleClick product, Google ad manager. A system that will allow webmasters to more effectively fill the space on their website they’ve set aside for advertising. Their press release gives a brief overview of the product Today, we’re announcing a new tool for publishers with the beta launch of Google Ad Manager. Directed at addressing the ad management and serving needs of publishers with smaller sales teams, Google Ad Manager is a free, hosted ad and inventory management tool that can help publishers sell, schedule, deliver and measure their directly-sold and network-based ad inventory. It offers an intuitive and simple user experience with Google speed and a tagging process so publishers can spend more time working with their advertisers and less time on their ad management solution. And by providing detailed inventory forecasts and tracking at a very granular level, Ad Manager helps publishers maximize their inventory sell-through rates. Google Ad Manager effectively complements the DoubleClick Revenue Center, which is focused on publishers with larger sales teams. We’re excited to add DART for Publishers to our suite of products, and we’re committed to the continued development and enhancement of DoubleClick’s offerings. Today’s announcement demonstrates this promise, and at the same time furthers our goal of creating new opportunities for publishers of all sizes. Dozens of publishers have been using Google Ad Manager successfully in early trials. At the moment the product is only in beta and is working on an invite only basis. Any existing DoubleClick customers will not be affected by the roll-out. Would you like to know more about online advertising? If so, contact Hit Search Limited on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Google Adsense Terms update - Transparent privacy policy26th February 2008 12:44 am Google AdSense Julie Beckmann from the AdSense Publisher Support has commented on the Official Google Adsense Blog about some recent changes to the AdSense privacy policy. The changes are mainly to do with tightening up some provicy concerns over third party tracking applications.
Julie comments “Changes to the Terms and Conditions fall into two broad categories: As Google forward to monetizing more online and offline content, we’ve re-worded some portions of the terms to make them applicable across a broader array of media and formats — anticipating, for example, that future products may be priced, paid, or managed differently than current ones. We’ve also added some specific requirements that make it necessary for publishers to post and abide by a transparent privacy policy that users see. According to this policy, publishers must notify their users of the use of cookies and/or web beacons to collect data in the ad serving process. This change relates to advertisers’ use of innovative products and features like Gadget Ads and other offerings in the future. The changes aren’t limited to the areas above, however; we’ve made small changes throughout, so it’s a good idea for you to review them thoroughly before accepting.” video adSense goes live22nd February 2008 10:20 am Google AdSense Embedding video ads in websites is definitely the next logical step in online advertising market and Google have used their adSense blog to announce a roll-out of their adSense for video : We know that publishers are quickly adding video to their sites and looking for ways to earn additional revenue. If this sounds like you, look no further than AdSense for video, our solution for qualifying publishers. You may remember that we announced AdSense for video as a pilot last May. Since then, we’ve tested a variety of ad formats with the interest of users, publishers and advertisers in mind. As a result, we’ve decided that AdSense for video will use the InVideo ads adopted on our own property, YouTube, which enable advertisers to make a single buy at scale. Also competing in the auction - and unique to AdSense for video and AdSense video units - are text overlay ads which are contextually targeted to signals in your videos and on the page where the video lives. The InVideo ads are paid on a CPM basis, while the text overlay ads are paid on a CPC basis. You can see ad demos here. While we’ll continue to test a variety of ad formats, we believe that overlays are the best way to balance user experience with the needs of our publishers. AdSense for video is now available to publishers who, at a minimum, serve one million video streams each month and are based in the U.S. with English language sites. In the near future, we do plan to expand the program to more publishers of various sizes and locations. You may be wondering how this offering differs from the other video advertising solutions that AdSense (and YouTube) have rolled out in the last year. To give you an overview, we’ve launched a site at www.google.com/videoadsolutions. To apply for AdSense for video beta, please visit the AdSense for video page on the Google Video Advertising Solutions site. You can also learn about the various ways to earn revenue from video content by watching this video. Google’s attitude towards adult content explained27th November 2007 12:00 am Google AdSense Ever wonder what Google’s policy to Adult content is? Well today Guillermo Bracciaforte of the AdSense Publisher Support Team provided clarification of Google policy towards family-safe content. Guillermo commented “Many of our publishers regularly ask what is exactly considered adult or mature content by AdSense policies. It’s a lot easier to understand when we speak about family-safe content. As you may already know, only ads classified as family-safe will be displayed on AdSense publisher websites. Our policy regarding adult or mature content may include any material that is not appropriate for all audiences. While this obviously includes full nudity or sexual activity, it may also include textually explicit sexual content, image or video content containing lewd or provocative poses, strategically covered nudity, see-through or sheer clothing, and close-ups of anatomy that would be inappropriate if shown nude. Additionally, topics such as sexual health and sex tips may be held to a higher standard of professionalism than content that isn’t bordering on mature. While it’s not a sure test, we sometimes suggest that publishers ask themselves the following questions to determine if content is family-safe: Would I be comfortable viewing this content with my parents or children in the same room? Would I feel comfortable viewing this content if my boss walked up behind me while I had this content on my screen? If the answer to either of these questions is no, then it is likely that some advertisers would not be comfortable showing their ads on such content and we might consider it mature.” Want to harness the power of your brand and gain more exposure on the Internet? Want to get more bang for your buck from your Pay-Per-Click (PPC) budget? then contact HitSearch. Remember, its a big world outthere, make sure you become visible. Google AdSense Video units comes to the UK19th November 2007 11:41 pm Google AdSense Terrence Rohan and Ryan Hayward part of the Google AdSense Product Marketing team today announced the launch of Google Video Adverts in the United Kingdom and Ireland. The guys explain - “Following their success in the U.S., we’re rolling out video units over the next several days to English-language publishers in the UK, Ireland, and Canada. If you’re not already familiar with video units, they’re embedded, customizable video players that can enrich your site with relevant video content while enabling you to earn extra revenue from the relevant, non-intrusive ads that accompany the videos. With this new launch, publishers in the UK, Ireland and Canada will be able to show videos from our YouTube content partners and choose those videos by category, individual YouTube partner, or have video automatically targeted to their site. Based on publisher feedback, we’ve also just added a feature which lets you choose individual videos to be displayed in your video units. To set up video units on your site, log in to your AdSense account and visit the AdSense Setup page. For more information about video units, please feel free to revisit our original post about the launch and our recent follow-up answering some of your most common questions. In addition, you might find the information in our Help Center useful. If you don’t yet see video units in your account, please check back over the next few days. We’re staggering the roll-out to ensure a smooth launch in the new countries where video units are available.” An example of Google AdSense Video units can be found below - PPC - New design reduces Google’s accidental clicks16th November 2007 4:00 pm Google AdSense Katie Mandel from Google AdSense Product Marketing today announced that a design change to some of their adverts have had a success at stopping accidental clicks. Katie exaplins “Continuing these improvements, we’ve just changed our text ads slightly to help reduce accidental clicks. In the past, users could click on both the background and full text of an ad, but now they can click only on the title and URL of a text ad. By allowing users to click only on the ad title and URL, we aim to decrease accidental clicks, better aligning visitor behavior with their intent. Overall, the decrease in accidental clicks will keep users on your website, interacting your content, until they intend to click on an ad. An example of the new design compare ot the old design can be seen below -
We currently monitor clicks on Google ads for accidental clicks, and the format change complements our monitoring system by further ensuring advertisers only pay for meaningful clicks. By reducing accidental clicks, we hope to increase advertiser campaign value and satisfaction, encouraging additional spend and facilitating higher monetization for all publishers.” Want to harness the power of your brand and gain more exposure on the Internet? Want to get more bang for your buck from your Pay-Per-Click (PPC) budget? then contact HitSearch. Remember, its a big world outthere, make sure you become visible. Subscribe To Our RSS Feed! 
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Hit Search Company Address: Hit Search Limited, Liverpool Innovation Park, Liverpool Digital, Baird House, Liverpool, Merseyside, L7 9NG, Telephone Number: 0845 643 9289 Advertising Contact 0845 643 9289 |
