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Wall Street Journal hints at Google, Yahoo! pact2nd May 2008 12:02 pm Google Adwords Wall Street Journal : “Yahoo Inc. could announce an agreement to carry search advertisements from Google Inc. within a week, as it braces for Microsoft Corp. to go hostile or abandon its unsolicited acquisition offer for Yahoo, say people familiar with the matter. Yahoo was waiting for Microsoft to announce its approach this week, after the two sides failed to reach a negotiated deal amid a divide on price. But Yahoo has also been pursuing a broad agreement to carry search ads from Google” Would you like to know more about Yahoo & Google’s online advertising? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Google introduces image ads for mobiles24th April 2008 11:10 am Google Adwords Google have announced in a blog post on their website that they are introducing pay-per-click image ads for mobile phones. As with the normal Google adwords comapign the images are keyword targetted and will behive much the same as standard Google image ads. It is part of the ever expenading mobile search market and aims to give advertisers are wider reach for their brands. According the company “For advertisers, mobile image ads serve as a branding tool and have shown to have good click-through rates,” At present the mobile image ads are available in North America, UK, Australia, China, Russia, France, Germany, India, Ireland, Italy, Japan, Netherlands and Spain. Would you like to know more about Mobile Search and Pay Per Click advertising? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Audio ads in google get their own Google Analytics report10th March 2008 10:54 am Google Adwords Google Analytics has been expanded to allow users to track the effectivness of their audio ads. The adWords technical blog has a post on it released today :
For the first time, advertisers can now easily track website visits, conversion rates, revenue, transactions, and other metrics generated by Audio Ads campaigns. These metrics are available in the Analytics tab of AdWords accounts, as well as in Analytics accounts. As you can see in the image below, the Audio Campaign report shows the correlation between your campaign impressions and website traffic, for example. Keep in mind though, that the website traffic may include traffic generated by other channels, not just Audio Ads. Sheryl Sandberg goes from Google to Facebook5th March 2008 2:01 pm Google Adwords According to a Facebook Press release issued yesterday Sheryl, one of the leading lights behind Google’s adwords system but also a member of their philanthropic commision has left to join Facebook.
Facebook today announced that Sheryl Sandberg will join the company as Chief Operating Officer starting Mar. 24, 2008. As COO, Sandberg will be responsible for helping Facebook scale its operations and expand its presence globally. Sandberg will manage sales, marketing, business development, human resources, public policy, privacy and communications and will report directly to Facebook’s CEO Mark Zuckerberg. Sandberg joins Facebook after six years at Google, where she served as Vice President of Global Online Sales & Operations. In that role, she built and managed Google’s online sales channels, which represent the majority of Google’s customers worldwide, for both AdWords and AdSense. Sandberg also managed global operations for Google’s consumer products. In addition, Sandberg was instrumental in launching Google.org, Google’s philanthropic arm. Prior to Google, Sandberg was Chief of Staff to the U.S. Treasury Secretary under President Bill Clinton. “Sheryl is a great manager who will help scale Facebook’s operations globally,” said Zuckerberg. “She has relevant experience and a track record of scaling business operations and building new kinds of advertising networks. Sheryl understands Facebook’s goal of connecting everyone in the world and is passionate about building a business that will enable us to realize this mission.” “I have learned so much during my time at Google, and I’ve loved working with the people there,” said Sandberg. “Together, with Mark and the great team at Facebook, we’ll be able to scale this company into a global leader and enable Facebook users worldwide to communicate and share information better. I am thrilled to have this opportunity.” The Guardian reports drop in Google & Yahoo’s ad clicks27th February 2008 2:01 pm Google Adwords and a rise in MSN Live’s : Yesterday’s dip in Google’s share price came after the markets became alarmed by data from web measurement firm comScore showing that the number of clicks on ads next to Google’s search results fell by 7% between December and January. Google’s ad click performance was also down 0.3% on January last year, according to comScore. Google had seen the same 7% decline between November and December. ComScore’s data also showed that Yahoo saw a 1% month-on-month fall in paid search ad clicks in January, but Microsoft saw a 4% rise. The article also highlights a decline in Google’s share price as a result of this fall “Google’s share price fell to $464.19 (£233.75) by close of trading yesterday. The company’s shares had peaked at $747.24 in November, with analysts in the industry speculating that the share price could even rise to $1,000. Since that peak in November, Google’s shares have fallen 38%.” “Google earns the bulk of its $16.6bn revenues from search advertising, but despite warning of its vulnerabilities, most analysts said the firm is still in a strong position because of its track record. Citigroup analysts rated Google “high risk” as a result of yesterday’s comScore data, because of the “highly competitive landscape the company faces”, though it did note the firm’s healthy balance sheet of $8bn in cash and the liquidity of its shares. Analysts at Citigroup also said that Google’s efforts to improve the quality of leads for its advertisers, by trying to reduce accidental clicks, may have impacted the volume of search clicks as well as the wider macro-economic climate.” The full article written by Jemima Kiss is available at Guardian.co.uk Google makes changes to Adwords display URL policy20th February 2008 4:43 pm Google Adwords Google will no doubt annoy many of its users of their Adwords system with its decision to no longer allow certain exceptions with regards to its display URL policy. Blake, from the Inside AdWords crew commented “In response to advertiser and user feedback, and in an effort to provide more relevant advertising results and a higher quality experience for our users, we have made the decision to no longer allow certain exceptions with regards to our display URL policy. This includes, but is not limited to redirects and vanity URLs. This policy will be strictly enforced regardless of past approvals and will apply to all advertisers, beginning on April 1st. In line with our existing policy, we will continue to require that your ad’s display URL match its destination URL (the URL of your landing page). For example, if your destination URL is www.google.com, your display URL must also be www.google.com. The following would not be acceptable display URLs for an ad for www.google.com: www.google.co.uk - because this URL leads to a different site www.gooogle.com - because this URL leads to a page showing content identical to www.google.com For example: Display URL: www.google.com/adwords In light of this update to display URL policy, we’d encourage you to make any necessary changes to your ads in advance of the April 1st date to ensure that they’ll run without disruption by future disapprovals related to this policy.” So in short April 1st is the date when you or your advertiser need to revise you Adwords URL’s to fit the new criteria. No, small task if you are in the retail or travel industry were on average a keyword list would be in the millions rather than thousands. Want to harness the power of your brand and gain more exposure on the Internet? Want to get more bang for your buck from your Pay-Per-Click (PPC) budget? then contact Hit Search. Remember, its a big world out there, make sure you become visible. NY Times reports on Google trialing video ads15th February 2008 10:46 am Google Adwords Google Tests Video Ads on Search Results Pages by Saul Hansen Google has always had a love-hate relationship with advertising. Its power and wealth come from the $16 billion a year of advertising that it sells. Yet on its most important pages, the results from its Web search engine, it has limited ads to nothing more garish than a dozen words of text. That is about to change. On Thursday, Google started testing video ads on some pages of search results. And it is developing ad formats with images, interactive maps and other more elaborate features. Marissa Mayer, Google’s vice president of search products and user experience, said in an interview that the change reflects the evolution of the once-sparse Google pages. Last year Google introduced what it calls universal search, which mixes images, videos, news stories and other types of information with the standard text links to Web pages. “The big insight of Google wasn’t text ads; it was that the ads should be conducive to the format,” Ms. Mayer said. “We were doing text-based search that was all textual. Visual ads don’t work in that format.” By contrast, she said text ads are not as effective on pages with search results that include images and video. The eyes of users automatically gravitate to the images more than the text, she said. Now that Google’s main search results pages include more images, video links and other elements, it is more appropriate, she argued, to have corresponding advertising formats. “With universal search, something is getting shaken up a bit on the bottom part of the page,” she said. “The ads on the top part of the page should match.” At first, users will barely notice the change because the videos will not be immediately obvious. Ads with accompanying videos will have a small button with a plus sign. Google has increasingly used the plus icon to indicate that certain information — such as a map — can pop up on a search results page. Users that click the plus button on an ad will see a small video player that shows a commercial, movie trailer or other clip. Ms. Mayer said, however, that the company would explore adding small thumbnail photos to the video ads as well. And a spokesman said the company is considering testing other formats that may include ads with images…. 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