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Google introduces image ads for mobiles

24th April 2008 11:10 am Google Mobile

Google have announced in a blog post on their website that they are introducing pay-per-click image ads for mobile phones. As with the normal Google adwords comapign the images are keyword targetted and will behive much the same as standard Google image ads. It is part of the ever expenading mobile search market and aims to give advertisers are wider reach for their brands. According the company “For advertisers, mobile image ads serve as a branding tool and have shown to have good click-through rates,” At present the mobile image ads are available in North America, UK, Australia, China, Russia, France, Germany, India, Ireland, Italy, Japan, Netherlands and Spain.

Would you like to know more about Mobile Search and Pay Per Click advertising? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.


Mobile search : Google team up with Nokia

12th February 2008 12:58 pm Google Mobile

Now this is interesting :

Nokia and Google today announced that Google’s popular search engine will be integrated with the Nokia Search application. The integration will begin in select markets with the Nokia N96, Nokia N78, Nokia 6210 Navigator and Nokia 6220 classic. Google search will be extended to additional Nokia handset models in the future.

Ultimately, Nokia will make Google search available to its customers in over 100 countries around the world, serving mobile owners speaking more than 40 languages.

Nokia Search, now with Google, offers fast and easy access to web information from the handset. In addition, Nokia Search also makes it possible for users to search content on their device and use local search engines for a complete search experience.

Nokia Search is available on many devices and provides direct access with one click from the active standby screen, saving users time and steps in their searching. Once users have found the information they are seeking, Nokia Search enables users to act on that information by engaging device assets such as maps, messaging or the browser with just one click.

“Providing choices for our consumers is an important driver in Nokia’s Internet service strategy,” said Ilkka Raiskinen, vice-president, software and services at Nokia. “This integration allows our consumers the ability to use the innovative search technologies, which have made Google almost synonymous with Internet search.

“Adding Google to Nokia Search provides mobile users with fast, relevant and comprehensive search experience that will be familiar to the people who use Google to search the web from their desktop,” said Google’s VP of Engineering and Products for Mobile Vic Gundotra. “Google search combined with the high quality applications on Nokia devices help make information available to Nokia device users wherever they are and provide an excellent overall experience.”

The collaboration announced today builds on previous cooperation between Nokia and Google. Google search has previously been available on Nokia Internet tablets, and last year the Nokia N95 8GB became the first mobile device to fully support YouTube, the video-sharing platform owned by Google.

Nokia Search is available on more than 40 Nokia devices in over 40 languages and in more than 100 countries. For the latest list of compatible Nokia devices, please visit www.mobilesearch.nokia.com.

Press Release : BARCELONA, Spain (February 12, 2008)


Google quashes Google Phone rumours

6th November 2007 12:18 pm Google Mobile

Andy Rubin, Director of Mobile Platforms today posted on the official blog debunking any ideas of a GPhone being launched in the near future; however he did announce that they have collaborated to build a mobile platform for wireless devices that will support all its mobile applications and services in the future.

Google have joined up with T-Mobie, HTC, Qualcomm, Motorola and over 30 more companies to build the Android platform.

Andy comments ” Despite all of the very interesting speculation over the last few months, we’re not announcing a GPhone. However, we think what we are announcing - the Open Handset Alliance and Android - is more significant and ambitious than a single phone.

In fact, through the joint efforts of the members of the Open Handset Alliance, we hope Android will be the foundation for many new phones and will create an entirely new mobile experience for users, with new applications and new capabilities we can’t imagine today.

Android is the first truly open and comprehensive platform for mobile devices. It includes an operating system, user-interface and applications - all of the software to run a mobile phone, but without the proprietary obstacles that have hindered mobile innovation.

We have developed Android in cooperation with the Open Handset Alliance, which consists of more than 30 technology and mobile leaders including Motorola, Qualcomm, HTC and T-Mobile. Through deep partnerships with carriers, device manufacturers, developers, and others, we hope to enable an open ecosystem for the mobile world by creating a standard, open mobile software platform.

We think the result will ultimately be a better and faster pace for innovation that will give mobile customers unforeseen applications and capabilities.

We see Android as an important part of our strategy of furthering Google’s goal of providing access to information to users wherever they are. We recognize that many among the multitude of mobile users around the world do not and may never have an Android-based phone. Our goals must be independent of device or even platform.

For this reason, Android will complement, but not replace, our longstanding mobile strategy of developing useful and compelling mobile services and driving adoption of these products through partnerships with handset manufacturers and mobile operators around the world.”

And the first promo for the Open Handset Alliance is below


Google confirms purchase of Jaiku

10th October 2007 4:33 pm Google Mobile

Tony Hsieh, Product Manager at Google today confirmed that they have concluded a deal to aquire Jaiku.
Jaiku.com is a social networking and micro-blogging service similar to Twitter based for mobiles.

Tony commented - “Technology has made staying in touch with your friends and family both easier and harder: living a fast-paced, on-the-go lifestyle is easier (and a lot of fun), but it’s more difficult to keep track of everyone when they’re running around at warp speed.

That’s why we’re excited to announce that we’ve acquired Jaiku, a company that’s been hard at work developing useful and innovative applications for staying in touch with the people you care about most — regardless of whether you’re at a computer or on a mobile phone”.

Google as yet have not outlined which direction that they want to take Jaiku but the staff look to have moved into the Google team.

A delighted Jyri Engeström and Petteri Koponen, Jaiku Founders commented on their site “While it’s too soon to comment on specific plans, we look forward to working with our new friends at Google over the coming months to expand in ways we hope you’ll find interesting and useful. Our engineers are excited to be working together and enthusiastic developers lead to great innovation.

We look forward to accomplishing great things together. In order to focus on innovation instead of scaling, we have decided to close new user sign-ups for now.”

This venture onto mobile from Google comes hot on the heals of another mobile acquisition; that of Zingku on the 2nd October 2007; as Google seem intent on acquiring knowledge in mobile arena.

If your company needs to know more about the mobile marketing marketplace then contact HitSearch and see how we can help your business grow. Remember, its a big world outthere, make sure you become visible.


Google makes deeper move into Mobile Social Networking

2nd October 2007 7:10 pm Google Mobile

Google has today confimed that it is acquiring Zingku, a site that offers a social network for mobile users.

Zingku website (zingku.com) has a small strap line on its homepage stating that “We’ve entered into an agreement to have Google acquire our Zingku service,”; Google then confirmed the sale by saying that “It is true that we acquired certain assets and technology of Zingku. We believe these assets can help build products and features that will benefit our users, advertisers and publishers.”

Some of the main features of Zingku are-

* Store mobile photos and txt reminders with alarms on your companion mobile web site.

* Share mobile photos and posts with friends and friends-of-friends with txt msg’ing, instant messenger, & web.
* Gather a big crowd & their friends with txt messaging, IM, and email, all at once!
* Take an instant poll among friends, all with txt messaging. ”
* Your own mobile cards that people fetch by txt’ing a magic code. Make as many as you want & link them together.
* Fetch postings from any blog or any syndicated feed (RSS, Atom) to your mobile phone via txt message.

Its been rumoured for a long time but Google Phone anyone?


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