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Google to bring social networking to a website near you

12th May 2008 3:45 pm Google

MOUNTAIN VIEW, Calif. (May 12, 2008) – Tonight at Campfire One at the Googleplex (http://code.google.com/campfire/), Google Inc. will announce a preview release of Google Friend Connect, a service that helps website owners grow traffic by enabling any site on the web to easily provide social features for its visitors.

Websites that are not social networks may still want to be social — and now they can be, easily. With Google Friend Connect (see http://www.google.com/friendconnect following this evening’s Campfire One), any website owner can add a snippet of code to his or her site and get social features up and running immediately without programming — picking and choosing from built-in functionality like user registration, invitations, members gallery, message posting, and reviews, as well as third-party applications built by the OpenSocial developer community.

Visitors to any site using Google Friend Connect will be able to see, invite, and interact with new friends, or, using secure authorization APIs, with existing friends from social sites on the web, including Facebook, Google Talk, hi5, orkut, Plaxo, and more.

To illustrate, independent musician Ingrid Michaelson has added music features from iLike with Google Friend Connect and is now able to run the iLike OpenSocial application on her official website (www.ingridmichaelson.com). As a result, starting tonight, fans who visit Ingrid’s site can connect with their friends without having to leave the site. Visitors will be able to see comments by friends from their social networks, add music to their profiles, see who is attending concerts, and enjoy other features of the iLike application, all at Ingrid’s website. With Google Friend Connect, people will be able to enjoy their favorite features with their friends on any website across the web.

“We want to bring ourselves to every eyeball, not bring every eyeball to us,” said Hadi Partovi, President of iLike. “Friend Connect is a significant opportunity for iLike, artists, and fans. The iLike Artist Dashboard™ will be the first content-management system that allows artists not only to post their songs, concerts, and videos to every leading social network from one dashboard, but also to simultaneously manage the content on their own websites.”

Google Friend Connect has been developed to lower two barriers to the spread of social features across the web. First, many website owners want to add features that enable their visitors to do things with their friends, but the technology and resource hurdles have been too high. Second, people are tiring of needing to create new logins and profiles and recreate their friends lists wherever they go on the web. Google Friend Connect offers a solution to both these issues.

Read more information at Google’s press centre : Google Friend Connect: Website owners can make any site social

Would you like to know more about social networking? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.


Hottest Internet trends for today

8th May 2008 10:26 am Google

Google has today released its hottest searches. The Google trends daily hot list is based on Google user searches and are listed below.

Search Engine Hot Search Terms
(1) zombie road
(2) hasan elahi
(3) american idol top 3
(4) bo bice
(5) antonio pierce
(6) reeling in the years
(7) children of the grave
(8) krabbe disease
(9) jocelyn pierce
(10) george mcgovern
(11) american idol may 7
(12) maroon 5
(13) harvey mudd college
(14) blood sausage
(15) shirley poliakoff
(16) kobe bryant s wife
(17) hillary andrews
(18) from here to eternity
(19) olivia broadfield
(20) american idol results may 7
(21) al sharpton arrested
(22) jenny poliakoff
(23) mike white
(24) american idol results 5/7/08
(25) sheyla hershey
(26) adam levine
(27) sean bell protest
(28) bob stokes
(29) john challis
(30) astonia
(31) maroon five
(32) samantha geimer
(33) olivia broadfield lyrics
(34) tokyo earthquake
(35) bernie ward
(36) lobster gram
(37) philadelphia police beating
(38) china chow
(39) lou gehrig
(40) ap english literature
(41) where is estonia
(42) vanessa bryant
(43) christina s house
(44) japan earthquake
(45) chuck wepner
(46) patrick dennehy
(47) american idol final three
(48) cutco
(49) airbag jacket
(50) deepest lake in minnesota
(51) valley of elah
(52) george stephanopoulos wife
(53) email me
(54) 90dayjane
(55) steven a smith
(56) dwight schrute
(57) elizabeth cartwright
(58) tokyo news
(59) alvin york
(60) jason castro
(61) jason castro voted off
(62) nj traffic
(63) 2009 prius
(64) nick adams
(65) mariah carey wedding
(66) bleach 169 subbed
(67) lake county indiana
(68) al sharpton
(69) lambda chi alpha
(70) north american eagle
(71) tom dreesen
(72) echidna
(73) west virginia polls
(74) cutco knives
(75) pythian castle
(76) pchcoupons.com
(77) alexandra wentworth
(78) sinkhole
(79) clearwire
(80) youngest president
(81) cliff lee
(82) sigma alpha epsilon
(83) national action network
(84) kings go forth
(85) theta chi
(86) ghost adventures
(87) 2009 toyota prius
(88) marvin gaye
(89) barbara walters book tour
(90) nfaas
(91) ali wentworth
(92) tracking transience
(93) daisetta texas
(94) cutco cutlery
(95) genvec
(96) free coupons
(97) evangelical manifesto
(98) al mudi
(99) joey real world
(100) pot suckers

Would you like to know more about Digital Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible.


Wall Street Journal hints at Google, Yahoo! pact

2nd May 2008 12:02 pm Google

Wall Street Journal : “Yahoo Inc. could announce an agreement to carry search advertisements from Google Inc. within a week, as it braces for Microsoft Corp. to go hostile or abandon its unsolicited acquisition offer for Yahoo, say people familiar with the matter.

Yahoo was waiting for Microsoft to announce its approach this week, after the two sides failed to reach a negotiated deal amid a divide on price. But Yahoo has also been pursuing a broad agreement to carry search ads from Google”
Subcribers can read the full article here : Yahoo-Google Pact May Be Close

Would you like to know more about Yahoo & Google’s online advertising? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.


Google’s TV ads ready to go

1st May 2008 9:24 am Google

Google have put a post on their adwords blog publicising their latest PPC (Pay Per Click) innovation. Google TV ads is a digital tevevision based system available in the US and working on the CPM model.

They say : We’d like to introduce Google TV Ads, a flexible, all-digital system for easily and efficiently buying more accountable and measurable TV advertising. The program, which has been an invitation-only beta test since June 2007, is now available to all US-based advertisers.

Television is a great way to reach new customers who might not be familiar with your product or service. Research shows that 37% of online search users were prompted to perform a search as a result of exposure to television advertising.* Now, you can launch a national television ad campaign right from your existing AdWords account.

How does it work?
First, you’ll need a TV commercial. If you don’t have one yet, check out Google’s Ad Creation Marketplace, where you can connect with industry professionals who provide script writing, editing, production, and voice-over talent at an affordable package cost. It’s free to search for specialists and send them requests for project bids, and you aren’t under any obligation to work with them until you accept a bid. To celebrate our launch, for a limited time Google will cover the cost of creating your TV ad through our Ad Creation Marketplace, up to $2,000. Learn more

Next, you’re ready to create your campaign. You can choose the networks and dayparts on which you’d like your ad to run. If you’re looking for guidance on how to best reach your target audience, TV Ads offers recommendations based on audience demographics, or you can request a free customized campaign proposal. You can also run your ads during specific television programs that are relevant to your product or service. If you search for program content such as “home improvement,” TV Ads suggests programs based on matches with the title, program description, cast, genre, episode information and networks.

With Google TV Ads’ auction model, you choose the maximum cost-per-thousand impressions that you’re willing to pay, and only pay when your ad airs. about this special offer.

Read the full post here : Place ads on television with Google TV Ads

Would you like to know more about this subject? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.


Google re-iterate their backing of ethical SEO firms

28th April 2008 2:26 pm Google

Direct News : The man in charge of Google’s webspam department has confirmed that the company does not consider normal “White hat” Search Engine Optimisation methods as a problem. Speaking during a discussion at the Web 2.0 Expo conference Matt Cutts said “SEO is not spam. Google does not hate SEO. There are plenty of white-hat SEO who can help you out.”

Read the full report here : White-hat SEO ‘a benefit’

Would you like to know more about this ethicial SEO? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.


Telegraph: Would Google Street face legal problems in the UK

25th April 2008 4:17 pm Google

Claudine Beaumont, Digital Channel Editor for The Telegraph has written an article musing on whether Google Street would be able to launch in the UK without facing legal challenges from those who are captured by their roaming camera cars.

“How would you feel if you Googled your home address and were confronted with a picture that showed you watering your flowers? Or standing bleary-eyed at the kitchen window, drinking a cup of tea? What would your reaction be if you Googled the details of a marriage guidance office, and up popped a picture of an unsuspecting couple leaving the therapy centre? Would you consider such photos intrusive - an invasion of privacy, even?

In the US, search giant Google has embarked on an ambitious project to photograph all the roads in major cities. Specially equipped vans drive through quiet suburbs and bustling towns, snapping pictures using the multi-lens camera mounted on their roof. These pictures are then added to Google Maps, creating a service known as Street View, in which users can Google an address or intersection and see panoramic photographs of that road.

So far, around 32 US cities have been photographed by the Street View vans. These mobile units stick strictly to public streets, but that hasn’t stopped the service, which launched in 2007, attracting widespread criticism. One New Yorker, Mary Kalin-Casey, contacted the BoingBoing technology blog to complain that when she Googled her address, a detailed picture of her house popped up, showing her tabby cat standing at the window of her home. “I’m all for mapping, but this feature literally gives me the shakes,” she told the site. “I feel like I need to close all my curtains now.”

Even the Pentagon has fallen victim to Google’s long lens. The US military asked Google to remove pictures of the Fort Sam Houston army base in Texas. Photographs of the base taken from the public highway showed the exact position of guards, control points, barriers, and security facilities and posed “a risk to our force protection efforts”, according to a spokesman for the US Northern Command.

Although Google will not comment on plans to launch the Street View service outside of the United States, it is likely that it will come to the UK at some point - and that will open a whole can of worms where privacy laws are concerned, says one leading lawyer.

“The question is whether these Street View pictures would be considered personal data,” says Rosemary Jay, a lawyer with Pinsent Masons specialising in data protection, human rights and freedom of information law. “We need to separate those circumstances where what is photographed shows someone doing something sensitive, personal or private, and those circumstances where it doesn’t.

“In those circumstances where it does show somebody doing something personal or private, then privacy litigation and data protection laws would kick in, and I think you could look for protection.”

The problem, says Jay, is convincing the courts, or the Information Commissioner’s Office, which deals with issues pertaining to the Data Protection Act, that an offence has actually been committed.

Read her full article here : Google Street View would face uk legal test


Google sued for in click fraud case

22nd April 2008 10:11 pm Google

Google is deceiving its customers into paying for ads they don’t want, according to a federal class action lawsuit filed today by Kabateck Brown Kellner, LLP in U.S. District Court, Northern District of California in San Jose.

“This debunks Google’s carefully cultivated image,” said Brian Kabateck, who is lead counsel on the case and Managing Partner of Kabateck Brown Kellner.

“Google is hurting its customers on two fronts. Google is not only taking money out of customers’ pockets, it’s derailing their advertising strategies as well.”

Kabateck recently won a multi-million dollar settlement from Yahoo! and was part of an earlier $90 million settlement from Google on behalf of advertisers who were victimized by “click fraud” to which the company turned a blind eye.

AdWords is Google’s primary advertising program and is the main source of its revenue. AdWords ads appear on Google.com as well as on Google partner sites like Ask.com. AdWords ads, however, may also appear on third-party Web sites, which use AdSense, the other side of the Google advertising model.

Google charges its advertising customers when someone “clicks” on one of their ads. During the sign-up process, users tell Google the maximum that they are willing to pay per “click.”

During this process, users encounter two adjacent boxes. Into the first, customers enter the amount they wish to pay per “click” of an ad displayed on Google.com. The second box is marked “optional.” Into this box, a user can enter the amount they would be willing to pay per “click” of an ad appearing on a third party web page. But leaving the box blank does not prevent ads from appearing on third-party sites.

Instead, Google places the ads on third-party sites anyway. And users are automatically charged per click based on the amount they entered into the first box. This suit arises from the fact that both actions occur without the user being informed.

Ads on third-party sites are widely-acknowledged to be far less effective (and therefore less valuable to the advertiser) than ads on Google.com. Google, of course, still profits greatly from these ads.

“People go to Google hoping that some of its magic will rub off on them,” Kabateck added. “Instead, Google’s sleight of hand deception is making their money disappear.”

Kabateck Brown Kellner, LLP is one of the nation’s foremost consumer law firms. Its clients have won more than $750 million against Coca Cola, Farmer’s Insurance, Eli Lilly and other major corporations. As a plaintiff’s-only firm, Kabateck Brown Kellner is always on the consumers’ side.


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