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International SEO - The View From America6th November 2008 7:44 pm Hit Search Press As part of Hit Search’s ongoing International SEO focus today’s spotlight is on America; quite fitting given the recent historic election result for Barack Obama. The Search Engine Marketing market in America is by far the most established and competitive as well as innovative. With the predicted troubled times ahead Hit Search decided it would be good time to get a view stateside into the online marketing sector in United States Of America.
Hit Search have teamed up with our good friend Jennifer Norene Owner of Generous Marketing to talk about all things online marketing. Can you tell the readers of the Hit Search Blog all about your company? We do web site design and redesign for traffic conversion. We also help your company generate the traffic you need. We manage Pay per click accounts, do search engine optimization including structure, tags, content and more, and great email marketing. Our email marketing campaigns enable you to cross sell to your existing customers, provide value add content to build loyalty and just plain keep your brand in front of your audience. What are the current search engine splits in the USA? According to OMMA (Online Media & Marketing Advertisting) Sept 2008 issue, Google is at 57.6%, Yahoo! is at 15.4% and MSN is crawling along at 6.6%. Do US Online Marketers look towards the Europe search marketplace? If so what resources do you use? Actually I am right now researching that exact question for a client. So I would say, yes they are interested and secondly I don’t have a strategy to report yet, but can let you know. Can you give three aspects of the your company that gives you “stand out” from similar companies in your marketplace? 1 We have the experience of very tightly compliance regulated environments. We know how to do web and email safely and serenely for almost any product set. 2 Our focus is generating revenue for your company. Everything is measureable and what doesn’t work is pulled, period. Even if we are attached to it, or you are. (we are kind, not to worry!) 3 We understand the power of brand consistency and the importantance of media across multiple forums - - including effectively integrating your “right now” media like direct mail and DRTV into your online efforts. How does the company view Search Marketing? And is it a major aspect of your marketing mix? Since we do that for companies like you do, here is a high level of our approach: We start with the site - we “get the house ready” so to speak before we invite you over, via SEM or other media. Once the site is ready, yes, search is a major part of the mix, but carefully monitored and augmented with email, good seo and other strategy. If you could use just one service out of Email, PPC and SEO - what would it be a why? Right now in this market place, for companies who have been in SEM at least 2 years, Email, definitely. You need to monetize all the unconverted responders - in other words, you closed lots of sales with search, but what about the ones that were in a longer selling cycle? Did you lose them ? Are they with a competitor? Email provides a schedule of touches with prospects who visited you via search but did not yet buy. What are your projections for SEM market in the US for 2009? I think SEM will continue to grow, but I think the space will get more crowded with effective email and social media competitors for the budget dollars. The cycle of click on Google, go to site, buy via cart, will be more split with visits to social media review sites, “what do my friends on FB say” and more. Can you give 3 PROS and CONS of doing business online in your country? PROS: CONS: The risk of spam clicks on paid search. Bots are bots and they do crawl and slam forms. The technology to prevent this is better and better but there will be unethical behavior in any media type we suppose. Clients are confused about quality work and organizations that regulate quality and standards are still very young. The legal world has also not kept up with online business either so much is over and under regulated here. Interview was Jennifer Norene Owner, Generous Marketing View her website at generousmarketing.com. Would you like to drive traffic not just from you local market but from all over world? If the answer is YES, contact Hit Search, Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Worldwide SEO - Insight into Online Marketing in Turkey29th October 2008 12:18 pm Hit Search Press As part of Hit Search’s worldwide SEO focus today’s spotlight is on Turkey. The Search Engine Marketing market in Turkey is young but is growing at an steady rate and given Turkey’s blend of East meeting West Hit Search have decided that it would be interesting to give an insight into the online marketing sector in Turkey.
Hit Search have teamed up with our good friend Ernur Kaya from Hiberka to talk about all things “Arama Motoru Optimizasyonu”, “Arama Motoru Pazarlama” and “Tıkla Öde” in Turkey! Below is our interview with Ernur Kaya - Can you tell the readers of the Hit Search Blog all about your company? HiBErka founded in 2000 as a web design and development company. We did several projects but following to big economical crisis in Turkey on 2001, we gave a break for 3 years and returned to the market as a web based application development company. Our first project was E.G.G. Yachting Online Yacht Reservation system which currently used by 163 agencies in 76 countries. Several other projects followed to this one like Konda Research and Consultancy which number one public survey company especially specialized on politics, culture, ethnicity. We do collect all the survey data from all the cities of Turkey and make it usable for statistical purposes. Our software made a great success in last elections and we managed to guess the results with only 0,1% difference. Since 2006, we also added internet marketing products to our services and working with several customers for this purpose. We also to make public and corporate trainings to give to improve their usage of internet in marketing activities. What topics do you cover during your SEO training? We have 2 types of trainings: Public and Corporate ones. In public ones, usually it is one day long and it gives a brief vision about Search Engine Marketing. 2/3 of the time, we spend the marketing part of it not only technical details. Try to explain the “reasons” and “results” while showing more than 100 real web pages. So our trainings are a lot more real world experience then just a PPT presentation. Because of that we call them “workshop” not “training”. Following to reasons and results part, we develop a web site together and show them what all that marketing details are for: http://www.bostancianaokulu.com In corporate trainings, we try to focus on the market that our customer works. Try to get almost all samples from their or competitors web sites. Also work on some cases they already have. Last training is about Adwords. We try to explain the techniques, tips and some more details about using Adwords and try to give them a working style to get more performance with same budget, they already spend. What are the main search engines in Turkey? And what browsers are the most popular in Turkey? Google rules :) Unfortunately there is no Turkish search engine so the options are limited with only the global ones with Turkish interface. This leaves Google alone in the market. Because of it is simple and their local office, Google really supports Turkish which gives Turkish internet users a comfortable experience. Also Google is the only SE that gives sponsored link service (Adwords) in Turkey so this also makes them the favorite SEM tool in Turkey. On the other hand, we know that Yahoo hired the first employee for local office and in near future, the competition will be higher but I don’t see any serious danger for Google in near future. Do Turkish Online Marketers look towards the UK and USA search market? If so what resources do you use? Unfortunately online marketing is still a newly born baby in Turkey. The main problem is, almost all marketing agencies in Turkey push alternative methods just for economical reasons. As you know, online marketing is the cheapest method with highest ROI. So if you are a “great” marketing agency then you must be very expensive. Let me share a true story with you: One of my friends is working for an multinational company and they decided to found a new web site for their new product. During the discussions with their marketing agency, the best idea that they came up to promote the web site was making tours with cabriolet cars with full of beautiful models who are wearing sexy shirts with web site address is printed on them. As a result companies in Turkey do think online marketing is “cheap” and using it makes their brand “cheap” too. Can you give three aspects of the your company that gives you “stand out” from similar companies in your marketplace? The market is very small in search engine marketing and most of it controlled by young freelance people. So the first aspect of HiBErKa is being a real company with professional manner. Second aspect might be our training activities. Trainings give us a great knowledge about other people’s experiences so we can use them for other cases. Last one is, even though we are not the cheapest company but we don’t lose customers because of the service level, they are happy to pay us. How does the company view Search Marketing? And is it a major aspect of your marketing mix? We use several methods for marketing but online methods are 90% of our marketing budget. We can’t sell something that we don’t use, to the others. How can you explain the term SEM? What is the difference between SEM-company and SEO- company? I do prefer to call my company as a SEM-company rather than SEO-company, because we do believe that online marketing is a one big system contains several legs and SEO as a part of SEM, is just one of them. We do give whole services together in SE system, SEO, PPC, content network management and so on. If SEM is a big war, SEO is the strategy to win it. But you always need side tools like PPC and banner management to win some battles. Who would you say are the biggest sites for Social Media in Turkey? Youtube has also great success but some videos caused Youtube to be banned by court for periods of time so it lost its first attraction but there are lots local alternatives for video sharing like www.akilli.tv , www.pikniktube.com , www.izlesene.com On the other hand, Facebook is still a real phenomenal case in Turkey. We are 4th in the world following to US, Canada and UK. Given your business have you some significant success stories. Do you have any to share? We developed a web based tool which integrated into TTNet’s system, helps users to optimize their web sites which are developed by the site builder application of TTNet. Same tool also send us necessary registration info from CMS of TTNet and we add these domains to SEs and directories. It is a very hard and busy work but we do it in a very smooth way. The target is more then 10.000 web sites by the end of Q2.2009. What are your projections for SEM market in Turkey for the following years? As I mentioned in previous questions, it is still a small baby which is currently handled by incompetent hands. But companies like HiBErKa will help to Turkish internet community to understand benefits of SEs other than just surfing. One day which very soon, Turkish market will take off and close the gap between western countries. Can you give 3 PROS and CONS of doing SEO business in your country? Cons : Pros : Interview conducted with Ernur Kaya | Hiberka Turkey. Find out more about the great work Hiberka do in Turkey by visiting http://www.hiberka.com/ Would you like to drive traffic not just from you local market but from all over world? If the answer is YES, contact Hit Search, Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Worldwide SEO - Hit Search Hits Russia13th September 2008 7:11 pm Hit Search Press The booming Russian Search Engine Market is growing at an astonishing rate. Online market research company Comscore recently reported that the Russian Internet audience has grown at a rate of twenty five percent during the past year. This has lead to a boom in Search Engine Marketing companies and Russia is seen as one of the most innovative communities on the Internet.
One of the largest SEO communities in Russia, Seonews.ru, recently requested Hit Search to give an insight into the European Search Engine Market. Hit Search Founder and Director Andrew Redfern recently completed an interview that was published on the SeoNews.Ru website. A snippet of the Interview can be found below - SEOnews.ru - What stereotypes (such as Siberia, bears, vodka for Russia) have European SEO-companies about Russian search market? SEOnews.ru - Do European webmasters watch for development of Russian search market? What resources (online dailies, researches) they use? We at Hit Search have our own reputation management software which scans search engines for topical information for our industry in Russia. We think that this gives us a tremendous advantage over other companies in the UK.” SEOnews.ru - What are the specific characters of Russian SEO market in your opinion? How these specificities influence to market developing? SEOnews.ru - Are there cases where Russian companies ordered SEO for the Western search engines in Hit Search? SEOnews.ru - Why Hit Search takes greater interest in Russian internet market unlike the other European SEO company? SEOnews.ru - Yandex (the largest SE in Runet) is going to do an initial public offering of shares. What is your estimation of such plan? The rest of the interview can be found at http://www.seonews.ru/interview/109/ Would you like to drive traffic not just from you local market but from all over world? If the answer is YES, contact Hit Search, Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Hit Search’s Wordle; Whats yours?14th August 2008 10:29 pm Hit Search Press A new graphical way to look at websites has been launched called “Wordle” Hit Search deliver SEO message at Women’s International Enterprise Event8th March 2008 11:49 am Hit Search Press Hit Search directors Andrew Donaldson and Andrew Redfern gave a lecture on the merits of Search Engine Optimisation at this year’s Women’s International Enterprise Event in Liverpool. The event, organised by Business Link and located in the Liverpool Innovation park, aims to bring together women in business and put them in touch with companies who can help their business grow. Liverpool 08 : Google maps let’s us Hit Search for the SuperLambBanana28th February 2008 4:41 pm Hit Search Press Capital of Culture is upon us here in Liverpool and amongst the various things that are happening is a massive public art exhibition featuring 100 of the city’s much loved (and much derided) SuperLambBananas.
For the un-initiated the SuperLambBanana is a large sculpture by Japanese artist Taro Chiezo that has lived in the city for the past 10 years. This Merseyside wide public art invasion will be staged throughout the 08 Capital of Culture year. Visitors and Residents (Hit Search employees included) are encouraged search for the sculptures and report their sitings. The local newspaper, The Liverpool Echo, is recording the locations on a google map so that more people can get out and see them. Exhibitions like this provide a great backdrop for the cities year in the spotlight. Other similar highlights on Liverpool’s streets & public spaces include Banksy’s giant rat mural up on Berry Street (just next to the city’s chinatown archway), the excellent Turning the Place Over near Old Hall Street CBD, The Mersey Wave in the south of the city and the much treasured “Another Place” Gormleys statues on Crosby Beach in the north. Turning the Place Over by Richard Wilson : Hit Search joins SEMPO to increase awareness of SEM25th January 2008 7:34 pm Hit Search Press In an effort to raise awareness to the benefits of integrating search engine marketing services into your overall digital marketing strategy, Hit Search today announced that is has joined SEMPO, Search Engine Marketing Professionals Organization. SEMPO is a non-profit professional association working to educate and promote the value of search engine marketing worldwide (SEM) . “The search marketing industry is set for substantial change into 2008. I am particularly looking forward to working with SEMPO to improve communication about search engine marketing throughout the industry” says Andrew Redfern, MD at Hit Search Limited. “I am really excited about joining SEMPO; its going to be an good year; and hopefully we work with SEMPO to promote the value of search engine marketing worldwide” says Andrew Donaldson, MD at Hit Search Limited. About Hit Search Hit Search specialise solely in search engine marketing and consultancy, and are offer bespoke search engine strategies and solutions. Hit Search’s mission is ‘…become visible in a changing world’ which moves its clients business’ forward in a dramatic way, whether using paid search (PPC), natural search (SEO), affiliates or indeed consulting on the best practices and constructs involved in website design and build, in these constantly evolving times. About SEMPO The Search Engine Marketing Professional Organization (SEMPO) was formed to help spread the good news about search engine marketing (SEM). SEMPO exists to fill the gaps in awareness and understanding of SEM, including educating marketing managers worldwide about what SEM is and how properly implemented SEM programs can provide some of the highest returns on investment possible in the marketing world today. SEMPO is primarily made up of search engine marketing firms and consultants, in-house marketing professionals, web developers, and advertising agencies that have seen search engine marketing’s value first hand and believe in the effectiveness of educational materials and programs describing the value of SEM strategies and tactics. For further information, visit http://www.sempo.org
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