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Content is Key to a Successful SEO Campaign

By Andrew Redfern @ 6th July 2011 8:20 am Hit Search Press

Everybody wants their website to show up on the first page of an internet search but for that to be possible, you’d need one hell of a big page. Search engines are designed to present their results in order of the pages’ relevance to the search criteria and their quality, based on a number of factors.

Search Engine Optimisation, or SEO, refers to a range of techniques designed to ensure that your site demands as much of the search engine’s attention as possible. Because you could offer the best product or service in your field, but if nobody can see your site, they’re unlikely to ever know it.

One of the most important facts to get your head around when trying to optimise your site is the power of the written word. They say a picture speaks a thousand words, but search engines don’t see pictures, so we’d take the thousand words every time.

Of course it’s not quite as simple as that.

If you’re selling bikes, there’s no point transcribing ‘War and Peace’ over your homepage. The key is to feature plenty of text that’s relevant to the searches you’re hoping to feature on. In this example, that would mean featuring words like ‘bike’, ‘bikes’ or ‘bicycle’ for the search engine crawlers to pick up on.

A beautiful image of a shiny, new bike might look great, but the search engines simply won’t know that it’s there.

That’s why when designing your site, it’s crucial to remember to include plenty of relevant text based information. The search engine spiders can crawl through text, but not Flash or images.

Hit Search Gets PPC Award

By Andrew Redfern @ 8th April 2011 9:32 am Hit Search Press

Hit Search have is identified as an outstanding PPC management company by industry body. Hit Search has secured a top five ranking on this month’s list of the leading Pay Per Click firms. The monthly rankings list published by topPPCs is a guide to the cream of the crop Internet marketing vendors in the industry.

“It’s great for Hit Search to be presented with such an acknowledgement and a great reward for to hard working staff. Our staff are targeted with making significant ROAS for our PPC clients and our client retention reflects how good a job we are doing.” said Director’s Andrew Donaldson and Andrew Redfern.

Hit Search was added for its consistent performance and the superior services rendered to its PPC clients.

The monthly list of leading Internet marketing firms after a rigorous evaluation criteria that includes:

** Competitive advantage
** Superior PPC services and performance based pricing
** Customer support
** Unrivaled technical assistance
** Response time to client questions
** PPC innovations
** Overall efficiencies and performance of the campaign

As part of the evaluation process, clients of Hit Search are asked to give feedback on general and project specific questions such as:

* Rate your overall experience.
* What type of needs analysis was conducted before work initiated?
* What are the most competitive keywords you have been able to rank on the major search engines and how long did it take you to achieve those rankings?
* Did the agency modify the way they achieved higher rankings for you based on the Universal Search model introduced by Google?
* How comprehensive, specific, and useful are the reports that are offered to you?

Hit Search Named Leading Search Engine Optimisation Company

By Andrew Redfern @ 7th April 2011 2:02 pm Hit Search Press

Hit Search have is identified as an outstanding search engine Optimisation firm by an independent authority.

Hit Search has secured a top five ranking on this month’s list of the leading search engine Optimisation firms. The monthly rankings list published by topseos is a guide to the cream of the crop Internet marketing vendors in the industry.

“It is a great honour for Hit Search to be presented with such an acknowledgement. We hold topseos in high regard and being part of this ranking is an indication of our hard work and efforts,” said Director’s Andrew Donaldson and Andrew Redfern.

Hit Search was added for its consistent performance and the superior services rendered to its SEO clients.

The monthly list of leading Internet marketing firms after a rigorous evaluation criteria that includes:

** Competitive advantage
** Superior SEO services and performance based pricing
** Customer support
** Unrivaled technical assistance
** Response time to client questions
** SEO innovations
** Overall efficiencies and performance of the campaign

As part of the evaluation process, clients of Hit Search are asked to give feedback on general and project specific questions such as:

“The whole industry looks to us to identify reliable and accurate benchmarks and Hit Search has proven by its performance that they deserve to be on this coveted list”, commented the Jeev Trika, partner at topseos.

Hit Search Shortlisted For Best SEO & PPC Agency @ How-Do 2011 Awards

By Andrew Redfern @ 28th March 2011 11:34 am Hit Search Press

Hit Search has been shortlisted in the best SEO & PPC Agency category for the forthcoming How-Do Marketing Awards.

The judging panel recognised the Hit Search’s digital work for online retailer Chums, which achieved over 200% growth in SEO; 126% growth in non-brand traffic during the Christmas sale period. This resulted in sales revenue increasing by 68% in 2010 over all its sales channels.

Commenting on being shortlisted in these prestigious awards, Andrew Donaldson and Andrew Redfern, Directors of Hit Search said: “We are truly delighted to be recognised in the How-Do Awards. This nomination clearly demonstrates our skills with the retail sector but the also how to drive business from a growing niche.

Chum’s products are targeted at an audience of over 55 year olds which historically has always been one of the most difficult to successfully reach and then drive online business from.”

The nomination comes on the back of Hit Search being ranked within the top five SEO companies in the UK. Top SEOs is an independent authority on search vendors which releases a monthly list of the top providers within the country.

The judging panel consists of Martin Anderson, Iain Bennett, Shaun Fensom, Karen Gee, Philip Graf, Jim Hancock, Francis Ingham, Paul Newman, Ian Ross, Sally Syke and Paul Taylor. The awards will be presented at the dinner at The Point, Lancashire County Cricket Club, on the evening of Thursday 26 May 2011.

Best of luck to all nominated; find out more here http://bit.ly/gtk2MW

Liverpool Online Marketing Agency, Hit Search Makes Top SEO’s March Top Five

By Andrew Redfern @ 1st March 2011 6:07 pm Hit Search Press

Liverpool based online marketing agency, Hit Search have been ranked number 5 in Top SEOs list of Best Search Engine Optimisation firms for March 2011. Top SEOs is an independent authority on search vendors which releases a monthly list of the top providers in the industry.

This is the second consecutive month that Hit Search has been recognised as being one of the UK’s top Search Optimisation firms. The criteria for selection is in-depth vendor analysis, review of work completed and client evaluation. Industry standards are considered in the comparison to ensure the work is of quality. Clients are often contacted directly by Top SEOs, inquiring about their overall experience and the service which they have received. Questions are asked about the processes, reporting and success of the campaign.

Top SEOs has identified five key areas as being significant for an SEO Campaign to be successful; these include needs analysis, keyword analysis, on-page and off-page optimisation and reporting methods. These factors are all important aspects of the agencies relationship with its clients and Hit Search score highly throughout the whole spectrum.

Further to this, Hit Search has also made it to number four on the Top SEO’s best Link Building Agencies list for March 2011, the second consecutive month for this as well, another huge accomplishment for the Liverpool- based agency.

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Hit Search Awarded Top SEO Agency and Launches New Website

By Andrew Redfern @ 9th February 2011 12:24 pm Hit Search Press

Hit Search has launched a brand new shiny website at www.hitsearchlimited.com. The new look website is now much more in line with Hit Search’s overall objectives and brand mission – “to become visible in a changing world”.

The improvements see more search-engine friendly content, easier navigation for clients and potential clients, as well as a much more visually friendly design with memorable, catchy graphics representing Hit Search’s full service range and brand values.

The new website comes at the same time as Top SEOs ranked Hit Search as number 4 and 5 in the UK for Best in Link Building and Best in Search respectively. Top SEO’s agency ranking system covers all online marketing agencies in the UK; the recognition is a major honour amongst the online marketing community.

Andy Donaldson (Director) comments “The website is only one small area of the business that we have invested in recently and 2011 looks to continue the impressive growth pattern we have become accustomed to since 2007. In addition, achieving top rankings for what we do on a day to day basis, is proof that our work not only is appreciated by our clients, but also by peers within the SEO industry – which is a massive compliment”

These two achievements are just the start of what looks to be a cracking year for Hit Search. It is certain that there will be more similar achievements to come in 2011, keep your eyes peeled.

Hit Search make the Search Engine Land big prediction list

By Andrew Redfern @ 14th January 2011 11:44 am Hit Search Press

Hit Searches white paper, “Online Marketing Predictions for 2011″ has made it into Search Engine Land’s prestigious “The Big List: 168 online marketing trends, predictions & resolutions for 2011“. The list which is released annually in January each year contains the most influential online marketing companies and their predictions for the year ahead.

This is the first time Hit Search has been picked up by Search Engine Land’s list. It is seen as an honour for online marketing companies to be included in the list which has massive influence over the industry worldwide. The list has doubled since last year with 168 links to predictions covering all things to do with online marketing, from SEO, PPC to Affiliate and Social Media.

“Danny Sullivan and the Search Engine Land team are the definitive name in the search engine marketing profession. I am glad that our predictions made such an influential list.” – Andy Redfern – Director.

Hit Search’s White Paper – “79 online marketing predictions for 2011” can be found here.

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