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Merseyside Digital Seminar: How to make your website work for you!

28th March 2008 10:53 am Hit Search News

Hit Search are due to speak again at a Merseyside Digital Seminar in partnership with ICDC and Partnership for Learning. If you are a business and interested in learning more about the marketing online the half day course is free to apply.

Merseyside Digital Seminar

ICDC and Partnership for Learning have combined with 3 leading web site specialists to deliver a Master Class, where you will learn how to attract more consumers to your website and convert them into customers.

This raising awareness, web style session will be provided at no cost to you or your company and your attendance can lead to considerable savings in the future for your company’s training needs.

Who should attend?

Representatives from any business that wishes to maximise the benefits from their website by:-

* Increasing traffic flow through raising your web site’s visibility
* Making the website more retentive to visitors
* Improving its visual impact
* Making your website easier to access and friendly to navigate
* Getting access to experts on Search Engine Optimisation
* Learning how best to use Google Adwords (known also as pay per click).

The Master Class will be provided by :-

Hit Search
Become visible in a changing world. Hit Search are all about adapting to the  requirements of our individual client’s
environments, needs and goals when it comes to search engine marketing.

Details
To book your place please contact ICDC on ICDCEvents@ljmu.ac.uk or tel 0151 231 4704

Wednesday 2nd April 2008
ICDC Lecture Theatre,
Liverpool Innovation Park,
Faraday House,
Edge Lane, Liverpool.

Registration 10:45 am.
Master Class begins 11 am  with a buffet lunch in time for attendees to leave by 1pm.
Free Parking is available at the venue.

Partnership for Learning are committed to making top quality training affordable and accessible to all and to improving the competitiveness of Merseyside companies by creating a workforce with the relevant skills for today’s market.


Hit Search deliver SEO message at Women’s International Enterprise Event

8th March 2008 11:49 am Hit Search News

Hit Search directors Andrew Donaldson and Andrew Redfern gave a lecture on the merits of Search Engine Optimisation at this year’s Women’s International Enterprise Event in Liverpool.

The event, organised by Business Link and located in the Liverpool Innovation park, aims to bring together women in business and put them in touch with companies who can help their business grow.


Last chance to enter SEMPO’s 2007 State of the Market Survey

31st January 2008 7:04 pm Hit Search News

Hit Search, as member of Sempo’s UK working group, is urging you to get your voice heard. You can do just that by participating in SEMPO’s 4th annual State of the Market Survey, you have to opportunity to share your opinions and expertise.

Whether you are seasoned in SEM or still wet behind the ears, your input is valued and needed!

But you need to hurry as the deadline is As a reminder, the deadline is February 1, 2008.

Why should you take the survey?

Taking the survey will actually stimulate you to think about the resources you devote to SEO and paid search - which is a valuable exercise in itself.
First dibs - you will receive the preliminary survey results before they are released to SEMPO’s membership.
Support the SEM industry - this survey is highly regarded as a valuable resource for the industry.
Free Giveaways!  Randomly-drawn participants will receive:

8 Gb iPod Touch
or
One free pass to a North American Search Engine Strategies (SES) Conference
The time that you invest in completing this survey will help show where the industry is, how it has grown, how it is expected to grow, and trends for the future. Not only does this information benefit the individuals and companies involved in SEM, it benefits the industry as a whole. This survey has proven to be a valuable representation of the ever changing, rapidly growing SEM industry.

Please tell all your colleagues and online marketing acquaintances about this survey - participation is NOT limited to SEMPO members. SEM and SEO agencies, online and traditional agencies, in-house marketers all are welcome.

Time to get started! Please click here to complete the survey.  As a reminder, the deadline is February 1, 2008.


Hit Search joins SEMPO to increase awareness of SEM

25th January 2008 7:34 pm Hit Search News

In an effort to raise awareness to the benefits of integrating search engine marketing services into your overall digital marketing strategy, Hit Search today announced that is has joined SEMPO, Search Engine Marketing Professionals Organization.

SEMPO is a non-profit professional association working to educate and promote the value of search engine marketing worldwide (SEM) .

“The search marketing industry is set for substantial change into 2008. I am particularly looking forward to working with SEMPO to improve communication about search engine marketing throughout the industry” says Andrew Redfern, MD at Hit Search Limited.

“I am really excited about joining SEMPO; its going to be an good year; and hopefully we work with SEMPO to promote the value of search engine marketing worldwide” says Andrew Donaldson, MD at Hit Search Limited.

About Hit Search

Hit Search specialise solely in search engine marketing and consultancy, and are offer bespoke search engine strategies and solutions.

Hit Search’s mission is ‘…become visible in a changing world’ which moves its clients business’ forward in a dramatic way, whether using paid search (PPC), natural search (SEO), affiliates or indeed consulting on the best practices and constructs involved in website design and build, in these constantly evolving times.

About SEMPO

The Search Engine Marketing Professional Organization (SEMPO) was formed to help spread the good news about search engine marketing (SEM).

SEMPO exists to fill the gaps in awareness and understanding of SEM, including educating marketing managers worldwide about what SEM is and how properly implemented SEM programs can provide some of the highest returns on investment possible in the marketing world today.

SEMPO is primarily made up of search engine marketing firms and consultants, in-house marketing professionals, web developers, and advertising agencies that have seen search engine marketing’s value first hand and believe in the effectiveness of educational materials and programs describing the value of SEM strategies and tactics.

For further information, visit http://www.sempo.org


Hit Search becomes Google Qualified Company

7th January 2008 5:58 pm Hit Search News

Some great news - we have now attained Google Qualified Company Status for AdWords.

This Agency Qualification is granted only to those companies meeting Google’s strict criteria, which includes managing multiple AdWords account, maintaining a minimum budget spend and having multiple individuals within the company who have passed the Google Advertising Professional Exam.

More importantly, what does this mean to you; Our clients?

Google recognises us as tested and proven AdWords experts
It demonstrates our experience of creating and managing large-scale Google PPC Campaigns
Our staff have the knowledge and experience to run AdWords campaigns that really deliver ROI

Hit Search  successfully completed the course requirements in the minimum time required and clients can be assured that PPC campaigns are managed to the highest standard.

Ongoing training and regular exams will ensure that Hit Search maintains such standards and can employ all best practice techniques to ensure the greatest return for its clients.


Hit Search Completes Google Adwords Professional Exam

21st December 2007 6:20 pm Hit Search News

After recently enrolling on the Google Adwords Professional (GAP) exam program, Hit Search has passed the exam with flying colours and is now officially recognised as a qualified Google Adwords Professional company.

Google Qualified

The GAP scheme was introduced in late 2004 to give recognition to the top professionals managing Google Adwords campaigns.

To become a Qualified Google Advertising Professional, an agency must demonstrate a full understanding of the Adwords PPC system through effective pay per click management over a 90 day period, consistently meeting Google standards and delivering results of the highest level.

In addition, you must pass the GAP exam, which has a minimum pass rate of 75%.

Hit Search  successfully completed the course requirements in the minimum time required and clients can be assured that PPC campaigns are managed to the highest standard.

Ongoing training and regular exams will ensure that Hit Search maintains such standards and can employ all best practice techniques to ensure the greatest return for its clients.

To find out how you can benefit from the PPC expertise, visit www.hitsearchlimited.com today.

For ALL enquiries, please contact:
Andy Donaldson
Tel: 0845 643 9289
e-mail: adonaldson@hitsearchlimited.com

Want to know about what we do at Hit Search? Remember, its a big world out there, make sure you become visible.


Manchester Digital Director Joins Hit Search

21st December 2007 6:04 pm Hit Search News

Hit Search Ltd has today formally announced the arrival of former Feather Brooksbank Head of Search, Andy Donaldson to the board.

Hit Search Shake

Donaldson was previously responsible for setting up and developing Feather Brooksbanks search function, working closely with some of the UK’s leading brands.

His focus has always been on delivering high return on investment objectives and has worked with clients spanning across all online sectors.

Hit Search’s joint owner, Andy Redfern, commented today, “…I am really excited that Andy chose to join Hit Search,

We have five staff members and are on course to turnover £1 million in our first year of trading; so 2008 will be an exciting year.

Andy will support this growth by focusing on the UK PPC market, but more importantly, I feel Andy will add more value in ensuring that the client servicing side of our business, which the industry seems to have forgotten about, is best of breed…

Andy will undoubtably be a great addition to the team

In response to his new appointment Andy Donaldson commented -

“I am excited and looking forward to this new position. The search marketing industry is set for substantial change and continued growth into 2008 and I believe that Hit Search has all the right ingredients to flourish in this market.”

Want to know about what we do at Hit Search? Remember, its a big world out there, make sure you become visible.


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Hit Search Company Address: Hit Search Limited, Liverpool Innovation Park, Liverpool Digital, Baird House,
Liverpool, Merseyside, L7 9NG, Telephone Number: 0845 643 9289
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