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Can Internet Marketing and Search Engine Optimisation(SEO) Help Youby Andrew Redfern @ 1st July 2009 4:42 pm Internet Marketing
Many companies out there are under the impression that search engine optimisation(SEO) is not for them. It is more than likely these companies that are missing out on a huge amount of proffit that can be gained from a professionally implemented internet marketing package. The industries such as the used car industry, who believe most of their deals that start online, all come from autotrader and other forms of advertising. Infact this is hugely mistaken for car companies as they are potentially missing out on a large number of customers because there site is not optimised or their online marketing is not upto scratch. When you compare stats from Google adwords keyword tool for the search query “used cars” compared to something like “kitchens” an industry that knows SEO is important in order to maximise profits. Then you see there is 4 times as many search queries for “used cars” compared to “kitchens” in the month of may. These stats show you simply that you could be losing out by not appearing in the natural search listings and you could probably also benefit from pay per click listings too.
Internet marketing isn’t all SEO, there is also a section of traditional marketing that gets performed that involves contacting websites to see if they can link to you, and basically raising the overall visibility of a website across the internet. Business can’t really afford to miss out on such a huge revenue in the current climate, so think again, can SEO and internet marketing help you as a business. My answer is most certainly yes, regardless of your industry. If you are interested in learning how Search Engine Optimisation can work for your website and want more information then contact Hit Search, Search Engine Optimisation and Pay Per Click experts, on 0845 643 9289. Search Engine Optimisation (SEO) For Recruitmentby Andrew Redfern @ 25th June 2009 10:26 am Internet Marketing
Although there are plenty of companies online, using search engine marketing techniques in a bid to increase traffic and revenue through their website. Yes this is a great way to increase your business, however you could also be missing out on another great way of saving money. Search engine optimisation (SEO) is when your website is optimised to appear as high as possible in the search engines for some high traffic key phrases, this is a great way to reach your target market. Many other companies then also pay extra money to recruitment companies in order to find extra employees. Although this is a pretty standard way of recruitment, you are missing out on a vital way of cutting your business costs. Keyword research using the google adwords tool, shows you that there is a market of people out there who search for their next job online. If you are paying someone to market your job and someone to market your website then you are paying twice for a similar service.
When appointing an SEO company to optimise your site, ask for stats on keywords that involve recruitment. Then you can take recruitment matters into your own hands and allow potential employees to contact you through your own website, through the search engines. Sharkstrike’s chief executive officer Jason Gorham said: “Companies are spending too much money on branding big-name job boards and not taking matters into their own hands to create a seamless process of candidates that can find them in Google search.” This could save your company thousands and making you look fantastic to the higher powers in your marketing department. If you are interested in Online Marketing in the Travel Sector and want more information then contact Hit Search, Search Engine Optimisation and Pay Per Click experts, on 0845 643 9289. Niche Marketing at it’s Bestby Andrew Redfern @ 15th June 2009 12:10 pm Internet Marketing
Marketing towards a specific niche can be difficult at the best of times. Imagine your product or service offered is catered directly at Orthodox Jews. This could be almost impossible to make an online market, jews being barred from surfing the internet by their rabbis. There is however an answer to this. Koogle, is a search engine that is targetted directly towards the jewish population. The results are filtered in a way that excludes all sexually explicit material, and all material that is deemed as immodest by rabbis. The site is at koogle.co.il and is apparently a play on name of a jewish noodle pudding and Google. The site only links to Israeli news and shopping sites as well as excluding shops that sell items that ultra orthadox Israeli are prohibited from having in their homes such as television sets. The site was developed in part at the encouragement of rabbis who sought a solution to the needs of ultra-Orthodox Jews to browse the Web particularly for vital services, he said. Nothing can be posted on the Jewish Sabbath, when religious law bans all types of work and business, spokesman for Koogle said. “If you try to buy something on the Sabbath, it gets stuck and won’t let you.” If so, contact Hit Search, Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible New Zealand loves Britain’s Got Talent: Susan Boyleby Andrew Redfern @ 5th June 2009 12:41 pm Internet Marketing
Susan Boyle, the runner-up of Britain’s Got Talent, has shown just exactly how effective a viral campaign can be in raising the profile of an individual or business. With over 100 million YouTube downloads and celebrity fans including Hollywood stars such as Demi Moore her popularity amongst the public is undeniable. 3 Ireland 4 Canada 5 Singapore 6 United States 7 Puerto Rico 8 United Kingdom 9 Viet Nam 10 Australia Search volume for “Susan Boyle” within the last 30 days show that the Britain’s Got Talent runner-up may be losing favour with the British public as South Africa, Singapore and even Puerto Rico have shown larger volume of search than the United Kingdom which is 8th by search volume. Marketing News - Obama’s Inauguration; Google Android and Steve Ballmerby Andrew Redfern @ 20th January 2009 10:34 am Internet Marketing
News today from around the marketing world is largely focused on the big Inauguration Day; Google searches for “inauguration” up 75% and on the day that Obama staffers will to turn to Gmail; read the detaisl on these marketing stories below. Google Android Market Available in Five New Countries - Germany, Austria, Czech Republic, Netherlands, and Poland http://ow.ly/4yS Google YouTube homepage options - £32,000 a day click-to-play video! £11.6M in additional revenue for Google. Stupid no to http://ow.ly/4yW Cadbury, Barclaycard and Apple trial Google YouTube homepage video display for £32,000 a day. http://ow.ly/4yY Obama’s inauguration costs $170mn - Microsoft CEO Steven Ballmer and his wife, Connie, each gave $50,00 to be at the show http://ow.ly/4z1 Obama’s inauguration - Employees of Microsoft, Google and DreamWorks Animation donate “large chunks” of the money http://ow.ly/4z2 Obama’s inauguration - Google searches for “inauguration” up 75% in last week and up over 75% from 2005 inauguration http://ow.ly/4z4 YouTube To Add Downloadable Video Feature? Advance to Youtube on the way. Surely this has more implications for copyright? http://ow.ly/4z6 Obama staffers turn to Gmail on Inauguration Day - “emails will go dark at 11 a.m. Tuesday” http://ow.ly/4za Follow our Micro Blogging Twitter Feed on http://twitter.com/hitsearch Would you like to know about Internet Marketing? If so, contact Hit Search, Search Engine Optimisation and Pay Per Click & Social Space Marketing specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Internet Marketing Helps Businesses In Recessionby Andrew Redfern @ 9th September 2008 5:23 pm Internet Marketing
According to research released today that recent data, small businesses are fueling a surge in Internet marketing. More than 25 percent of new orders from PRstore’s 40+ markets nationwide are for Website design. Sales of related products, such as search engine optimization (SEO), are also up. Linda Sheetz, owner of PRstore-Newport Beach, attributes the popularity of the company’s Web products to the ease of creating a site and to the shifting economy. “Websites are the most effective and direct way to reach consumers who are driving less due to ‘$4-a-gallon gas’,” Sheetz says. “Direct mail and advertising are still vital, but Websites let you be responsive to the pressure and budgetary constraints many consumers are currently feeling. Linda Sheetz offered a few tips to make your Website more useful: – Include a contact us form. A form lets you collect customer data, which will be valuable for future direct marketing. – Add a blog. A blog lets you add fresh content on regular basis, which can help your site rank highly in search engine results. Blogs are also a great way to engage in conversation with customers and get their feedback. – Upload a video. Video testimonials are very persuasive, and footage of your products lets customers see exactly what you have to offer. “Analytic tools that help evaluate a Website’s effectiveness have also become popular,” says PRstore’s lead Web programmer, Jake Mize. To meet growing demand for Website design, PRstore has boosted its Web development staff. The team now makes up one third of the agency’s creative staff. A professional Website design at PRstore costs as little as $1,295 which includes copywrite, photos, design and layout with the complete site finished in as little as 2-3 weeks. “In this economy, the only thing worse than not having a website is having a bad one. Whether building your first site or revamping an old one, your presence on the internet is an easy, affordable, long term way to improve your marketing and increase business,” Sheetz concludes. PRstore makes professional marketing accessible to small- to medium-sized businesses by offering affordable marketing solutions. PRstore strategies place Websites at the center of their expert advice and create services to help businesses communicate their message and increase their sales. Would you like to know more Internet Marketing? If so, contact Hit Search, Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Other Related Stories That May Be Of Interest:
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