SEM Blog - Kumbo

Internet Marketing & Search Engine Optimisation(SEO)

by Andrew Redfern @ 26th June 2009 2:07 pm Kumbo

Many comapnies that trade on the internet, believe internet marketing and search engine optimisation (SEO) to be the exact same thing. This is a very false asumption as they can both be used as very different tools to help market your business.

Internet marketing can acually include an element of SEO but to name them as the same thing is way off the mark. When you think about internet marketing, you need to break down exactly what you expect to get from this service. Internet marketing is as simple as it sounds, marketing your website across the internet. This can be done in a wide variety of ways, such as, paid adverts, press releases, article submissions and social bookmarks. All are designed to help increase the awareness of your business across the internet.

SEO is the process of optimising a website so that it performs aswell as possible in the major search engines, google, yahoo and bing. There is a variety of ways in which to do this, some of this may involve some aspects of above. Such as link building using social bookmarking to help increase the overall visibility of your website to the search engines. The main way in which its completed, is on page SEO techniques, such as content writing and meta tag creation.

There are some SEO companies that brand themselves as internet marketing however do nothing other than solid onsite seo techniques. On the flipside there are also companies that brand themselves as SEO and perform only, offsite internet marketing techniques.

When you consider that PricewaterhouseCoopers (PwC) predict, online advertising in the UK will account for 36% of all advertising in 2013. It is important to consider an internet marketing company that will provide both internet marketing and search engine optimisation.

If you are interested in Online Marketing for your business and want more information then contact Hit Search, Search Engine Optimisation and Pay Per Click experts, on 0845 643 9289.

Microsoft Talks Kumbo

by Andrew Redfern @ 3rd March 2009 7:07 pm Kumbo

Microsoft Live Search’s General Manager Mike Nichols comments today about the recent news of how its new baby Kumbo is going through a test phase at the moment; Mike commented

Many of you have probably seen the press coverage in the last day or so about the internal testing Microsoft employees are doing on our search product. There’s a good deal of excitement brewing over this test, both internally and externally, which we’re always glad to see.

There have been lots of questions about why we’re not opening this test to the public. This sort of internal testing is actually fairly commonplace at Microsoft and something we do with many of our products before we decide to release things publicly. Our hope is that our employees will give us great feedback on our new features and that it all becomes part of the external experience soon.

There has also been a fair amount of speculation around the use of the Kumo brand and URL, and whether this means that we are rebranding Live Search.

We’re using the Kumo brand and URL for this test experience to make sure employees understand they’re in a test experience. We believe this will encourage more active feedback. As for rebranding, it’s something we’re still considering.

Interesting time ahead for Microsoft; the constant will they won’t they on the purchase of Yahoo (it is just me or it like a scene from Friends!) and on the unveiling of a new product in the making. Early stage look good but you do worry if Kumbo is actually going to give us something new and provide users with a better way more efficient way of searching. Whatever Microsoft lauch it will be interesting to see what kind of take up it receives.

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Would you like to know about Internet Marketing? If so, contact Hit Search, Search Engine Optimisation and Pay Per Click & Social Space Marketing specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.

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Hit Search Company Address: Hit Search Limited, Liverpool Innovation Park, Liverpool Digital, Baird House, Liverpool, Merseyside, L7 9NG.
Kumbo - Our Telephone Number For Search Engine Optimisation, Search Marketing, Pay Per Click And All Other Enquires is 0845 643 9289.