Social Media Marketing – Success Stories Using Linkedin
By Andrew Redfern @ 9th September 2008 6:59 pm Linkedin
There are many ways to market your product on the Internet and social media is fast becoming an integral part of any search marketing campaign; so when you come across a business case study how one man managed to bag a $250k contract using Linkedin.
Rob Getzschman comments on the official Linked blog “Could the phrase “A penny for your thoughts” define the nascent urge of business consulting? If so, the LinkedIn Answers service presents the modern business equivalent of that phrase, and our ongoing series of successful LinkedIn users shows how this week.
Where some employ the service to answer tough business questions, and others to gather quick market research, Steven Shimek uses it to showcase his expertise — and build business relationships which bring in lucrative contracts for his firm. Steven, a Senior VP at Ruder Finn Public Relations in Los Angeles, used LinkedIn first to find his current position, and then began answering questions on LinkedIn Answers.
This led to multiple business developments for Ruder Finn, not the least of which was a a $250,000 contract.”
See a video of how Steven Shimek managed just that below.
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