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Hit Search Online Marketing: Digital Marketing Budgets to Increase by 17 Per Centby Andrew Redfern @ 8th February 2010 2:19 pm marketing A number of businesses are set to increase their digital marketing budgets by around 17 per cent this year. That’s the findings of a recent survey carried out amongst firms in both Britain and the US. Online marketing network site Econsultancy found that digital marketing would account for almost a quarter of total marketing budgets in 2010. Of all the firms that participated in the study, 46 per cent said they were planning to increase their overall marketing budget for 2010, while over 50 per cent of companies are planning to increase their mobile marketing budgets. Social networking sites such as Facebook and Twitter are set to come into their own in 2010, with 70 per cent of businesses looking to increase their spending on these areas of marketing in the next 12 months. Linus Gregoriadis, research director at Econsultancy, said: “Digital evangelists have long been trying to get the big brands to spend more on online marketing (especially display advertising), and social media is now helping to give impetus to a second wave of marketers who are moving budgets online. “Why? Because they see digital as crucial to brand reputation, and they’re right.” Meanwhile, another survey released this week claimed that online spending on business to business marketing will grow by 8 per cent during the coming year, followed by a 14 per cent rise in 2012. Ref: HSLP0101AA207 Hit Search Director to Speak at Actinic User Conferenceby Andrew Redfern @ 9th October 2009 3:43 pm marketing Hit Search director Andy Donaldson will be speaking at the 2009 Actinic User Conference next week.
Andy will be delivering a talk entitled “Driving Traffic to Your Site”, which will introduce the delegates to the role of Hit Search, and the benefits of search engine optimisation.
The event is Actinic’s first User Conference, and will be held at the PayPal offices in Richmond, Surrey on 14th October.
Andy is delighted to have been invited to speak at the conference. He said: “This has presented a great opportunity for me to give Actinic’s user base a few hints and tips of how to generate more traffic to their website, which in turn, will increase their profits.”
Actinic provide e-commerce and electronic point-of-sale (EPOS) solutions for small and medium retailers across the UK. Founded in 1996, its software is used on over 10,000 sites including the Royal Navy, Barnado’s and the Royal Opera House. Research shows that over 50 per cent of small-to-medium enterprises in the UK run their online stores using Actinic software.
Their product range, suitable for both web designers and self-builders, includes web-based and desktop solutions such as Actinic Enterprise, Actinic Business, Actinic Catalog, Actinic Express and Actinic Designer.
Marketing Manager for Actinic Simon Armstrong said: “We’re delighted to have Andy speaking at our inaugural User Conference this year.
“I’ve previously worked with him and Hit Search at Richmond Systems, and I was very impressed with their work and what they were able to achieve.” The Internet Boom & Why Google is Keen to Stay on Side With Chinaby Andrew Redfern @ 20th July 2009 2:15 pm marketing Alot has been made recently regarding the visibility of Google in China, with access supposedly being restricted and Google trying to make it up and keep inline with all recommendations made by the chinese government. When looking over statistics for the year of 2008 there was an incredible $6.8 trillion spent online, at todays rate this transfers to £4.2 trillion. This is a massive amount to be spent online and believe it or not this is only 15% of the global polulation that generated such an income! Where was the biggest percentage of this accumulated? You got it, its China taking a massive 17% of the online spend with America a close second on 15%. The number of internet users in China in 2008 was aproximately 253 million which is 33 million more internet users than America with a smaller percentage of the population. This gives Google the knowledge that if it could also get a good grip on the market in China that there is an awful lot of money to be made, aswell as the possibility of increasing the 19% population internet usage to help get more of the chinese people spending online. When you look at the image below you see that the smallest percentage of online users came from the UK, however we seem to have a higher percentage of the population using the world wide web at 69%, this comes second only to USA with 72.5% of its population currently active on the internet. As the internet continues to grow and microsoft continue to realise their dream of a pc in every home, it is likely that we will see this spend increase year after year even during a global credit crunch. For a bigger look at this picture please click here
Would you like to know about how search engines can help you make the most money for your website? If so, contact Hit Search on 0845 643 9289 Marketing - Your Way To Beat The Credit Crunch With SEOby Andrew Redfern @ 16th July 2009 5:14 pm marketing Do you own a company and are looking to generate more business? Has your business started to see a decline due to the number of people not looking to spend as much as they used to? There are answers for you providing you have a section of your business that trades online. If you don’t have a marketing package or team that is willing to provide you with a comprehensive internet marketing package, then you could very well be losing a fair bit of business. There is still a large volume of people searching and spending money on the internet every single day, even though the high street shops have seen a decline in sales, certain sectors of the web has seen a dramatic increase in its online sales. How do they achieve this? The majority have a search engine optimisation company that will perform and help them through every single step in internet marketing.
What search engine optimisation is, is a way in which your site is altered and improved in a way in which to increase your rankings in the major search engines like Google and Yahoo. This increase is where you site is then seen by people who search the web. This form of search engine marketing can help dramatically increase your overall traffic each month which in turn helps you increase your sales online. Results are not seen over night however there are other marketing packages such as Google Adwords that can also go alongside SEO to help you get a quick return on investment. If you’re reading this and believe that your website is suffering and need some advice, then please don’t hold round and wait for someone to contact you. Look at internet marketing companies who have a proven track record in increasing sales and traffic through websites. Would you like to know about Marketing? If so, contact Hit Search on 0845 643 9289 Other Related Stories That May Be Of Interest:
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