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T-Mobile and Nokia collaborate on Mobile Social Network2nd May 2008 11:21 am Mobile Search T-Mobile and Nokia (NYSE:NOK) today announced that they are collaborating to accelerate the availability of new Internet services and personal social communities on mobile devices. By signing this collaboration agreement, T-Mobile and Nokia will be able to offer their European customers faster and easier access to all of T-Mobile’s web’n'walk Internet services as well as all to Nokia’s Ovi Internet services on a wide range of Nokia devices. T-Mobile and Nokia will together drive the mobilization of social networks. The companies will partner to further enhance T-Mobile’s community-oriented MyFaves service, launched in October 2007 in Europe, empowered by the well-known Nokia user experience. Widget cooperation is another focus area for the companies, where T-Mobile’s leading web’n'walk offering will provide an even richer user experience. T-Mobile’s web’n'walk offers customers an instant and customizable access to their most preferred Internet and messaging services. For T-Mobile customers, Nokia will customize its devices to provide a dedicated suite of T-Mobile services which will be seamlessly integrated to Nokia devices. Similarly, T-Mobile customers can access Nokia’s Internet services, such as music, maps and games, through their Nokia device, which will offer T-Mobile customers a great opportunity to enjoy best-in-class In March T-Mobile and Nokia announced the exclusive Nokia 6650 device for T-Mobile which will be available in July in Europe. This collaboration is the next step in intensifying the good partnership between the companies. “We are pleased about developing our long-lasting and successful cooperation with Nokia, which underlines our position as an innovation leader,” says Christopher Schlaffer, Group Product & Innovation Officer at Deutsche Telekom. “High-performance devices and our broadband mobile phone network are ideally suited for granting easy access to our T-Mobile Services like MyFaves, web’n'walk or Nokia-complementary service offerings (e.g. Maps or Games), providing our customers with an even wider range of mobile communication, information and entertainment services.” “We are excited about further extending our good cooperation with T-Mobile by supporting them in their key propositions like My Faves and web’n'walk, and we see this as a perfect match with our Ovi services. Easy access to a wide variety of services will enhance the way people use their mobile devices and bring Web 2.0 experiences to life. We believe in providing consumers with choice regarding which Internet services they want to access from their mobile device,” said Anssi Vanjoki, Executive Vice President, Markets, Nokia Would you like to know more about Digital Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. VODone partners with China Mobile30th April 2008 6:28 pm Mobile Search VODone Limited (”VODone”) (SEHK: 82.HK), a leading telemedia service provider in China, is pleased to announce that it has established a partnership with Aspire Information Technologies (Beijing) Ltd., a subsidiary of China Mobile Communications Corporation (”China Mobile”). Both parties will join hands to promote China Mobile’s Fetion business through VODone’s online video advertising platform, VODone BUS. Fetion is an integrated communication service launched by China Mobile. It combines various communications means, such as voice, GPRS and short messages, to realize a seamless communication between the Internet and the mobile network. Comprising chat room and interactive entertainment features, Fetion allows users to send short messages through computers free of charge. Fetion users can also enjoy voice chat room service anytime, anywhere at a very low cost. Its multi-terminal platform enabled hassle-free file transmission, including MP3, image and general electronic With the Fetion service, billions of China Mobile’s users and Internet users can gain access to Fetion user terminals. They can also benefit from the convenience brought by VODone’s integrated promotion channels, which will create a brand new “Fetion” lifestyle. Through this partnership, China Mobile’s Fetion business promotion will be connected with all promotion channels in VODone BUS. Fetion users can download user terminals by accessing the homepage of China Mobile’s Fetion or through the “Fetion” advertising icons in VODone BUS’ website. As the largest online video advertising platform in the PRC, VODone BUS is able to place advertisements according to different industries at a particular timeframe, towards a particular group of audience in certain geographical areas. The accurate placement relies on VODone’s 15 million video players, together with the professional technical support from Double VODone BUS is well known as one of the few new media enterprises in the PRC with a complete set of licenses for operating online business. Through its promotion channels which integrated the Internet, telecommunications and media, China Mobile’s Fetion business is poised to benefit from its strong promotion capability and accurate audience targeting features in the Dr. Zhang Lijun, Chairman of VODone, said, “The Company’s cooperation with China Mobile’s Fetion business is a breakthrough in the history of online video broadcasting. It brings VODone to a new horizon of development. As a brand new communications service, Fetion eliminates network limitations that enables a cross-network communication. The popularity of the Fetion service is expected to drive the business growth of VODone BUS.” Nokia expands mobile gaming in China and Taiwan30th April 2008 9:35 am Mobile Search Nokia (NYSE: NOK) announced today that SNAP Mobile, its connected mobile Java gaming platform, has expanded games distribution channels in the People’s Republic of China (PRC) and Taiwan. Through further cooperation with SINA Corporation, a leading online media company, Chinese consumers can access more connected games on Nokia devices and download them through local online storefronts. In Taiwan, people can experience a new connected games service through gaming portals run by Taiwanese service provider PocketNet Technology Inc. as well as through Chunghwa Telecom (CHT), the country’s largest mobile operator. “This expansion reinforces our dedication to the global mobile games market. In PRC and Taiwan in particular, there is a growing demand for connected mobile games,” said Jaakko Kaidesoja, vice president, games, Nokia. “To provide consumers with the best and most locally relevant connected experience possible, we are working with companies like SINA and PocketNet to develop and deliver exceptional mobile games in Asia.” SNAP Mobile and PocketNet offer Chunghwa Telecom customers the first open Java-based connected mobile gaming platform in Taiwan. Through this agreement, Chunghwa Telecom provides its customers with access to connected mobile games via PocketNet’s connected gaming portal http://snap.pocketnet.com.tw, CHT’s own portals, and Nokia devices. Moreover, four mobile games have been developed on the SNAP Mobile platform for distribution through these channels, including: Taiwan 16 Mahjong, Battle Big Two, Showhand Master, and Supermarket Tycoon BattleNet. Further titles are expected throughout 2008. “PocketNet is looking to build the biggest gaming community in Taiwan and connected games are the cornerstone of gaming communities,” said Paul Wu, CEO, PocketNet. “In order to build and sustain a mobile gaming community, we need to provide a service that will cover the majority of devices and networks and also move ahead of the market to take part in Nokia has further expanded its cooperation with SINA Corporation with additional games and distribution channels in PRC. SNAP Mobile, through its ongoing collaboration with SINA, supports the growing popularity of mobile gaming by offering Chinese consumers a variety of channels to access games. Crazy Blocks is the latest title to become available for download through SINA’s online gaming portal http://mogame.SINA.com.cn and also through ap.mobile.nokia.com/ap. Chinese consumers can now also access free trial games powered by SNAP Mobile from select Nokia devices. “The number of connected gaming downloads has increased by almost 60% over the past eight months since our initial launch with SNAP Mobile,” said Terry Tian, Network Business Dept Director, SINA. “With the added distribution channels through Nokia, we are building up a fun gaming community that offers an interactive, social element on top of the games Would you like to know more about Digital Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Nokia to deliver real time traffic reports to your mobile29th April 2008 1:58 pm Mobile Search Nokia (NYSE: NOK) and ARC Transistance, the European network of automobile clubs, announced today that they are working together to provide Real Time Traffic Information to users of Nokia mobile devices. Nokia will offer the service as a premium offering in Nokia Maps 2.0 and in future versions of Nokia Maps. By adding RTTI, Nokia can save precious time for drivers by alerting them of traffic, construction or other road hazards that could affect their journey. When Nokia Maps receives the road updates from ARC Transistance, the application can dynamicly re-route during navigation and provide a faster route. This is a significant milestone for Nokia Maps, which makes navigation an even more compelling experience for Nokia device owners. ARC Transistance Traffic Information services aggregate the real time road and traffic conditions of 16 countries in Europe, and growing. The leading navigation industry players also use the ARC Transistance Traffic Information services to enhance the routing guidance and navigation experience of their customers. Nokia Maps turns mobile devices into local mapping and routing engines with a navigation option, providing worldwide mapping free of charge. In so doing, the unique hybrid solution combines the advantages of on-board and off-board navigation. Maps and location-aware content only need to be loaded once - they are then always available on the device. Upgrading to the GPS navigation option enables your mobile to become a powerful connected personal navigation device, that provides clear, turn-by-turn visual and voice guidance. If your Nokia device does not have built-in GPS, you can also use an external GPS module with a compatible device. With vector maps provided by TeleAtlas and Navteq, Nokia Maps now has maps covering over 150 countries, with over 70 of them navigable. The new version of Nokia Maps 2.0 for selected devices is available on the Nokia Beta Labs website: http://www.nokia.com/betalabs. Beta Labs shares some of the exciting new ideas that Nokia is working on and let users help shape their future development. Would you like to know more about Mobile Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Google introduces image ads for mobiles24th April 2008 11:10 am Mobile Search Google have announced in a blog post on their website that they are introducing pay-per-click image ads for mobile phones. As with the normal Google adwords comapign the images are keyword targetted and will behive much the same as standard Google image ads. It is part of the ever expenading mobile search market and aims to give advertisers are wider reach for their brands. According the company “For advertisers, mobile image ads serve as a branding tool and have shown to have good click-through rates,” At present the mobile image ads are available in North America, UK, Australia, China, Russia, France, Germany, India, Ireland, Italy, Japan, Netherlands and Spain. Would you like to know more about Mobile Search and Pay Per Click advertising? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Examples of how to drive business with Mobile Marketing22nd April 2008 12:39 pm Mobile Search Major worldwide brands have incorporated mobile marketing into their traditional advertising campaigns, CRM programs When executed correctly and creatively, mobile marketing has yielded exceptional results. “Most people today use a cell phone. Lack of cell phone spam translates into a major channel of communications without the noise of traditional channels,” explained John Spagnuolo, President of the New Media Institute. “The closer you connect with consumers within their lifestyle, the better your results will be,” noted Bob Gold, President of Gold Mobile. “When properly executed, mobile marketing can increase traditional response rates by 5-20%, deliver a higher-level of customer service and enhance retention.” Excellent Mobile Marketing Tips 2) Segment your messaging. This is not a new concept for marketers, but mobile technology makes executing this task easy and seamless. 3) Measure and refine your program. This requires utilizing a mobile marketing platform that has the bandwidth and expertise to perform real-time change management and reporting. A typical mobile marketing program may include the following capabilities: * Lead capture Mobile Marketing Best Practices and Applications can be found on this White Paper - http://www.newmedia.org Would you like to know more about Mobile Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Nokia Mobile Games 70K Euro Challenge9th April 2008 10:18 am Mobile Search Nokia (NYSE:NOK) today launched the worldwide Mobile Games Innovation Challenge, a unique global competition with EUR70,000 in prizes, designed to encourage development of innovative game concepts with the power to positively disrupt the global mobile gaming industry and to help propel mobile gaming with handheld devices into a new and exciting future. The first competition of its kind to encourage unique concepts in mobile gaming from developers of all backgrounds and all levels, the Mobile Games Innovation Challenge seeks the best in groundbreaking ideas and game concepts from the brightest and most creative minds in mobile gaming today. Sponsored by Nokia Publishing, the Mobile Games Innovation Challenge invites developers to submit mobile gaming concepts to help drive mobile gaming to the next level, relying on the advanced features and functionalities of N-Gage compatible devices, and Java- or Symbian-based Series 40 or S60 devices from Nokia. The three most innovative game concepts will be offered Nokia Publishing pre-production contracts, targeting publication of their winning concept on the corresponding Nokia device platform. In addition, the first winner will be awarded EUR40,000, the second EUR20,000, and the third EUR10,000 to enable the participant to further develop the concept. “Nokia enthusiastically presents this Mobile Games Innovation Challenge as a unique opportunity for the best and brightest mobile game developers worldwide to really rock the industry with innovative, one-of-a-kind concepts that showcase what you can do with our mobile platforms,” said Dr Mark Ollila, director of games publishing, Nokia. “The pre-production contracts and EUR70,000 in cash prizes toward development of the winning game concepts is only part of the excitement - the Challenge also gives developers a chance to truly make their mark on global mobile gaming through unique and positively disruptive gaming concepts never seen before.” Beginning immediately, developers wishing to compete for the Mobile Games Innovation Challenge can submit their game concepts online at http://developer.n-gage.com/innovation. Contestants are encouraged to enter more than one mobile gaming concept, with the winners to be selected by an external panel of mobile gaming industry experts on the criteria of innovation, fun, feasibility of execution, and market potential. Gaming concept submissions will continue through August 20, 2008. The winners will be chosen by the external panel of judges and announced during a special award ceremony at the Nokia Games Summit in Rome, Italy, October 29-30, 2008. Deadline for submission of all applications is August 20, 2008 at 11:59 p.m. GMT. Further information on the registration process, including description of entries and eligibility requirements are available at http://developer.n-gage.com/innovation. Would you like to know more about Internet Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Subscribe To Our RSS Feed! 
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