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Location based searches example on Googleby Andrew Redfern @ 8th January 2010 10:24 am Mobile Search John Eric Hoffman and Jussi Myllymaki of the Google Mobile Engineering today posted on the Google Mobile blog how location based searches are creeping to the mobile search listings.
Would you like to know more about these subjects? Contact Hit Search on 0845 643 9289. Remember, its a big world, make sure you become visible. Miami Dolphins Real-Time In-Stadium Interactionby Andrew Redfern @ 26th October 2009 1:30 pm Mobile Search The Miami Dolphins have selected Txtstation as the vendor of choice to provide an interactive text messaging feature for all home games of the 2009-2010 NFL season. To participate, fans at Land Shark Stadium will use their mobile phones and send a text message to a mobile short code. The incoming results will display on the screen in real time, creating an interactive forum for all to see. “Interactivity is paramount for our game-day entertainment. It should be a fun promotion for our fans to interact with, as well as a great way to build a database and activate our sponsors,” said Chris Overholt, Vice President, Marketing Partnerships/Broadcasting, of the Miami Dolphins. “We are very excited to be working with the Miami Dolphins. It is a testament to the work we have been doing elsewhere and the fact that true fan engagement does matter,” said Michael Falato, Vice President of Sales and Business Development for Txtstation. Would you like to know about Internet Marketing? If so, contact Hit Search, Search Engine Optimisation and Pay Per Click & Social Space Marketing specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Bicycle Google Street View Capture The Northby Andrew Redfern @ 14th July 2009 10:18 am Mobile Search
Despite getting-off to a somewhat shakey start, Google street view has proven to be a hit with users and businesses alike. Privacy concerns seemingly forgotten about Google have decided to take a more polarised set of image, targetting famous and somewhat inacessible land marks. So how can they achieve it? they cant very well drive a 4X4 around sone henge! With a bicycle of course. Not so much a pro-green statement by the ever increasingly “green” Google but the only way up close images of our nations landmarkings can be photographed . Google have trasnferred the technology to a specialy adapted trike. The the wheeled machine provides stabillity and the disbursement of the additional weight of the camera and computer equipment. “Off-road, Google must show even greater respect for privacy that on the street,” said Tom Brake MP, the Liberal Democrats’ home affairs spokesman. “If they don’t, they may capture more than they bargained for as they pedal silently along our remotest lanes and cycleways.” Microsoft Demonstrates The Value Of Mobile Advertisingby Andrew Redfern @ 22nd June 2009 10:22 pm Mobile Search Microsoft Corp. today announced that hotel operator Global Hyatt Corp. will launch a mobile advertising campaign that leverages Microsoft’s mobile advertising relationship with Verizon Wireless. The mobile advertising display campaign is designed to drive people to register for the Hyatt Gold Passport frequent guest rewards program and encourage people to visit Hyatt’s new, fully functional mobile Web site using their mobile phone. Under an agreement Microsoft and Verizon Wireless announced in January 2009, the Microsoft(R) Mobile Advertising team manages mobile search and display advertising across Verizon Wireless’ Mobile Web service. Verizon Wireless customers will now have a faster and more convenient way to find Hyatt hotels, book rooms, view and change reservations, check in or out, receive special promotions, and access general information on the go when using Verizon Wireless’ Mobile Web service. “Microsoft Mobile Advertising provides us with a compelling and scalable solution that can drive awareness, and encourages people to interact with our mobile Web site as another channel to register for our rewards program and reserve a room,” said Amy Curtis-McIntyre, senior vice president of Brand Communications for Global Hyatt Corp. “The powerful combination of Microsoft’s popular destination sites like MSN and Verizon Wireless’ Mobile Web service not only offers exceptional reach to our target audience, but provides us with an efficient solution to work with both a large publisher and service provider through one simple platform.” Leading Microsoft’s Mobile Advertising efforts is Charles Johnson, who was appointed as general manager in March to develop and execute the Mobile Advertising product marketing and partnership strategy. “Mobile is a critical component of the overall Microsoft Advertising strategy. We’ve made significant investments to develop an agnostic platform that works with any phone, so that advertisers and publishers can reach and engage in meaningful ways with their target audiences,” Johnson said. “By working with Verizon Wireless, we’re executing on our vision to efficiently provide consumers with enhanced, entertaining and engaging mobile experiences that are useful to them on the go.” “Mobile is an emerging and growing opportunity for advertisers and brands,” said Richard Williams, executive director for advertising and digital media at Verizon. “Together with Microsoft, we can provide value as they work to reach consumers on the go.” To demonstrate the value of mobile advertising, Microsoft conducted a research study for Toyota in France in preparation for the launch of its IQ car. The goal of the study was to determine the impact of using a “two screen versus one” advertising approach in reaching consumers. The findings indicated that incorporating mobile advertising with online display advertising provided an increase to Toyota’s online presence, driving a 200 percent incremental lift in ad recall and a 40 percent lift in brand recall. In addition, the synergy between mobile search and mobile display showed similar results, with mobile display experiencing a 350 percent lift in ad recall and a 125 percent increase in brand recall through the inclusion of mobile search ads. Microsoft Mobile Advertising is active in 12 countries and is an important component in Microsoft Advertising’s strategy and vision to reach audiences across multiple screens, platforms and devices. Unlike competitive advertising platforms, Microsoft Advertising offers advertisers access to tailored advertising campaigns across multiple screens, including PC, games and TV. Would you like to know about Internet Marketing? If so, contact Hit Search, Search Engine Optimisation and Pay Per Click & Social Space Marketing specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Myxer Surpasses 20 Million Usersby Andrew Redfern @ 16th April 2009 11:34 am Mobile Search Myxer announced today they’ve surpassed 20 million users, 55 million downloads per month, and over 350 million mobile downloads in total since launch, making them the largest mobile content community on the internet. Myxer’s 20 million users, made up primarily of teenagers and college-aged individuals, are now actively downloading over 21 items per second. There are currently over 1.7 million products available on the ad-supported Myxer website, from over 100,000 partners and content providers. Many of these content partners also leverage Myxer’s open APIs, widgets and other services to offer mobile content directly from their own websites, blogs and social networking communities like Facebook & Twitter. By bringing the spirit and scale of the Internet to mobile, Myxer radically simplifies all aspect of mobile content access, sharing and delivery. “With our ever-increasing free content catalog, new functionality like our recently introduced send-to-friend feature and the growing consumer trend away from expensive subscription services to ad-supported offerings, Myxer continues to experience explosive growth,” said Myk Willis, CEO of Myxer. Follow our Micro Blogging Twitter Feed on http://twitter.com/hitsearch Would you like to know about Internet Marketing? If so, contact Hit Search, Search Engine Optimisation and Pay Per Click & Social Space Marketing specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Mobile Services to Capture Advertising Revenue in Emerging Marketsby Andrew Redfern @ 9th March 2009 1:56 pm Mobile Search As market penetration rates for mobile services continue to soar in emerging markets, advertisers are expected to dramatically increase their spending on “third-screen” ad campaigns targeted specifically to users of mobile data services, providing a potentially huge new revenue stream for operators of mobile networks, according to the latest report by Pyramid Research, the telecom research arm of the Light Reading Communications Network. “Mobile Advertising in Emerging Markets” examines mobile advertising initiatives and the revenue potential in emerging markets, with a particular emphasis on Brazil, China, Indonesia, Mexico, Romania, Russia, South Africa, and Turkey. This 84-page report puts Pyramid Research’s findings in context by making comparisons with global trends and developed markets, such as the U.S. and the U.K. Pyramid predicts that mobile advertising will boost mobile data service revenues by 10 percent within the next five years, as mobile service adoption rates grow worldwide. Mobile data services are expected to account for more than 33 percent of operators’ service revenues at the global level by 2013, making any driver of this market a strategic component. The expected growth in mobile data subscriptions will make mobile advertising a robust growth area despite an expected overall downturn in advertising spending over the next two years, notes Jan Ten Sythoff, manager of Mobile Content at Pyramid Research and co-author of the report. “Fixed-line Internet and mobile platforms will take market share away from traditional formats in the short term and grow in line with economic recovery from 2011 onward,” says Sythoff. “Mobile and Internet platforms combined will account for roughly 12 percent of overall advertising spending in emerging markets and 30 percent in developed countries by 2013.” The Pyramid report identifies eight developing markets in which mobile advertising initiatives are gaining ground. Combined, these markets will account for more than 35 percent of mobile subscriptions worldwide by 2013. “South Africa and Indonesia stand out as markets where the mobile sector’s share of overall advertising spending will surpass that of the Internet medium as early as 2009,” says Sythoff. “The development of mobile advertising is favorably affected by mobile networks’ evolution to 3G, but even basic services, such as sponsored messaging and alert systems, are enabling brands to reach a wider audience and make the most of the mobile channel. For example, SMS-based approaches can help companies reach more than 60 percent of the mobile audience across emerging markets immediately and close to all subscribers in five years.” “Mobile Advertising in Emerging Markets” is part of Pyramid’s research report series. A blend of primary research and qualitative analysis, Pyramid’s research reports offer comprehensive coverage of the fixed and mobile communications space and enable those in the communications industry to stay ahead of changing market dynamics. Follow our Micro Blogging Twitter Feed on http://twitter.com/hitsearch Would you like to know about Internet Marketing? If so, contact Hit Search, Search Engine Optimisation and Pay Per Click & Social Space Marketing specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Gameloft Pushes Twenty Games for Mobile Android Marketby Andrew Redfern @ 21st February 2009 10:10 am Mobile Search Gameloft announced today an impressive line-up of 20 games for Android-powered devices such as the T-mobile G1. Via Android Market, an open marketplace, Gameloft delivers a new wave of “mega-games” with superior graphics and gameplay capabilities. The offerings range from Derek Jeter Pro Baseball 2009 to Oregon Trail and CSI:Miami. “With digital distribution being the platform of the future, Android Market continues the momentum by providing new channels for consumers to find, buy and download games,” said Gonzague de Vallois, senior vice president, publishing, Gameloft. “We believe in the potential of Android Market, both in terms of content and accessibility. We will continue to support this platform any way we can.” With internal development and production focused solely on digital distribution, Gameloft is ideally positioned to lead the way into the next generation of video games. Recently hailed as the development house with the best rated games by Pocketgamer.biz Quality Index, which tracks review scores across multiple gaming sites worldwide, Gameloft brings its popular games to Android Market. Gameloft is a leading international publisher and developer of digitally distributed video games. Established in 1999, it has emerged as one of the top innovators in its field. The company creates games for mobile handsets equipped with Java, Brew or Symbian technology. The total number of games-enabled handsets is anticipated to exceed four billion units by 2012. Gameloft games are also available to players on WiiWare and DS, Microsoft’s Xbox LIVE Arcade, Apple’s iPod, iTouch and iPhones, and PCs. Follow our Micro Blogging Twitter Feed on http://twitter.com/hitsearch Would you like to know about Internet Marketing? If so, contact Hit Search, Search Engine Optimisation and Pay Per Click & Social Space Marketing specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Other Related Stories That May Be Of Interest:
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