|
|
The Guardian reports drop in Google & Yahoo’s ad clicks27th February 2008 2:01 pm MSN adCenter and a rise in MSN Live’s : Yesterday’s dip in Google’s share price came after the markets became alarmed by data from web measurement firm comScore showing that the number of clicks on ads next to Google’s search results fell by 7% between December and January. Google’s ad click performance was also down 0.3% on January last year, according to comScore. Google had seen the same 7% decline between November and December. ComScore’s data also showed that Yahoo saw a 1% month-on-month fall in paid search ad clicks in January, but Microsoft saw a 4% rise. The article also highlights a decline in Google’s share price as a result of this fall “Google’s share price fell to $464.19 (£233.75) by close of trading yesterday. The company’s shares had peaked at $747.24 in November, with analysts in the industry speculating that the share price could even rise to $1,000. Since that peak in November, Google’s shares have fallen 38%.” “Google earns the bulk of its $16.6bn revenues from search advertising, but despite warning of its vulnerabilities, most analysts said the firm is still in a strong position because of its track record. Citigroup analysts rated Google “high risk” as a result of yesterday’s comScore data, because of the “highly competitive landscape the company faces”, though it did note the firm’s healthy balance sheet of $8bn in cash and the liquidity of its shares. Analysts at Citigroup also said that Google’s efforts to improve the quality of leads for its advertisers, by trying to reduce accidental clicks, may have impacted the volume of search clicks as well as the wider macro-economic climate.” The full article written by Jemima Kiss is available at Guardian.co.uk MSN release data on user’s attitudes towards sponsored links27th February 2008 12:47 pm MSN adCenter Micrsosoft have released some data compiled by Neilsen. Perhaps unsurprisingly it shows that their sponsored links are seen by users as much more trustworthy. It does however give an interesting snapshot of the attitudes to the sponsored ads on the various search engines. The article written by Nick Drew states : A consumer coming from Live Search is 70% more likely than the average searcher to convert (buy a product or sign up to a newsletter) during a visit to a particular website. In order to explore some of the reasons behind this, we partnered with Nielsen NetRatings – a respected internet analytics and research firm – to look into how consumers feel about search engines, whether they trust them and so on. The results are particularly relevant in light of all the news stories recently about privacy and trust online. The study showed that users trust Live Search more than any of the other major search engines. In fact, 95% of users say that they trust Live Search. When it comes to the quality of results provided, more than 2/3 believe that Live Search would only list reliable and trustworthy websites – significantly more than said the same for Live Search’s main competitors. The second major finding has to do with how Live Search users perceive paid search links. In fact, they’re quite positive about them; so much so that searchers on Live Search are 3 times more likely to look at the sponsored listings first than those using Google. In addition, as the chart below shows, searchers on Live Search are significantly more likely than those on other search engines to regard a website more favourably if it appears in the sponsored listings. Would you like to know more about this Paid search / Pay Per Click advertising? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Microsoft’s new reporting standard: going beyond last ad clicked26th February 2008 9:11 am MSN adCenter Microsoft Corp. today announced Engagement Mapping, a new approach to managing and measuring the effectiveness of online campaigns that goes beyond the current “last ad clicked” standard. For the last decade, virtually all ad campaign reporting methodologies associate sales, leads and Web traffic simply to the last click or ad exposure. Engagement Mapping takes into account for the first time all the various online touchpoints and interactions a consumer experiences before an eventual sale. Based on the Engagement Mapping concept, an online campaign reporting and optimization solution that will undergo testing by national advertising clients and agencies. Engagement ROI evaluates and assigns measurable value to a consumer’s interaction with ads, giving advertisers and publishers a more complete picture of online behavior. “The ‘last ad clicked’ is an outdated and flawed approach because it essentially ignores all prior interactions the consumer has with a marketer’s message,” said Brian McAndrews, senior vice president of the Advertiser & Publisher Solutions (APS) Division at Microsoft. “Our Engagement Mapping approach conveys how each ad exposure - whether display, rich media or search, seen multiple times on multiple sites and across many channels - influenced an eventual purchase. We believe it represents a quantum leap for advertisers and publishers who are seeking to maximize their online spends.” The Engagement ROI is a fully integrated reporting capability within the Atlas Media Console currently available through Microsoft. Value is assigned and measured on a real-time basis and takes into account the impact that recency, frequency, size and ad format (such as rich media and video) have on a consumer’s online path to action. The beta officially begins on March 1, with results expected to be available before the end of the second calendar quarter. Microsoft adCenter excellence program announced21st February 2008 2:57 pm MSN adCenter The MSN adCenter blog today featured an announcement of a new Microsoft adExcellence program aimed at giving free training for users of it’s Live Search pay per click advertising market.
The article advises users to “check out the adExcellence classroom and start learning more about how to get the most from your adCenter experience. Training materials are available that cover everything from getting started to an in-depth overview of our editorial policies. It is this training that also prepares you for the Microsoft adExcellence accreditation exam, enabling you to increase your industry recognition and help improve the overall ROI for you and your customers. We have had a lot of really useful feedback on the program from many customers both in the UK & US, and will be incorporating any suggestions into new training modules as adCenter continues to develop and acquire new features.” Microsoft Expands Mobile Advertising Syndication11th February 2008 6:30 pm MSN adCenter On the Microsoft front we see this press release : Microsoft Expands Mobile Advertising Syndication …Orange, a leading mobile operator in Spain, has chosen Microsoft as its ad serving partner for mobile display advertising in Spain. Microsoft’s mobile advertising platform and solutions are developed by its Advertiser and Publisher Solutions Group and its ScreenTonic SA subsidiary, a leader in mobile advertising in Europe. ScreenTonic SA has more than 20 carrier and publisher syndication partners and has delivered mobile advertising campaigns to more than 200 advertisers in the U.K., France and Belgium. Through ScreenTonic, Microsoft now has more than seven years of mobile advertising experience, and has been a leader in providing innovative mobile advertising solutions that include the first banner, video, takeover and interstitial ads to the market, helping generate strong adoption of Microsoft technologies throughout the mobile publisher and operator industry. “We are continuing to add to our already impressive portfolio of mobile advertising syndication deals and are excited that these companies have chosen to use Microsoft’s advertising platform moving forward,” said Didier Kuhn, CEO of ScreenTonic. “Through Microsoft’s experience in mobile advertising, we are able to offer end-to-end solutions that help premium publishers and mobile operators effectively manage and monetize their mobile ad inventory.” Microsoft also recently announced the availability of MSN Mobile display advertising in France, where several top advertisers, such as Nike Inc., Coca-Cola Co. and Jean Paul Gaultier perfume, have signed on. In the U.S., MSN Mobile launched mobile advertising capabilities in December 2007 and is continuing to bring new advertisers on board; they include Best Buy Co. Inc., Saturn and Verizon Communications Inc. Advertising on MSN Mobile will enable them to provide ad placements that optimize the customer experience and reach the ever-growing number of mobile consumers in a new and innovative way. Who from Microsoft adCenter is at at SES London?11th February 2008 8:45 am MSN adCenter Mel Carson of the adCenter Community Team commented on the official Microsoft adCenter blog what MSN/Live Search will be doing for SES London. Mel begins “Just a quick follow up to my post last month about Microsoft’s participation at Search Engine Strategies London 2008! The conference will be held at the Business Design Centre in Islington from 19th to 21st February. We have quite a few of us speaking at sessions throughout the conference: If you want to know how MSN adCenter can increase the exposure of your brand - contact Hit Search and see how we can help target your customers. Remember, its a big world out there, make sure you become visible. Black Friday and MSN adCenter22nd November 2007 10:41 pm MSN adCenter Carolyn from the adCenter Community Team posted on the official adCenter some excellent commentary on Black Friday and the season nature of Online Advertising and also some revealed what Live Search’s typical conversion rate is. Carolyn comments “Before we send those of you in the U.S. off for a happy Thanksgiving holiday, we wanted to share some research to help with your holiday campaign planning. First off, interesting information from the Atlas Institute. Their findings show that last year, the busiest online shopping day was Monday, December 11 the second Monday before Christmas.
Atlas predicts this year’s busiest day will be Monday, December 10th. Other learnings from the Atlas Institute study: Over 17 million unique users per month (1) This audience converts well too: Live Search converted 3.1 percent of searchers to buyers (2). 1. comScore Category Search Shares September 1, 2007 If you would like to know more about the history of Black Friday and how it come about then head on over to Wikipedia for a full explaination. The post also points out that 3.1% of searchers of Live search go on to make a purchase. If you want to know how MSN adCenter can increase the exposure of your brand - contact HitSearch and see how we can help target your customers. Remember, its a big world outthere, make sure you become visible. Subscribe To Our RSS Feed! 
|
Contact Hit Search 0845 643 9289 Please fill out the form below to be contacted by one of our Online Marketing Specialists. 
|
Hit Search Company Address: Hit Search Limited, Liverpool Innovation Park, Liverpool Digital, Baird House, Liverpool, Merseyside, L7 9NG, Telephone Number: 0845 643 9289 Advertising Contact 0845 643 9289 |
