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Leapfish Search Aggregation, Whats So Special?

By Andrew Redfern @ 28th July 2009 4:35 pm msn

“Don’t Worry You’re Not Cheating On Google!”

A fun and smart look unfortunatley can’t hide what can be a slow clunky service. A quick search for “Gatwick Airport” should have resulted in a welath of top story results relating the airplane emergency landing, in relaity a slow wait for some pretty low-value results. Leapfish uses Google, Yahoo and even Bing to generate it’s search results.

Whilst I liked the fun vibe: “Don’t Worry Your Not Cheating On Google” displayed in the search bar, I cant conclude with the view that it dipslays the very best of video, blog and search. It simply doesn’t. I am a little unconvinced as to the viabillity of this niche altogether. I-google has wormed its way quite cleverly into our homepages and for a rival to pull me away I want something I cant get easily through Google

The business model replicates AdWords, Bing Adceneter and Yahoo’s Marketing Solutions offering paid search advertising amd keyword sponsoring. New updates will come in August 2008, and will focus on web2.0.

Why do they think we’ll switch?:

“Google has built a reputation of commanding precision access to a tops down organization of websites, which is extremely valuable. But is that everything everyone cares about in the world of web 2.0? The user interactivity demonstrated by the recent events in Iran and with the late Michael Jackson, the tremendous number of new portals including Wolfram Alpha, and the continued loss of accessibility due to the growing information overload is evidence that we need a more sophisticated gateway and interface to the web. We believe a growing number of searches will be answered more completely with LeapFish.”

Searchcowboys

Microsoft’s Bing Rebrand Proves Successfull In UK Beating Yahoo

By Andrew Redfern @ 19th June 2009 9:47 am msn

Just two weeks after Microsoft dramatic rebrand of the Live Search product to Bing, Microsoft have secured second place in the UK as the most popular search network. Research by Hitwise the internet monitoring research group shows that while Google is still the most dominant by far with 85.6%, Bing replaced Yahoo as the third most popular with 3.11% of UK searches.

At 3.11% Google need not worry just yet, but speculators predict that this may be the start of a more balanced search market.

Hitwise- Period Ending 13/06/2009

Rank Website Visits

1. Google UK 64.85%
2. Google 15.54%
3. Google UK Image Search 4.77%
4. Bing 3.11%
5. Yahoo! Search – UK & Ireland 2.24%
6. Ask.com UK 1.58%
7. Google Image Search 0.70%
8. Ask.com 0.55%
9. Yahoo! Search 0.38%
10. Google Poland 0.35%

Microsoft to rebrand Live search as Kumo

By Andrew Redfern @ 24th November 2008 4:21 pm msn

Rumours abound that Microsoft is to rebrand it’s online search engine in the near future.

Reports over at Search Engine Land highlight a new Microsoft registered website, www.kumo.com, that is reportedly under the same name servers as SEARCH.LIVE.COM.

A rebrand would not be surprising as the turmoil over at Yahoo coupled with their launching of Yahoo Glue would make this a perfect time for a relaunch.

Kumo is the Japanese for both ‘cloud’ & ‘spider’ so you can see the theme emerging however analysts are eager to point out that Microsoft’s third position in the search market is unlikely to be improved by just rebranding. As the launch of CUIL proved earlier in the year no amount of hype can take the user’s focus away from the core product for very long.

These latest reports follow on from the new message coming from Microsoft, it seems they corporation is focusing inwards and improving it’s own search offering rather than going out to acquire Yahoo.

Last Friday Microsoft announced the arrival of former Yahoo Search executive Sean Suchter and it’s thought that Mr Suchter will be focusing on Live Search at the Microsoft Search Technology Center.

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