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Hottest Online Searches; American Idol demonstrates offline / online mix7th May 2008 9:07 am Online Branding Google has today released its hottest keyword searches and wife of baseball legend Alex Rodriguez, Cynthia Rodriguez was the most popular search today when she embarrassed her husband by revealing that hard man Alex passed out during the birth of his first daughter Natasha. Internet searches for song lyrics which featured in last nights American Idol television show; demonstrating again the clear link between offline media and online searches. The Google trends daily hot list is based on Google user searches and are listed below. (1) cynthia rodriguez Would you like to know more about Digital Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Nielsen to Acquire IAG Research7th April 2008 4:18 pm Online Branding The Nielsen Company today announced that it has aquired IAG Research, Inc. for a purchase price of $225 million. IAG is a privately held company based in New York that measures consumer engagement with television programs, national commercials and product placements. The acquisition will be effected through a merger of IAG with a wholly-owned subsidiary of Nielsen in which IAG stockholders will receive cash for their IAG shares. The transaction is subject to Hart-Scott-Rodino review and other typical closing conditions. Nielsen currently intends to finance the transaction through the issuance of notes, existing facilities and cash on hand. Nielsen said it expects to complete the acquisition in the second quarter of 2008. The executive team of IAG has agreed to join Nielsen following the merger. IAG Research conducts research with viewers to measure the effectiveness of advertising and program engagement across television and the Internet. Its clients include major advertisers, advertising agencies, Internet providers, telecommunications services, television and cable networks and other content providers. “IAG will add a new dimension to Nielsen’s media business and will be the cornerstone for a new analytics practice that will provide our clients with even greater insights and clarity,” said David L. Calhoun, chairman and CEO of The Nielsen Company. “We are excited by the energy the IAG team will bring to the multiple opportunities they will have at Nielsen. Overlaying their perspective with the vast array of industries and technologies we touch gives us an opportunity to bring greater clarity and creativity to our work on behalf of clients.” “We are excited to be joining The Nielsen Company, where IAG will be able to enhance the services it already supplies to clients” said IAG co-founders and co-CEO’s Alan Gould and Ken Orkin. “By working within Nielsen we will also be able to make the company’s services available to a wider base of clients. In an increasingly fragmented media landscape, we believe strongly that advertisers and media companies need the insight that Nielsen and IAG can provide together.” Would you like to know more about Digital Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. USA TODAY launches online advertising campaign11th March 2008 7:38 pm Online Branding The campaign will feature banner advertising within online ad networks, internet portals, social networks and on entertainment, leisure and lifestyle websites. The campaign encourages consumers to become active members of the USA TODAY online community and was developed by Arnold Worldwide. “This campaign is an invitation to join in the conversation at USATODAY.com,” said Susan Lavington, senior vice president of marketing, USA TODAY. “USA TODAY truly pioneered media-driven social network applications and we embrace and encourage the fact that our visitors can communicate directly with one another about topics they care about.” This campaign is part of an ongoing trade and consumer advertising campaign whose elements are tied together with the recently introduced tagline “We’re all in this together.” This tagline is a continuation of USA TODAY’s original mission statement written 25 years ago: “To serve as a forum for better understanding and unity to help make the USA truly one The tagline and campaign reflect USA TODAY’s ability to create a common ground for all Americans and extend into the community-building elements featured on USATODAY.com including: USATODAY.com’s ground-breaking network journalism application, the website’s extremely popular and engaging blogs, its recently-launched widgets, and its numerous platforms and services for today’s mobile consumers. Advertising trends and effects from the 2008 Oscars3rd March 2008 10:06 am Online Branding One of the hottest topics in the marketing industry right now and to what extent television advertising has on driving traffic online. Read more from what online traffic was driven by Super bowl TV adverting. The Nielsen Company today released an analysis of viewing and advertising trends from the 80th Academy Awards. The highlights include: * ADVERTISING: J.C. Penney’s American Living Home Furnishings advertisement at 10:14 p.m. was the highest rated commercial minute of * TELEVISION: This year’s Oscars telecast on the ABC Network attracted 32 million U.S. viewers. Among the ten largest local markets, the highest ratings were in New York and the lowest were in Houston. * DVR: Of the 32 million total viewers, 2 million people chose to watch the Oscars later the same evening via digital video recorders. * ONLINE: Oscars buzz in the blogosphere and traffic to Oscars-related Web sites shot up immediately after the February 24 awards telecast. Nielsen Monitor-Plus, Nielsen’s advertising intelligence service, analyzed advertising for the 2008 Academy Awards telecast and found that the total number of commercial minutes fell from 24 minutes in 2007 to 23 minutes during this year’s show. In all, 43 national advertisements aired this year, continuing a trend of fewer commercials. The J.C. Penney American Living Home Furnishings advertisement that ran at 10:14 p.m. was the most watched commercial during this year’s Academy Awards (See Table 1). It had a rating of 11.3, which includes the show’s live audience and viewing that was recorded and played back on digital video recorders (DVRs) during the same evening. After the Academy Awards, fans flocked online to check out celebrities’ red carpet fashions and review who had won Hollywood’s biggest prizes. According to Nielsen Online, traffic to Yahoo’s Oscars Web site, oscars.movies.yahoo.com, increased 201% the day after the telecast, from 751,000 unique visitors on the day of the Oscars to 2.3 million unique visitors on the following day, Monday, February 25. Overall, however, Web traffic to Oscar-related sites on the day after the event declined collectively by 26% this year * from 3.3 million unique visitors on post-Oscars Monday in 2007 to 2.4 million unique visitors on the same day in 2008. Nielsen Online monitored content on approximately 70 million blogs before, during, and after the Academy Awards. Immediately following the Academy Awards telecast on February 24, online conversations about the event shot up 500% above the last spike in Oscars-related blogging that occurred on January 22, when the award nominations were announced. Blog discussions following Sunday’s awards telecast focused on post-show reactions, including thoughts on the night’s winners and losers, as well as host Jon Stewart’s performance. Subscribe To Our RSS Feed! 
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