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No Shame Link Spamming On Search Engine Watchby Andrew Redfern @ 23rd December 2009 12:08 pm Online marketing Tis the season of goodwill to all (except spammers) - however a recent post on Search Engine Watch really gave me a belly laugh this morning. An excellent article written by Ron Jones CEO of Symetri on Search Engine Watch was focusing on how you can build links ethically by adding value to other sites and the focus was always on quality. Some of the sections included excellent copy on - including…..
Contextual Link Building Local Organizations Help A Nonprofit Organization Provide Something of Value Again the focus on the article is on quality, quality and quality. However, minutes after the release, without a hint of irony, the first comment back on the search engine watch site was comment from a spammer promoting one of his sites. Quick fire comedy or link spamming naughtiness? You decide
Ron’s insightful article entitled “Link Building Tactics 101, Part 1 - Search Engine Watch (SEW)” can be found here http://bit.ly/6pHVd7 Paid advertising on social media becoming more popularby Andrew Redfern @ 14th August 2009 12:50 pm Online marketing It has been highlighted recently how more and more big name brands are turning to social media outlets for their advertising. A report in today’s Financial Times reports that Facebook is now attracting input from global giants such as Starbucks and Coca-Cola. Facebook is an interesting case study because it allows companies to establish a presense on their site for free using it’s Pages funtction. This is complemented by a paid advertising system that displays targetted ads on the right hand side of the screen. As Facebook’s chief operating officer points out “If you look at people’s profile pages, you’ll see a lot of commercial activity even without advertising.”and this makes it an excellent medium for building up a promotional presence. The advantage inherent with social media sites like this is that the very nature of the sites makes it extremely easy to target ads at specific users. The advertising systems can cross-match the data contained in user profiles with the parameters selected by advertisers in order to get their ads showing to a very specific target audience. The problem social media advertising has is a question of user motivation. If someone is search on Google they are actively looking for something, generally users are not looking for products and services whilst on sites like Facebook. Therefore the types of promotion highlighted needs to change, the focus should generally be on informational content and event announcements. This is key to running a successfull social media advertising campaign with a tangible return on investment. It is essential to be providing something that will be of interest to a user rather than trying to meet a pre-existing demand as with systems like Google adWords. Also it is fair to say that currently the model for dedicated social media advertising is very much B to C, there is little evidence to suggest the benefits of a B to B campaign using Facebook. LinkedIn, which has a much more corporate model, is served by the Google Placement Network. So social media advertising with it’s targetting advantages is opening up a new avenue for companies wanting to advertise however it is not as simple as just picking your audience and running your ads. A report in today’s Telegraph highlights research that shows that despite it’s growing popularity social networking adverts fail to engage with over 90% of users. The article quotes Liane Dietrich, managing director of affiliate network company LinkShare
This shows how picking the right message and displaying it in the right way is vital to the success of a social media advertising campaign. They do however offer unparalled accuracy in reaching the exact audience advertising are hoping ot engage with and so, if the underlying message is engaging enough, offer outstanding value for money. Marketing - Your Way To Beat The Credit Crunch With SEOby Andrew Redfern @ 16th July 2009 5:14 pm Online marketing Do you own a company and are looking to generate more business? Has your business started to see a decline due to the number of people not looking to spend as much as they used to? There are answers for you providing you have a section of your business that trades online. If you don’t have a marketing package or team that is willing to provide you with a comprehensive internet marketing package, then you could very well be losing a fair bit of business. There is still a large volume of people searching and spending money on the internet every single day, even though the high street shops have seen a decline in sales, certain sectors of the web has seen a dramatic increase in its online sales. How do they achieve this? The majority have a search engine optimisation company that will perform and help them through every single step in internet marketing.
What search engine optimisation is, is a way in which your site is altered and improved in a way in which to increase your rankings in the major search engines like Google and Yahoo. This increase is where you site is then seen by people who search the web. This form of search engine marketing can help dramatically increase your overall traffic each month which in turn helps you increase your sales online. Results are not seen over night however there are other marketing packages such as Google Adwords that can also go alongside SEO to help you get a quick return on investment. If you’re reading this and believe that your website is suffering and need some advice, then please don’t hold round and wait for someone to contact you. Look at internet marketing companies who have a proven track record in increasing sales and traffic through websites. Would you like to know about Marketing? If so, contact Hit Search on 0845 643 9289 Blogging as a marketing and SEO toolby Andrew Redfern @ 15th July 2009 4:10 pm Online marketing Blogging is nothing new and neither is companies using blogs as promotional tools. Here at Hit Search we set up and manage blog for many of the our clients in a wide range of sectors. These can be official on-site affairs or off-site ones hoast by excellent systems like Wordpress and Blogger. It is a an invaluable marketing tool and invariably works as a superb foil to traditional marketing efforts. One of the primary adventages it brings is that by it’s nature it is a broadcast medium that the customer has total control over. It can be used as much or as little as required and it is totally at the use’s disposal. Should the blog be on-site it acts as a great souce of extra content for the site. If the posts are relevant to the organisation’s main niche then this copy will be naturally fresh and keyword rich. This cannot help but have a benefit to the site and the company in general. Off-site blogs offer advantages of their own. By their nature they exist outside the sphere on the main corporate site and so can be free to cover a wider array of topics and be a ideal way to engage with the public in a semi-official way. This opens up avenues of discussion that would not ordinarilly be available on an official corporate website whilst still retaining control of which content that goes online. Key to the success of this corporate blogging is keeping a regular flow of content. This may require getting a team of staff members with access to all add their posts or even a dedicated copywriter to keep the content flowing. The nature of the blogging systems employed means that with minimal effort, technical knowledge and man-hours the blog will build up with page after page of content that will be presented in a format that’s accessible to both interested users and the search engines. The latter or these is, in a way, just as important as the former because it means that the site will gradually build up and become an authoritative resource for the sector in question. Whether on-site or off-site this will be an extremely useful corporate resource. Search Engine Optimisation (SEO) for Business to Business (B2B)by Andrew Redfern @ 9th July 2009 5:40 pm Online marketing Search engine optimisation isn’t just for websites that have an ecommerce sector. It can also be used very efficiently in attrackting business to business customers. There are a large number of business that browse the many sectors of the web for leads, information, or suppliers. The trouble is, how do you know how to reach these?! If you are a company who operate soley on a business to business basis, then you need to think about search engine optimisation (SEO). You could be a business directory, or simply someone looking to sell leads to other business’. You need to carefully consider wether your market is through Google with phrases such as b2b leads or on social media websites as a way to actually “touch” your target. Most internet marketing companies offer a whole package which can help you generate leads in a number of different ways. Infact one of the favourtie ways that business to business companies actually generate leads through the internet is with an email marketing campaign. This is where we send out an email with some details about your company, to a list of companies who maybe looking for your service. Most good marketing companies offer this along with a comprehensive report of the opening and click through statistics of each campaign. Email campaigns are probably the quickest win in online marketing as they allow you to reach 1000’s of potential customers over night. If you are interested in Online Marketing and want more information then contact Hit Search, Search Engine Optimisation and Pay Per Click experts, on 0845 643 9289. Website Marketing & Internet Marketing - What You Should Knowby Andrew Redfern @ 7th July 2009 2:58 pm Online marketing If you’re a website owner, then you probably already know that websites need plenty of love and attention. Then you have to think about how you use your website to get the best return on investment. Most companies pass the request on to the marketing team in the hope that they can work wonders in implementing a successful marketing strategy. This isn’t always the case, as normal marketing employees haven’t got the faintest idea on where to start to help market a website for the internet. There is a phrase for one of the best parts of internet marketing, this is search engine optimisation(SEO). This is when a company makes changes to your website and a range of other strategies to help your website appear as high as possible in the listings in major search engines such as Google. Because search engines are still relitavely new in the world of business it can be difficult to find resources to help you, or even people to find who are willing to help. I can imagine there are not many people out there who even knew what SEO was let alone think that they needed it. There are 100’s of people out there that claim to be someone who can help. Don’t be fooled by techincal talk from these guys as they don’t generally have the results to back up their claims. If you decide you need to look at marketing for your website then make sure the company you choose, are not scared to show previous customers or results. Always make sure you recieve testimonials from these customers to otherwise you could be sending an awful lot of money down the well and not getting much in return. Would you like to know about Internet Marketing? If so, contact Hit Search on 0845 643 9289 Online Marketing Show 09by Andrew Redfern @ 30th June 2009 8:21 am Online marketing Today is the start of the Online Marketing Show at Olympia in London; which is always one of the most interesting online marketing events. This year’s event can be found on Twitter with the #OMS09 hashtag. This years event will feature over seventy exhibitors specialising in Search Engine Optimisation, Mobile, Search in general, Email, Affiliates and they are as follows - (1) a4uexpo/Existem Events Ltd If you are interested in Search Engine Optimisation for your ecommerce website and want more information then contact Hit Search, Search Engine Optimisation and Pay Per Click experts, on 0845 643 9289. Other Related Stories That May Be Of Interest:
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