| Contact Hit Search on | |
| 0845 643 9289 | |
|
||||||
| Home |
  
|
Online Sales Jump 18%. Can this all be down to a bit of rain?by Andrew Redfern @ 20th August 2010 11:46 am Online Trends IMRG today announced that internet sales during July have grown at the fastest pace since before the recession began in 2007.
IMRG is an industry body for global e-retailing and the IMRG Capgemini Index results come from analysis of online sales of over 100 retailers in the UK.
The figures show that online sales for July were up 18% on the figures for July 2009 with many reports today blaming the wet weather for keeping shoppers at home.
While there is no doubt that shoppers are more likely to shop from home during periods of inclement weather and that the 18% rise from July 09 can be partially attributed to the unusually wet weather we have all experienced during July it by no means tells the whole story.
Overall retail sales grew by 1.1% from June which we all remember was a very hot month which indicates that wet weather doesn’t put too many people off going to the high street.
The bigger story seems to be that online retailers are coming out of the recession in a stronger position than their high street counterparts and are set to continue to increase their overall share of the retail sector.
“Although online retail sales survived the recession more convincingly than High Street sales, the last two years or so have no doubt been shaky at time.”
“It is really encouraging to see growth levels returning to those seen pre-2007 and before consumer confidence was knocked by the financial crisis and the recession” said Chris Webster from Cap Gemini, which publishes the online sales index with IMRG
Whatever the reason for the dramatic 18% growth from July 09 it seems that the recession is coming to an end for the online retail market even if some other sectors of the economy are in trouble. Google Revenues $5.5bn for last Quarter But Adwords PPC Down 15%by Andrew Redfern @ 17th July 2009 11:17 am Online Trends Google released their results for the past quarter, 2nd quarter results show a staggering $5.5bn which was 3% growth from Q2 2008. The revenues from the business are split as follows: Google Owned Sites- Businesses which Google has purchased, such as Youtube, generated $3.65bn, up 3%. Revenues From Google Network Non Domestic- All non-US revenues were at $2.91bn up 1%. UK generated $715m, down 1%. More concerning is that PPC revenues are down by 15% mirroring the trend throughout the industry. Google employed 19,786 full-time employees as of June 30, 2009, down from 20,164 full-time employees as of March 31, 2009 Online Ad PPC Spending Stabilises : Bing Showing Improvementby Andrew Redfern @ 14th July 2009 9:37 am Online Trends A new report released suggests that although online ad spends may have decreased over the past 18 months, the green shoots of recovery are becoming more and more promising. Specifically the recorded ROI, return on investment, for a surveyed group of large American advertiser has shown an increase in ROI of 12% up to 129% in the past quarter. Based on 81 billion impressions the research shows real positives for the future of the online advertising industry. Online advertising was hit hardest throughout 2008 with a 23% drop, this gap has now been reduced to 21%. The second quarter of 2009 is down only 3% against the previous year demonstrating a stabilisation of the industry spend, which many speculate is the precursor to a return to growth in the industry. It appears that the group hit the hardest by the “credit crunch” are the SME advertisers. Advertisers spending less than $50k pm spending is down 41% from Q2 2008 to Q2 2009. It is thought that this decrease spend overall has lead to a natural increase in ROI as advertisers concentrate far more on the efficiency of their campaign in lieu of the larger budgets available in 2006-2007. By far the largest gainers are Bing and yahoo, who unlike Google are actually taking a larger percentage of online spend than in Q2 2008 . Bing are up 0.1% and Yahoo 0.9% from the previous year, while Google have slipped back 1%. If you are interested in learning how Internet Marketing can work for your website and want more information then contact Hit Search, Search Engine Optimisation and Pay Per Click experts, on 0845 643 9289. Internet Marketing & Search Engine Optimisation(SEO)by Andrew Redfern @ 26th June 2009 2:07 pm Online Trends Many comapnies that trade on the internet, believe internet marketing and search engine optimisation (SEO) to be the exact same thing. This is a very false asumption as they can both be used as very different tools to help market your business. Internet marketing can acually include an element of SEO but to name them as the same thing is way off the mark. When you think about internet marketing, you need to break down exactly what you expect to get from this service. Internet marketing is as simple as it sounds, marketing your website across the internet. This can be done in a wide variety of ways, such as, paid adverts, press releases, article submissions and social bookmarks. All are designed to help increase the awareness of your business across the internet. SEO is the process of optimising a website so that it performs aswell as possible in the major search engines, google, yahoo and bing. There is a variety of ways in which to do this, some of this may involve some aspects of above. Such as link building using social bookmarking to help increase the overall visibility of your website to the search engines. The main way in which its completed, is on page SEO techniques, such as content writing and meta tag creation. There are some SEO companies that brand themselves as internet marketing however do nothing other than solid onsite seo techniques. On the flipside there are also companies that brand themselves as SEO and perform only, offsite internet marketing techniques. When you consider that PricewaterhouseCoopers (PwC) predict, online advertising in the UK will account for 36% of all advertising in 2013. It is important to consider an internet marketing company that will provide both internet marketing and search engine optimisation.
If you are interested in Online Marketing for your business and want more information then contact Hit Search, Search Engine Optimisation and Pay Per Click experts, on 0845 643 9289. African Safari Club Tour Operator - Supports Kenyan Communitiesby Andrew Redfern @ 26th June 2009 11:03 am Online Trends
African Safari Club, the Kent based tour and cruise operator has been praised by charity organisations working to improve education and health in the rural Kenyan communities. “MEAK receives tremendous support from African Safari Club, who regularly carries everything from a needle to a heart and lung machine on their weekly flights and… also offers free flights for the MEAK medical teams. Without the support of African Safari Club, MEAK’s works would be seriously curtailed.” African Safari Club was awarded the first ever M.E.A.K certification in recognition of the money and resources donated to the charity and their support has not stopped there. Brave staff member Alex Campbell climbed to the 19,000ft summit of Mount Kilimanjaro to raise funds and increase awareness for the Kenyan children’s charity The Samson Chivatsi African Children’s Appeal. Staff and customers donated incredibly generously through the African Safari Club website and Just Giving. The SCA was founded in 1998 by couple Maureen and Ian McIntyre. Following a holiday in Kenya the couple were motivated to improve the educational and health opportunities for Kenyan children. Establishing a school in Utange, near Mozambique, the couple provide education and vaccinations to the local children and were commended by the Kenyan vaccination officer for having healthiest children they had seen. African Safari club have been supporting M.E.A.K and SCA since 2005, the business has over 40 years experience in providing: African Safaris, Kenya Holidays and Nile Cruises. MEDIA CONTACT: Daniel Sykes, Director of Sales, Marketing & Business Development African Safari Club, Northside House, Tweedy Road, Bromley, Kent, BR1 3WA 0845 345 0014 Website: http://www.africansafariclub.com/ Google List Top 10 Most Wanted Malware Sitesby Andrew Redfern @ 23rd June 2009 11:51 am Online Trends Google have listed what they consider the top 10 worst offending Mal-ware sites on the Internet. Using their google online security blog Google have identified the 10 worst sites:
Google regularly scan for potentially dangerous sites, 4000 sites in total were identified as supplying malware 30% of which using a .cn TLD many with variances of google trading names in order to trick the user. As ever it is essential that Internet users protect themselves with up to date virus and online protection software. Hayfever Time! Your Not Alone - Google Searches For Hayfever Rocketby Andrew Redfern @ 16th June 2009 10:28 am Online Trends June is typically the time for summer holidays, cold drinks and the all England Tennis Championships at Wimbledon; but its searches for the dreaded Hayfever started to rocket this month. The graph below shows the quantity of Hayfever searches that have occurred on the Google search engine throughout May and June 2009; and there are two noticeable spikes on the 1st June and 14th of June.
The top terms that people are searching at this time are 1) hayfever symptoms Would you like to know more about Internet trends and how your business can benefit from this knowledge? If so, contact Hit Search, Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Other Related Stories That May Be Of Interest:
|
 Hit Search RSS Feed
|
||||
|