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Hottest online search trends for today9th May 2008 11:58 am Online Trends Eddy Arnold died Thursday at the age of 89. He was an American country music singer who was second to George Jones in the number of individual hits on the country charts. He took country music uptown and sold more than 85 million recordings over seven decades. Google has today released its hottest searches. The Google trends daily hot list is based on Google user searches and are listed below. Search Engine Hot Search Terms Would you like to know more about Digital Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Top European search engine properties released7th May 2008 10:03 am Online Trends comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its ranking of the top search properties in Europe based on data from its comScore qSearch 2.0 service, which showed that Google Sites holds the leading position with more than 19 billion searches conducted in March, representing 79 percent of the European search market. “With nearly 80 percent of all searches conducted in March, Google is far and away the leading search property in Europe,” said Jack Flanagan, executive vice president of comScore. “However, we are seeing key local players show leadership in Eastern Europe where English is spoken less than in Western markets. With Russia’s online population now the fastest growing in Europe, it is likely that some of these local search engines will continue to gain traction and market share.” Eastern European Search Players Factor Prominently into Ranking Google’s top position was followed by eBay, which accounted for 3.1 percent of European searches. Russian search portal Yandex ranked third with 2.2 percent search market share, slightly ahead of Yahoo! Sites at 2.0 percent and Microsoft Sites at 1.9 percent. Two Polish properties, Nasza-Klasa.pl and QXL Ricardo also proved popular, with 1.3 percent and 1.2 percent shares, respectively. Another Russian property, Rambler Media, grabbed the tenth position with a 0.5-percent share. Top 10 European Search Properties 1) Google Sites In March, 221.2 million Europeans conducted 24.6 billion searches, averaging 111 searches per searcher. Searchers in Finland exhibited the heaviest search activity with 143 searchers per searcher, followed by Portugal (128 searches per searcher) and the U.K. (124 searches per searcher). Interestingly, Finland and Russia - two countries that share a border - showed the widest disparity in search intensity, with Russia, where Yandex led the search market, ranking at the bottom of the list with 78 searches per searcher, while Finland, a Google led search market, ranked at the top. European Search Overview- Country by Country Breakdown Country Unique Searchers Searches (MM) Searches Per Would you like to know more about Digital Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. The Internet’s most popular keyword searches6th May 2008 2:44 pm Online Trends Google has today released its hottest searches. The Google trends daily hot list is based on Google user searches and are listed below. Stephen Colbert tops the list today are he was named as the “Webby Person of the Year.”; Colbert became famous as the “Greatest Living American” thanks to his supporters who “Google-bombed” him to the top of the search engine rankings. Proving the power of communities in search engines. Other hot searches are for both Scarlett Johansson & Ryan Reynolds as them announced their engagement. Search Engine Hot Search Terms Would you like to know more about Digital Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. The 2008 Webby Awards6th May 2008 11:58 am Online Trends There are 70 awards in this year’s Webbys with many categories having both an overall winner and a people’s choice award. A full list of the winners can be found here : For example for the Social Networking Award Flock, the dedicated Social Networking browser, won the overall prize but Facebook beat off the likes of Bebo & Ning to take the people’s choice. It’s a long, long list to trawl through but it always makes good reading. Most popular keyword searches for today3rd May 2008 2:56 pm Online Trends Google has today released its hottest searches. The Google trends daily hot list is based on Google user searches and are listed below. Today hottest search was about how YouTube’s website was down for a period of time; testimony to its popularity. Search Engine Hot Search Terms Would you like to know more about Digital Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. comScore reports online media usage to their offline behavior30th April 2008 10:29 pm Online Trends comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today announced several enhancements to its comScore Plan Metrix service which improve its timeliness and audience segmentation capabilities. comScore Plan Metrix is used by advertising agencies, marketers, and publishers to link consumers’ offline behavior and attitudes with their online activity. This allows advertisers to use the Internet to accurately target consumer segments that are defined on the basis of offline characteristics. The specific enhancements to the service include: ** Monthly Data Release — new rolling 12-month reports are available on a monthly basis instead of semi-annually. “comScore Plan Metrix is a vital online media planning tool already used by more than 200 of the largest advertisers and marketers,” said Jack Flanagan, comScore executive vice president. “We’ve responded to our clients’ needs by creating an even more timely, relevant, and powerful audience targeting tool than we offered previously.” The new behavioral segmentation capabilities in comScore Plan Metrix provide an added dimension to marketing analysis and include such segments as searching intensity. Heavy searchers, defined as the top 20 percent of searchers by search volume, are a particularly attractive target segment for marketers because they represent a way to identify and reach consumers who are in an active buying process. To illustrate how a marketer might use an analysis of this nature, comScore examined the online behavior of heavy searchers who also own a high- definition (HD) TV. This segment represents potentially fertile ground for marketers offering complementary products and services, such as Blu-Ray DVD players or HD cable service. Interestingly, this segment of individuals was at least 4 times more likely than average to visit several financial news/information sites, with four of them — Bloomberg.com (index of 577), Hoovers.com (index of 520), Reed Business Information (index of 441), and TheStreet.com (index of 416) — represented within the top ten. Top Ad Focus Entities Visited by High-Def TV Owners that are Heavy Searchers 1) BLOOMBERG.COM 577 * Composition Index = % of Segment Visitor /% of Visitors for total Internet x 100; Index of 100 represents parity “A retailer that sells Blu-Ray DVD players would almost certainly benefit from buying display ads on these, and possibly other, financial news sites,” added Mr. Flanagan. “And, even without direct click-thrus resulting from these ads, past research conducted by comScore within the consumer electronics category suggests that the brand-building effect of comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world. Would you like to know more about Digital Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Clay Aiken, Ashlee Simpson and Kim Kardashian top Internet searches30th April 2008 10:02 am Online Trends Lycos today announced the following information from The Lycos 50, the 50 most popular Internet search engine results for this week. Hightlights include - Ashlee Simpson pregnancy rumours dominate the searches this week on Lycos; closely followed by internet searches for Kim Kardashian’s new comedy movie. Sources told entertainment magazione E! News that the spoof movie in the same vein as Scary Movie. Emma Watson comes in at search number seventeen on this week’s Lycos 50 list after the star turned 18 and scored a new movie roll. Watson celebrated her 18th birthday on April 15, giving her complete reign over the $20 million she has earned throughout all five of the Harry Potter films. Most popular Internet searches Would you like to know more about Digital Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. 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