by Andrew Redfern @ 26th November 2008 7:55 pm Online Video

In a milestone for consumer media use, 11% of adults ages 18 to 34 now watch TV online at least once a week, according to the latest findings by MultiMedia Mentor(R) (MMM) from Knowledge Networks. These young adults spend 80% more time online than the general 18-to-34 population, and 16% more time (about 1.25 hours per day) with media generally; they are also much more likely to belong to and use social networks.

MultiMedia Mentor(R) is the leading resource for targeting consumers more efficiently with media. Through year-round MMM surveys, Knowledge Networks collects the most authoritative information available about consumers’ time spent with eight key media; through exclusive software, it allows clients to analyze the media habits of product users and other target groups, finding sometimes unexpected ways to allocate cross-media advertising to reach those consumers at a cost savings.

The 18-to-34 leading-edge media group — defined by their weekly viewing of TV programs online — has grown from 10% in the Fall 2007 MultiMedia Mentor(R) report to 12% in Spring 2008 (11% is the weighted average across the two waves). Among these young adults:

– Daily time spent with the Internet and TV is about equal — roughly 3.5 hours for each

– Almost half (46%) belong to one or more social networks — indexing at 177 versus the general 18-to-34 population — and this activity consumes 19% of their online time, versus 12% for the general 18-to-34 population

– Instant messaging accounts for 16% of the TV-online group’s Internet time (compared to 12% for all 18-to-34s)

– Email was the most used of five specific online activities at 19%, the same proportion of time spent as the general 18-to-34 group

“Weekly viewing of TV programming online is emerging as a marker for leading-edge media use among this crucial 18-to-34 group,” said Bob DeFelice, Vice President for Client Service at Knowledge Networks.

“For the most part, the TV-online viewers are not trading one medium for another; they are just adding a big helping of Internet time. As more and more of the 18-to-34 population moves in this direction, understanding this group’s media preferences and habits will grow in importance to marketers.

And we know that a ‘platform-agnostic’ approach — one in which content is accessible many places, at the user’s demand — will be an essential ingredient of reaching young adults.”

Knowledge Networks specializes in solving complex, high-impact problems, providing extraordinary quality and service to leaders in business, government and academia. We work closely with clients to create healthy consumer-brand connections, effective marketing and advertising, sound public policies, and accurate social science research.

We have established respected practices in media, marketing, advertising, and government & academic studies. KN excels in study design, analytics, and custom panel creation; we deliver affordable, statistically valid online research through KnowledgePanel(R)– the only available probability selected, nationally representative Internet panel.

Would you like to know about Internet Marketing? If so, contact Hit Search, Search Engine Optimisation and Pay Per Click & Social Space Marketing specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.

Netflix Starts Xbox 360 TV and Movie Streaming

by Andrew Redfern @ 19th November 2008 3:09 pm Online Video

Netflix (Nasdaq: NFLX) today announced that its members can have thousands of movies and TV episodes instantly streamed to the TV via the Xbox 360 video game and entertainment system when the New Xbox Experience premieres nationwide tomorrow.

Adding to a growing number of Netflix-ready devices, the Xbox 360 is the only game and entertainment console that lets users instantly watch movies and TV episodes streamed from Netflix to the TV.

There is no additional monthly fee for Netflix members who are also Xbox LIVE Gold members.

Netflix members simply add movies and TV episodes from a growing library of more than 12,000 choices to their instant Queues at the Netflix Web site. Those choices are automatically displayed on the TV screen via the Xbox 360 and, once selected, will begin playing in as little as 30 seconds.

“This is an important and exciting moment for Netflix and Xbox,” said Netflix Chief Marketing Officer Leslie Kilgore. “We believe the New Xbox Experience — with thousands of choices available to be streamed instantly from Netflix as one of its key enhancements — offers consumers a great at-home entertainment option and provides terrific value as a holiday gift idea.”

Netflix also said it is taking the first step in instantly streaming movies and TV episodes in high definition with the introduction of approximately 300 HD choices that will play with standard definition audio via the Xbox 360. The company said it intends to increase the number of HD choices available and will eventually add multi-channel audio. Classic, adventure, musical, foreign and comedy movies now available to watch instantly in high definition include “La Vie en Rose,” “Flawless” and “Heroes.”

All Netflix members can rent from over 100,000 titles on DVD. They can instantly watch movies and TV episodes from a growing library of choices on their PCs and Intel-based Macintosh computers, as well as on their TVs via one of the Internet connected Netflix ready devices sold by Netflix partners.

Would you like to know what people search for on the Internet? If so, contact Hit Search, Search Engine Optimisation in Liverpool and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.

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Mozilla Looks to Enrich Online Video

by Andrew Redfern @ 19th November 2008 2:52 pm Online Video

Youku, the leading Chinese Internet video website, today announced it has become the sole online video provider embedded in the China Edition of Mozilla Firefox, a highly popular web browser with a 20% worldwide market share.

This is the first time Mozilla will cooperate with a Chinese Internet video website to provide Internet users with a smooth interface between the browser and video content.

Through Live Margins, a new feature developed for the Firefox China Edition (available at g-fox.cn), users can discover relevant video clips in a sidebar area of the browser by simply highlighting and dragging a chunk of text in web pages. Video results returned by Live Margins will be provided through Youku’s application programming interface (API).

Any Youku videos can be added to a video playlist for time-shifted consumption or for quick and easy bookmarking, and Live Margins allows users to view Youku videos in a sidebar area while they continue to browse.

“Youku is delighted with the opportunity to work directly with an international partner of the caliber of Mozilla, and we believe that together we can help deliver an even better video experience for Firefox users,” said Victor Koo, founder and CEO of Youku.

“Firefox China Edition is built specifically for the vast number of China internet users who, compared with users in the rest of the world, have a markedly different set of expectations, preferences, and behavioral patterns. The China Edition provides quick access to frequently used browser and desktop functions, one touch convenience to change display fonts and sizes, as well as the innovative Live Margin design that literally gives users more browsing space so that they can find relevant information more quickly, create, communicate, and multitask more effectively and efficiently,” said Li Gong, Chairman and CEO of Mozilla Online Ltd., the Beijing-based subsidiary of Mozilla Corporation.

“We are very pleased to have worked with our technology partner Linkool International, and content partners such as Youku, Baidu, and Sina Music, to bring this product to life,” said Mozilla’s Mr. Gong, “Youku’s rich, high-performance, and easy-to-use APIs, together with an extensive video database, allow Firefox to quickly deliver highly relevant video content to users.”

“Youku has invested significant resources to create a variety of user experiences for Chinese Internet video viewers,” said Youku’s Mr. Koo. “With Youku’s iPhone web app and mobile applications made for Chinese 3G mobile phones on the TD-SCDMA network, users can watch more than 161 million videos on Youku anytime and anywhere they want.”

Would you like to know what people search for on the Internet? If so, contact Hit Search, Search Engine Optimisation in Liverpool and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.

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American Election - Wal-Mart Launches Obama & McCain Videos

by Andrew Redfern @ 22nd October 2008 6:40 pm Online Video

American retail giant Wal-Mart (NYSE: WMT) today launched its video-based voter guide on both Sen. Barack Obama and Sen. John McCain; allowing the candiates to share their views with Wal-Mart customers both online and offline.

Both Obama and McCain will present small clips on their views to he 136 million Wal-Mart customers who shop its stores weekly!

“We know that, like most Americans, our customers and associates are concerned with a number of important issues, including health care and the environment, with the economy at the top of the list,” said Leslie Dach, Wal-Mart’s executive vice president of corporate affairs and government relations. “As so many pollsters have pointed out, the ‘Wal-Mart Mom’ is at
the center of the election and we’re pleased to offer Sen. Obama and Sen. McCain the opportunity to speak directly to her through these videos.”

The videos will be accessible through http://www.walmart.com, one of largest e-commerce sites in the nation; http://www.samsclub.com, a leading online membership e-commerce site; and, http://www.walmartstores.com, the company’s corporate Web site. Collectively these sites average tens of millions of visitors each week.

The videos also will appear on a Web site
for the exclusive use of the company’s 1.4 million associates in the United States. The Web sites will provide information about other presidential candidates, as well.

“We thank Sen. McCain and Sen. Obama for sharing their views on these key issues with our customers, club members and associates so they can make an informed decision and have their voices heard on Election Day,” said Mr. Dach.

Would you like to know what people search for on the Internet? If so, contact Hit Search, Search Engine Optimisation in Liverpool and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.

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