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Can’t make it to Cannes? YouTube is the next best thing9th May 2008 9:30 am Online Video Admittedly it’s a distant second to actually going to Cannes but YouTube are teaming up with National Film Board of Canada’s Online Film Competition to bring net users access to snippets and short films from The Cannes film festival. Additional to this access is the fact that users will actually be able to participate in the festival and vote for the winners of one of the fringe awards. “The Short Film Corner at Cannes is one of the world’s premier destinations for shorts. But you don’t need to make the trip to France to see the best of what the festival has to offer, thanks to the National Film Board of Canada’s Online Film Competition Cannes 2008. In its fourth year, the contest features ten shorts, selected from among 650 films from over 40 countries. Representing an eclectic mix of languages and genres, the finalists are all available for viewing on the NFB’s YouTube channel. The prize? In addition to bragging rights, the director of the winning short film will receive a professional DV camera and a portable computer with post-production software. Ready for the best part? You determine the winner. That’s right — the winning film will be chosen by audience voting, based on the one-to-five-star rating scale you know and love.” It’s another example of how online video can be used to allow events to become truly global. Read the full post here : Cannes Film Festival on YouTub Would you like to know more about online video? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. 10 Billion videos eyeballed online in America last month17th April 2008 9:13 am Online Video comScore (Nasdaq: SCOR), a leader in measuring the digital world, today released February 2008 data from the comScore Video Metrix service, indicating that U.S. Internet users viewed more than 10 billion online videos during the month, representing a 3-percent gain versus January (despite February being two days shorter) and a 66-percent gain versus February 2007. In February, Google Sites once again ranked as the top U.S. video property with nearly 3.6 billion videos viewed (35.4 percent share of all videos), gaining 1.1 share points versus the previous month. YouTube.com accounted for 96 percent of all videos viewed at Google Sites. Fox Interactive Media ranked second with 586 million videos (5.8 percent), followed by Yahoo! Sites with 293 million (2.9 percent) and Microsoft Sites with 293 million (2.9 percent). Top U.S. Online Video Properties by Videos Viewed - February 2008 1) Google Sites 3,567,202 Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video. Nearly 135 million U.S. Internet users spent an average of 204 minutes per person viewing online video in February. Google Sites also attracted the most viewers (81.8 million), where they spent an average of 109 minutes per person watching video in February. Fox Interactive attracted the second most viewers (55.7 million), followed by Yahoo! Sites (37.1 million) and Top U.S. Online Video Properties by Unique Viewers - February 2008 1) Google Sites 81,791 * Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video. Other notable findings from February 2008 include: * 72.8 percent of the total U.S. Internet audience viewed online video. Does your company have access to video content? would you want to make monet from it? then contact Hit Search and see how we can help your business grow. Remember, its a big world out there, make sure you become visible. Seesmic acquires Twhirl4th April 2008 8:28 am Online Video Today Seesmic, an enabler of video conversations, announced that it has acquired Twhirl, the number one Twitter client. Twhirl, which has been downloaded 100,00 times, has quickly become the most popular way to connect with Twitter, Pownce and Jaiku, representing more than 7% of all Tweets posted daily. With this acquisition, users of Seesmic, Twhirl and Twitter soon will be able to start video conversations straight from their desktops, without going to a browser. The leading desktop client for the Twitter microblogging service, Twhirl offers many of the features available on Twitter’s website such as conversation replies and direct messages. “With Seesmic support in Twhirl, people will be able to join the video conversation constantly and easily straight from their desktops,” said Loic Le Meur, Founder and CEO of Seesmic. “Our acquisition of Twhirl is a part of our overall effort to make video conversations easy and accessible anywhere.” Marco Kaiser, Creator of Twhirl added: “Seesmic has built one of the most loyal and enthusiastic communities anywhere on the Web, they really understand what makes community work. This acquisition is great news for the Twhirl community, as they will soon have the ability to also participate in video conversations and enrich their Twitter experience even more.” In line with Seesmic’s ethos “For the Community; By the Community”, integration of Twhirl with Seesmic will be done in collaboration with the Twhirl community; with Seesmic becoming an option within the Twhirl application. Marco will become a full-time member of the Seesmic team and will continue to innovate and add features to Twhirl. The service will remain completely free. The acquisition is effective immediately. Other terms of the acquisition are not being disclosed. New video ad pricing model based on user engagement.21st February 2008 10:50 am Online Video VideoEgg Inc a leading online video advertising network has revealed a new pricing model based on user intereaction instead of mere page impressions. The company specialises in targetted video advertising on social networking sites and made a press release yesterday : To date, advertisers buy online inventory based on impression, spending a set amount per thousand delivered views, what’s known as CPM. While CPM provides reach and potential, it lacks accountability and forces a high level of risk onto advertisers to determine ad effectiveness. AdFrames allows advertisers to negotiate a price for engagement, a more valuable indicator of consumer interest, and an approach that will help reframe the focus of the industry from quantity to quality. “Advertisers need to move beyond the metrics of eyeballs and evolve from ‘how many’ to ‘how good,’” said Troy Young, CMO of VideoEgg, the company that pioneered the video ad overlay. “AdFrames leverages our keen understanding of how to drive engagement with innovative ad units and takes risk away from the advertiser. It offers advertisers a predictable approach to distributing highly targeted video and rich media content.” Microsoft will be one of the first companies to use AdFrames and to benefit from VideoEgg’s accountable brand advertising model. The company plans to use AdFrames to distribute video content promoting Microsoft Office. The product is a natural fit for the marketing program, offering a systematic solution to push out Microsoft’s long-form, entertaining brand content featuring comedian Amy Sedaris. The ads will run across the Eggnetwork which includes hundreds of social sites and applications. “VideoEgg’s AdFrames approach allows us to deliver high-impact video messaging to an engaged audience, helping us to reach our media objectives, effectively and efficiently,” said Jamie Conner, Media Manager with Microsoft. The AdFrames solution distributes video or rich media through an innovative, expandable ad unit that can be dynamically formatted to fit any size on a page, widget or online game. This flexibility will enable publishers to better integrate the ad message into their environment. Importantly, Adframes will align incentives across the delivery network by compensating publishers on user engagement. Engagement doesn’t begin until a user rolls over the ad, and the AdFrame Invitation has expanded into an overlay. AdFrames includes a countdown during the roll-over to ensure the user is not engaging with the ad inadvertently. Get ready for the 2nd annual Sketchies awards18th February 2008 5:43 pm Online Video YouTube have posted on their official blog announcing a collaboration with Toyota to give a prize to the makers of the best comedy short. The car giant is sponsoring the Sketchies award and are offering $35,000 for “an original comedy short that incorporates a musical instrument and a road trip”. Check out the Sketchies channel. BBC3’s new multi-media website opens it’s doors14th February 2008 12:46 pm Online Video As noted previously the BBC get a massive amount of hits to their websites so their online content is pretty important. This week they’ve launched the new BBC Three website, a key part of the new “multiplatform vision” for the channel. Viewers will see the new world that their Vision team has created for the on-air presence too, complete with their complete programme line-up. According to the announcement on the BBC’s internet blog “The website has been designed, developed and editorially shaped by BBC in-house teams and the starting point was to enable BBC Three’s audience to easily find out what’s on, what they shouldn’t miss, and what they can watch here and now, whether live or on demand. Even though we know that BBC Three’s audience is highly technically literate, we’re trying to focus on getting the basics in place. This means making sure that audiences can find and access the content they are looking for and hopefully also come across something they didn’t realise they’d enjoy.” The flash TV listings [on the front page] should develop into a truly useful functional tool to help people navigate to the information they need. We want to develop this to become more personalised, and it is the start of our strategy in visualising data in more useful and attractive ways.” Blinkx partners again as index grows1st October 2007 8:07 am Online Video blinkx today announced a partnership with celebTV.com, the first-ever real-time entertainment video news channel created for, and istributed exclusively on, digital platforms. Under the terms of the agreement, blinkx will transcribe and index video content from CelebTV.com, making it easy for users to find and watch at www.blinkx.com. CelebTV.com covers entertainment coverage, including headlines and the hottest celebrity news, is updated throughout the day. Since its launch in February, CelebTV.com has broken several entertainment news stories and achieved citations by major entertainment news sources around the world. “Hollywood- and celebrity-oriented searches are among the most popular at blinkx.com,” said Suranga Chandratillake, founder and CEO, blinkx. “We are delighted to add CelebTV.com’s first-class content to our index. Their videos are optimized for the new media environment, delivering top quality entertainment reports on demand and in easy-to-consume formats.” “We’re pleased to be working with blinkx to make CelebTV.com’s content available to audiences around the world. blinkx’s technology enables users to search video much more easily, whether it’s for breaking news, the top entertainment stories of the day, or the latest video of their favorite stars in the Hollywood scene. blinkx delivers the most tailored, accurate results on the Web,” said Dana Golden, general manager, CelebTV.com. As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 200 partners and 14 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches. Subscribe To Our RSS Feed! 
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