|
|
Basic PPC Google Adwords Definitions: Quality Score31st March 2008 6:13 pm PPC Basics Google Adwords has a number different abbreviations associated with its sponsored listings systems; two of the most important factors associated with the performance of your campaign are its Cost-per-click (CPC) and Clickthrough Rate (CTR). Google describes these two on its website as - Cost-per-click (CPC): Under its cost-per-click (CPC) pricing model, AdWords charges your account for each click your adverts receives. You won’t incur any costs if your ad is displayed for a search query and users don’t click it. Clickthrough Rate (CTR): Your clickthrough rate (CTR) is a metric that helps show how your ads are performing. The more relevant your ads are, the more often users will click on them, resulting in a higher CTR. The system calculates your CTR as follows: Number of ad clicks/number of impressions x 100. The quality of the Google sponsored listings are automatically determined by over one hundred different factors they include factors that Google likes to keep secret; but the diagram below shows the main aspects of go into making a keywords quality.
Would you like to know more about Sponsored listings on Google, Yahoo or MSN? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Basic PPC: Google Adwords Matching Tutorial28th March 2008 5:29 pm PPC Basics Following on from our set of beginners tutorials to PPC; we move onto Keyword Matching on Google Adwords. There are three different forms of keyword matching that are used in Google Adwords; which allows a user to aggressive target a large volume of keywords within a industry sector or to only show an advert when a particular advert is searched for. Google’s three matching types The matching types can be illustrated with the diagram below
Below is a explaination about each area taken from the Google Adwords website Broad Match - This is the default option. If your ad group contained the keyword tennis shoes, your ad would be eligible to appear when a user’s search query contained tennis and shoes, in any order, and possibly along with other terms. Your ads could also show for singular/plural forms, synonyms, and other relevant variations. For example, you ad might show on tennis shoe or tennis sneakers. Phrase Match - If you enter your keyword in quotation marks, as in “tennis shoes,” your ad would be eligible to appear when a user searches on the phrase tennis shoes, in this order, and possibly with other terms before or after the phrase. For example, your ad could appear for the query red tennis shoes but not for shoes for tennis, tennis shoe, or tennis sneakers. Phrase match is more targeted than broad match, but more flexible than exact match. A phrase match looks like ” ” Exact Match - If you surround your keywords in brackets - such as [tennis shoes] - your ad would be eligible to appear when a user searches for the specific phrase tennis shoes, in this order, and without any other terms in the query. For example, your ad wouldn’t show for the query red tennis shoes or tennis shoe. Exact match is the most targeted option. Although you won’t receive as many impressions with exact match, you’ll likely enjoy the most targeted clicks - users searching for your exact keyword typically want precisely what your business has to offer. Exact match looks like so [ ] If you are having trouble with your PPC campaign or would like some extra PPC resource then call Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Subscribe To Our RSS Feed! 
|
Contact Hit Search 0845 643 9289 Please fill out the form below to be contacted by one of our Online Marketing Specialists. 
|
Hit Search Company Address: Hit Search Limited, Liverpool Innovation Park, Liverpool Digital, Baird House, Liverpool, Merseyside, L7 9NG, Telephone Number: 0845 643 9289 Advertising Contact 0845 643 9289 |
