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5 Killer Questions To Frighten Your SEO Companyby Andrew Redfern @ 12th January 2010 11:52 am Search Engine Optimisation Its been reported today that Online marketing agency Latitude Group (Now Latitude Digital) has gone in goes into administration. Strangely its Chief Executive, Alex Hoye reported to How-Do that there were no redundancies, as management “took the total assets out of administration.” This confusion does noting for customer looking for Search Engine Marketing services. When you have that all important face to face meeting with your potential new supplier of SEO services, here are 5 questions you need to ask before you put pen to paper and sign the deal. (1) How have you established your monthly cost? (2) What is your account management structure? There is nothing worse than having a faceless contact at the end of a phone. You should establish a good working relationship as the account manager can have a dramatic effect on your online sales. (3) How many accounts does each account manager deal with? If you are one of 30 or 40 accounts allocated to your account manager as with some organisations, then you can quickly establish that with an average of a 40 hrs working week you may only receive around 1 hrs work per week…. a recipe for failure. (4) What is the reporting structure? Many companies offer an “online dashboard” approach to reports or send out endless reams of data with little or no explanation. You need to be 100% clear that you are receiving relevant information on a regular basis, delivered to you in a clear and concise manner. (5) Do they guarantee keyword placement on the search engines? There is not a professional SEO provide anywhere who will make this offer, why? Because it can’t be done. We can all point to past performance and indicate possible future success, but to guarantee a keyword placement on page 1 ……Be warned. Daily Mirror’s SEO Strategy Questionedby Andrew Redfern @ 23rd December 2009 11:41 am Search Engine Optimisation Interesting commentary today from Mirror’s associate editor in the Guardian in which Matt Kelly outlines why the online version of the red top is moving away from generating a much traffic from SEO as possible and concentrating back on quality journalism.
My take on this is that the Mirror are clearly re-focusing on quality journalism (were they not before?) which will deliver quality users who will provide a better quality of advertising. Having developed one of the biggest entertainment portals in early in my career this was a debate I was having in 2002. However its possible to do both - obtain high numbers of engaged users to your site using SEO - the important aspect in is the targeting. Your content strategy needs to be perfectly aligned to your sales strategy. Which leads us on to the next quote.
Strange statement this one for me - how does Matt expect by reducing the people visiting (in a marketplace were adverting spend is becoming increasingly scarce) the site will generate more income? And is 10% “normal” for display adverts on large volume sites? In my experience its quite low - but would be interesting to see how they compare against the Guardian who have always embraced its online channel. I found Matt’s article by searching in the natural search results - unfortunately it was on the Guardian’s website - Arr the irony! Your can read the full interview with Matt Kelly @ http://bit.ly/6A1lB3 5 Killer Questions To Frighten Your SEO Salesmanby Andrew Redfern @ 22nd December 2009 6:16 pm Search Engine Optimisation When you have that all important face to face meeting with your potential new supplier of SEO services, here are 5 questions you need to ask before you put pen to paper and sign the deal. (1) How have you established your monthly cost? (2) What is your account management structure? There is nothing worse than having a faceless contact at the end of a phone. You should establish a good working relationship as the account manager can have a dramatic effect on your online sales. (3) How many accounts does each account manager deal with? If you are one of 30 or 40 accounts allocated to your account manager as with some organisations, then you can quickly establish that with an average of a 40 hrs working week you may only receive around 1 hrs work per week…. a recipe for failure. (4) What is the reporting structure? Many companies offer an “online dashboard” approach to reports or send out endless reams of data with little or no explanation. You need to be 100% clear that you are receiving relevant information on a regular basis, delivered to you in a clear and concise manner. (5) Do they guarantee keyword placement on the search engines? There is not a professional SEO provide anywhere who will make this offer, why? Because it can’t be done. We can all point to past performance and indicate possible future success, but to guarantee a keyword placement on page 1 ……Be warned. If you are interested in SEO services for your company call our sales team for a no-obligation quote on 0845 643 9289. Online Lead Generation - Search Engine Optimisation(SEO) Still The Bestby Andrew Redfern @ 31st July 2009 4:18 pm Search Engine Optimisation Are you looking to increase lead generation or sales? Reports this week have suggested the the most popular way in which to increase your leads, is through search engine optimisation(seo). Does this come as a shock to you? Do you even understand what SEO is? If not then I suggest you read on. Research carried out by Clash Media, has found that over 3 quaters of companies in the UK are using search engine optimisation as their primary way of generating leads online. What they found to come a close second, was email marketing, which is a great way to reach a databse of users that you already have, therefore they have seen your products. Email marketing however is not a great way in which to create new customers. Linus Gregoriadis, research director at Econsultancy, commented “During the recession, there has been more focus on natural search and email marketing because these channels are often regarded as more cost-effective.” This is something that we were all aware of as the credit crunch starts to bite even harder than ever. Companies are always looking to increase the number of leads that they receive and clearly, search engine optimisation is their favourite way in which to do this. Paid search took a little dive from 2008 to 2009, but this could be down to companies wanting a more long term solution in online lead generation. Almost 55% of marketers that responded, admited that they expect to spend more of their budget on search engine optimisation, to help generate more leads. Would you like to know about how Online Lead Generation can help you make the most money for your website? If so, contact Hit Search on 0845 643 9289 Online Security Threat from Spread of Viral Internet Rumours (Emma Watson): Rise of Fake Virus Software Warnings Through SEOby Andrew Redfern @ 29th July 2009 10:40 am Search Engine Optimisation Online Security Threat from Spread of Viral Internet Rumours (Emma Watson): Rise of Fake Virus Software Warnings Through SEO Internet rumours are by no means a new phenomenon. Experienced users are more than used to fake rumours of celebrity deaths, births and show business news. What has been witnessed recently however is the harnessing of internet rumours for profit. Generally fake antivirus warnings which force users to buy software or spyware are all that awaits a user sucked into the scam. Harry Potter star Emma Watson, is one of the most recent focuses of such an internet scam. With the release of the new Harry Potter film Emma was a top searched query across the internet. In order to gain a volume of traffic these scams always target the most commonly used terms. Data on this is available from sources such as Bing’s X-Rank or Google Trends. “On July 24, 2009, Watson was en route to her mansion in Oxfordshire….. Resuscitation efforts continued en route to the Oxfordshire’s Medical Center.. She was pronounced dead at 2:10 p.m. (GMT).” Once the keyword target has been decided upon the scammers create pages containing shocking fake stories on third party sites. Using SEO techniques, the stories rank well in search engines for the term “Emma Watson” and the traffic begins. Once the flow of visitors has started is difficult to stop as users socially bookmark the stories and the story appears to gain authority simply by the number of users circulating and recommending it. Unknown to the user however, is that the third-party site will contain malicious JavaScript which will infect each and every machine which download the web page. This could be in the form of spyware to log the personal details of the user, or the growing numbers of rogue virus warnings which scare users into believing their machines are infected. Users will subsequently have to pay the scammer themselves to have the virus “cleaned” by using a specific piece of software created by the scammer. SEO Friendly Websites - They are Needed for Search Engine Optimisationby Andrew Redfern @ 24th July 2009 5:23 pm Search Engine Optimisation We often get asked the question, does my website design have any effect over my search engine optimisation. The short answer to that is yes! The way in which your website is designed, has a direct affect on how Google chooses to see your site. If your site includes a lot of flash, then this can even have a negative effect on your rankings. To an extent you have to treat Google exactly as you would treat a user on your site. If its slow in loading or you can’t find things easy, a user won’t particularly like the website, the same can be said for Google. If your site has too many images, then no one will particularly know what your site is mean to be about.The best way for layout is minimal images and plenty of text, all your navigation certainly has to be text. Flash files, although can be read by Google, are extremly difficult to perform SEO with. As the code Google has to read through, can be really heavy. This tends to bore Google a little bit and they then tend to move on and more than likely leave some of your website content. If your content is not being read then the chances are your rankings will suffer as a result. The last thing to mention, is the way in which the Google bot reads a website. i.e. What it sees first, if you have to use flash, then its better to have the text first, in order to get the most from the site. The website will be crawled just like a user, from top to bottom so ensure that not just your text, but your navigation is also top to avoid some of your most important pages being missed by Google. Consider SEO For Yourself With New Search Engine - New SEO Techniquesby Andrew Redfern @ 22nd July 2009 2:37 pm Search Engine Optimisation Have you always wondered where your registered across the internet? The new search engine, Yasni has brought us technology to help you search for specific people where you are unlikely to get results from companies or brands that may have a similar name. Although this is not something that will be built to be a competitor to Google in anyway, we may see this search engine become a usefull tool in business for anyone who wishes to see how they are percieved on the internet. It can be very important for directors and business professionals to be seen in the correct tone. How can you act on information you see? Easily, if we can see what websites maybe harming your reputation in anyway, then we can then contact then site owner, or see if there is a way to remove this content. If this isn’t the case, then we can work on other websites to help increase results that are positive in its representation of yourself. This is not the only way in which people can hand reputations managed across the internet. It’s also possible ot have a bespoke brand management package tailored towards a person, a brand or an entire company. Its important to ensure that the word wide web has shows your company in a positive light. Consider reputation management not just as a small piece of the marketing puzzle, but the core of how marketing should be percieved. Its pointless having a company spoke about if everything being said is negative and will generate you absolutely no business at all. Would you like to know about how Reputation Management can help you make the most money for your website? If so, contact Hit Search on 0845 643 9289 Other Related Stories That May Be Of Interest:
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