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SES New York Day 2 Session Information

14th March 2008 4:51 pm SES

The second day of the conference is as starts early at 9:00am - 10:00am (1 hour) for Conference Welcome and Opening Keynote from Nick Carr, author of The Big Switch: Rewiring the World, from Edison to Google.

SES New York Logo

11:00am- 12:15pm (1 hr 15 min)
The first “Fundamentals Track” of the second day at SES New York starts with Introduction to Search Engine, Marketing Converting Visitors Into Buyers, Why Local Is Different, Ads in a Quality Score World and finally Domaining & Address Bar-Driven Traffic.

The lunch break for the second day will be at 1:30pm - 2:45pm (1 hr 15 min) and will be the Orion Panel: Universal Search.

The sessions begin again after lunch at 3:15pm - 4:30pm (1 hr 15 min) with a Sponsored Session from Medio on how Search Advertising Goes Mobile, Hitwise lead the second with Know about Your Competitors’ Paid and Organic Traffic, Google present the third with What’s new with Google Analytics and Website Optimizer?, Omniture follow with Optimising Search Marketing Campaigns and finally Microsoft with Tips for Delivering Great Results with Live Search.

The graveyard shift for the second day, 4:45pm - 6:00pm (1 hr 15 min), covers Search Engine Friendly Design, Landing Page Testing & Tunin, Local Search Marketing Tactics, Ad Copy & Landing Page Clinic and finally Earning Money From Contextual Ads

Interested in these sessions? and have not booked?; you can still sign up at SES New York.

SES New York Day 1 Session Information

13th March 2008 3:04 pm SES

If you are looking to go to Search Engine Strategies in New York in March from the 17-20 below if the what sessions you should be expecting.

9:30am - 10:45am (1 hr 15 min)
Track One is Search Around the World - Part 1: Asia/Pacific & Latin America. Track Two will be Redefining the Customer.
Track Three is Creating Compelling Ads while Track Four is a session on Organic Listings Forum and finally the Kelsey Group Local Track Local Search: Are Partnerships the Key to Success?

11:15am - 12:30pm (1 hr 15 min)
The second session of the day at SES New York over - The Human Equation: Giving Back Internet Style, How to Build Investment Interest in Your SEO/SEM,  Analytics: Data Into Action,  Igniting Viral Campaigns and Video Made the SMB Star.

2:00pm - 3:15pm (1 hr 15 min)
The third and final session of the day will foucus on Search Around the World - Part 2: The UK & Europe, Web Analytics: Measuring Success, Auditing Paid Listings and Click Fraud Issues,  Network Neutrality is for On-Line Marketers too! and finally Mobile Local Search: Finding the Way.

Orion Panel: Getting Vertical Search Right will follow at 3:45pm- 5:00pm (1 hr 15 min) and lastly at 5:00pm - 5:30pm (45 min) SES Awards 2008.

These session will provide excellent insight into the world of search; if you have not booked your place and are still interested then you can still sign up at SES New York.

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