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Buzznet buys music community Absolute Punk6th May 2008 2:09 pm Social Media Buzznet today announced the addition of Absolute Punk. Founded in 2000, Absolute Punk is the premier destination for alternative music, industry news, reviews, interviews and community, and has become the top source of information for “The addition of Absolute Punk to our site helps us to deliver on our promise of making Buzznet the go to destination for all different kinds of fans across all genres of music,” said Scott Boyd, General Manager. “Buzznet is committed to delivering the most robust, diverse and all-encompassing music experience online. Absolute Punk’s loyal community and high quality editorial and social news database will only help to make the Buzznet music experience that much better for the fans.” With an incredibly active community of more than 500,000 music fans, Absolute Punk provides one of the largest alternative music zines on the Web. Through forums, exclusive content and millions of community contributed posts, fans of alternative music ranging from punk, emo, hardcore and indie can discover new music and interact with other hard core fans of niche music genres. “We are very excited about Absolute Punk’s future as a part of the Buzznet family,” said Jason Tate, Founder, AbsolutePunk.net. “This partnership will allow us to maintain our own individuality and editorial voice that is unique to Absolute Punk while providing us with valuable resources to achieve goals and grow in ways we never imagined would be Buzznet recently announced the acquisition of famed indie music blogs Idolator and Stereogum, joining other Buzznet music offerings, including Vampire Freaks, the leading industrial music and gothic online community and FriendsOrEnemies, the favorite online destination for fans of top scene bands such as Fall Out Boy. Would you like to know more about Digital Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Kiwibox launches Kiwibox 2.03rd May 2008 2:40 pm Social Media Kiwibox (http://www.kiwibox.com), the first social networking destination and online magazine where teens produce, discover, and share content while connecting with friends, today launched the beta version of Kiwibox 2.0. The beta site is now available to more than 1.8 million current Kiwibox members, and will run concurrently with the existing Kiwibox.com as additional improvements are implemented. Kiwibox 2.0 beta includes expanded member profile pages, photo sharing, improved friend’s lists, exclusive video streams, and enhanced daily content. “We’re leveraging the capital investment we received from Magnitude Information Systems to continue building our reputation for providing today’s teens and young adults with personalized content that they enjoy, coupled with social networking functionality,” said Lin Dai, chief executive officer of Kiwibox. “We believe the new site will drive membership growth while increasing our member retention rates.” Today’s beta launch announcement marks the first stage in the planned re-launch of the Kiwibox.com website. Kiwibox plans to continue implementing additional functionality and services that will significantly improve its members’ experience. For more information, or to see the beta version of Kiwibox, visit http://beta.kiwibox.com . Kiwibox.com is the first social networking destination and online magazine where teens produce, discover, and share content. Kiwibox members are teens in the know who go to Kiwibox to enjoy personalized content and share their interests with peers. With more than 1.8 million registered members, Kiwibox provides one of the largest distribution and marketing channels to connect advertisers with the highly sought after teen audience, in a controlled and interactive environment. Would you like to know more about Yahoo & Google’s online advertising? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Playboy expands digital strategy to focus on social video30th April 2008 10:41 pm Social Media Playboy Enterprises, Inc. (PEI) (NYSE: PLA, PLAA) today announced a suite of digital partnerships introducing the Playboy Audience Network, which initially will include YouTube(TM), Break, Veoh, Howcast, and Metacafe. Additionally, Playboy entered into a deal with Mixercast, a social advertising and marketing solutions provider, to develop a suite of ad-supported content and contest widgets to bolster these efforts. Through the Audience Network, Playboy will create new levels of engagement for consumers through the distribution of the global brand’s lifestyle-video content and also will collaborate with its distribution partners to integrate current and new advertisers into the network. Building on recent successes such as E!’s top-rated TV show “The Girls Next Door,” the Playboy Audience Network will highlight Playboy’s free and ad-supported lifestyle programming and will include new original short-form Later this year, Playboy will unveil contests and user-generated content initiatives to fully leverage the platforms of its Playboy Audience Network partners. The Playboy Audience Network programming will be entirely non-nude. To kick off its relationship with YouTube, Playboy simultaneously announced the launch of a nationwide talent search on Winning submissions will celebrate the opportunity with a trip to the world-renowned Playboy Mansion in Los Angeles for a Playboy.com pictorial, participation in a catalog fashion shoot featuring Playboy’s latest apparel collections, and an audition with Holly to be Playboy magazine’s 55th Anniversary Playmate. This YouTube talent search is complementary to Playboy’s content channel on YouTube (http://www.youtube.com/playboy), which is the first to launch Playboy’s Audience Network channels. “As one of the most iconic entertainment-lifestyle brands in the world, Playboy is uniquely positioned to leverage video and social-media platforms to create compelling new ways and places for fans to interact with our brand while also generating innovative marketing opportunities for our advertising partners,” said Jeremy Westin, Executive Vice President, Business Development, Playboy Media Group. “With the Playboy Audience Network and initiatives like the YouTube talent search, we want to create more of the interactive engagement in our digital business that we’ve traditionally been able to provide in the high-touch world of our parties, events, location-based entertainment venues, and retail stores.” Would you like to know more about Digital Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Social Media Guru Seth Goldstein discusses Future of Social Media30th April 2008 9:21 am Social Media SocialMedia Advertising Network announced today that CEO Seth Goldstein will speak on the panel “What’s the Future of Social Media Startups?” on Wednesday April 30, 2008, at The Dealmaker Forum - Social Media. As the numbers of social media companies continue to increase and fight to maintain the top spot as the leader of all things web 2.0, Goldstein and other expert speakers will provide insight into navigating this ever changing landscape. While the opportunities are endless for social media, there are still many unanswered questions for the future of advertisers, brands and consumers using social networking sites. Social media companies must learn to leverage the space more effectively in order to rise above these obstacles while others simply tread water. In this session, attendees will learn the struggles, challenges and successes of the leaders in social media startups. They will learn best practices for today that can impact exit options and the future of a company. While IPOs are not yet a viable option, CEOs must learn how to decide whether to flip or grow their companies. Deals such as the potential Microsoft/Yahoo merger will affect the acquisitions landscape, and company leaders must know how to protect their investments. Moderated by Sam Angus, partner of Fenwick & West, Mr. Goldstein is joined by a panel of experts who aim to shed insight into how to build and maintain a successful startup. Attendees will hear from Jeff Clavier, managing partner of Softech VC, Storm Duncan, managing director and co-head technology M&A of Credit Suisse, and Jason Shellen, founder of The Secret Agency. About the Seth Goldstein Seth is the cofounder and CEO of SocialMedia.com. He is also an angel advisor to a number of Web services companies such as Aggregate Knowledge, Lijit and Downfly. He was the first investor in Web 2.0 pioneer del.icio.us (now part of Yahoo!). In 1995, he created SiteSpecific, one of the first Internet advertising companies. He was Entrepreneur-in-Residence at In 2002 Seth co-founded Majestic Research, a next generation Wall Street Research firm that provides leading hedge funds with proprietary data insights. In 2005 he created Root Markets, the first financial exchange for Internet mortgage leads. In addition to Seth’s entrepreneurial efforts, he is also an active member on the speaking circuit, considered the de facto expert on social media. Providing insight for both advertisers and developers, Seth is often asked for his thoughts on best practices, emerging trends and the future of the social media landscape. Would you like to know more about Digital Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Akoha raises $1.9 Million financing from Angel Investors28th April 2008 5:34 pm Social Media Akoha, the developer of a new social game, announced today that it has received $1.9 million in financing from angel investors. The financing was delivered in two tranches, the first in early 2007 and the second in early 2008. Akoha is developing a new type of social game inspired by elements of social entrepreneurship, massively-multiplayer and reality-based games. Akoha was founded by Austin Hill and Alex Eberts, long-time friends and entrepreneurs who first worked together when Hill co-founded Zero-Knowledge Systems (now Radialpoint) and Eberts served as its founding product manager. Investors include some of Canada’s most prominent business and technology leaders, including: - David Chamandy, co-founder, Lavalife; Akoha CEO Austin Hill said: “We’re delighted that our investors share our belief in bringing fresh ideas to the gaming world. The support of our incredible angels has allowed us to develop an innovative product and will support the company while we launch and build our player community into 2009.” Alan Gershenfeld, managing partner of E-Line Ventures, who for six years was senior vice president at Activision Studios, and is currently a director of Games for Change, said: “Games have an enormous and largely untapped potential for meaningful social impact. Based on my experience, I believe Akoha’s approach and design will help them become one of the pioneers in this exciting new area.” Would you like to know more about Digital Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Social Online Drama - Katemodern swaps plots with lonelygirl1522nd April 2008 3:12 pm Social Media Bebo’s pioneering online drama KateModern and its sister show lonelygirl15 will exchange characters in an innovative crossover story arc. Leading characters from the UK and US based shows will interact in both London and Los Angeles in a plotline spanning two weeks.
Fan favourites from the top rated dramas, Giles Alderson (KateModern’s Steve) and Jackson Davis (lonelygirl15’s Jonas) will meet in the Capital and join forces to finally expose The Order. The characters will then travel back to The States, where the story will reach its climax in Los Angeles. The uniting of the two shows is another first for KateModern which averages 1.5 million views per week and recently received two nominations at the upcoming BAFTA TV Craft Awards. Bebo recently became the world’s first global Social Media Network. This radical new vision for online media combines community, self-expression and entertainment to enable its users to consume, create, discover and share content through the dedicated channels on the Bebo website. Would you like to know more about Social Media? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. LiveUniverse buys Pageflakes20th April 2008 2:17 pm Social Media LiveUniverse, the social entertainment company founded and run by Chairman and CEO Brad Greenspan, the Hollywood-based entrepreneur and sole founder of MySpace, announced today that it has agreed to acquire Pageflakes, the innovator of the social personalized homepage. The transaction was a combination of cash and stock, but further terms are not being disclosed by the two privately-held companies. LiveUniverse will also provide several million dollars of online promotion from the over 35 websites that make up its network. The initial integration with Pageflakes will be with LiveUniverse’s rapidly expanding video entertainment network, LiveVideo (http://www.LiveVideo.com), the Web’s ultimate social networking, video entertainment, and interactive LiveShow platform. Users will now be able to easily remix and mashup their LiveVideo videos, photos, music, blogs and LiveShows with compelling interactive content from their favorite sites on the Web on their own LiveVideo start page. Users can also then “Pagecast”(share and publish) these pages within their LiveVideo social network or to everyone on the Web. Pageflakes technology will make it even easier for LiveVideo users to personalize the look, feel, and layout of their profiles and their video, photo, music, blog and LiveShow channels. Advertisers and promoters will also be able to use this new platform to feature brands, celebrities, and events by creating unique branded sites with interactive content that users can view, copy and share. The acquisition combines one of the fastest-growing global media companies with Pageflakes’ industry-leading personalization, widget and content aggregation technologies. The deal is highly complementary for both companies in terms of talent, technology and operations. It brings together Internet visionary, social networking pioneer and entrepreneur Brad Greenspan, with veteran ex-Google and Yahoo executive, entrepreneur and personalization expert Dan Cohen. The technology and R&D teams will now also include the original MySpace architect and technology entrepreneur Toan Nguyen, as well as AJAX and ASP.NET guru and Pageflakes co-founder Omar Al-Zabir. Both companies share a technology platform based on ASP.NET, which will speed integration and result in economies of scale. Further, LiveUniverse will now have operations in the technology capital of the world, Silicon Valley, in addition to its headquarters in Hollywood and its offices in Europe and Asia. LiveUniverse comprises over 35 global entertainment sites and is visited by over 50 million users each month. “We’ve found incredible synergies between the two companies, so joining together was simply inevitable,” said Brad Greenspan, Chairman, CEO and founder of LiveUniverse. “LiveVideo has been growing explosively by giving users the most compelling and interactive entertainment experience. Pageflakes offers LiveVideo and other LiveUniverse site the ability to blaze new trails in the industry and create even greater opportunities for both consumers and advertisers.” “Pageflakes redefined the personalized homepage by making it an easy-to- use social experience that anyone can use and share,” said Dan Cohen, CEO of Pageflakes. “We’re absolutely thrilled to be working with Brad and LiveUniverse to reach millions of new users, as well as provide unique content and features to our current user community. The combination Upon closing the transaction, Pageflakes Inc. will become a wholly-owned subsidiary of LiveUniverse and remain based in San Francisco. Pageflakes CEO Dan Cohen will stay in his current role, and in addition will assume expanded duties as Senior Vice President of LiveUniverse reporting directly to Chairman and CEO Brad Greenspan. Subscribe To Our RSS Feed! 
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