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Internet Marketing & Search Engine Optimisation(SEO)

By Andrew Redfern @ 26th June 2009 2:07 pm Super Bowl Adverts

Many comapnies that trade on the internet, believe internet marketing and search engine optimisation (SEO) to be the exact same thing. This is a very false asumption as they can both be used as very different tools to help market your business.

Internet marketing can acually include an element of SEO but to name them as the same thing is way off the mark. When you think about internet marketing, you need to break down exactly what you expect to get from this service. Internet marketing is as simple as it sounds, marketing your website across the internet. This can be done in a wide variety of ways, such as, paid adverts, press releases, article submissions and social bookmarks. All are designed to help increase the awareness of your business across the internet.

SEO is the process of optimising a website so that it performs aswell as possible in the major search engines, google, yahoo and bing. There is a variety of ways in which to do this, some of this may involve some aspects of above. Such as link building using social bookmarking to help increase the overall visibility of your website to the search engines. The main way in which its completed, is on page SEO techniques, such as content writing and meta tag creation.

There are some SEO companies that brand themselves as internet marketing however do nothing other than solid onsite seo techniques. On the flipside there are also companies that brand themselves as SEO and perform only, offsite internet marketing techniques.

When you consider that PricewaterhouseCoopers (PwC) predict, online advertising in the UK will account for 36% of all advertising in 2013. It is important to consider an internet marketing company that will provide both internet marketing and search engine optimisation.

If you are interested in Online Marketing for your business and want more information then contact Hit Search, Search Engine Optimisation and Pay Per Click experts, on 0845 643 9289.

Audi’s New Super Bowl Advert, ‘Chase’

By Andrew Redfern @ 26th January 2009 11:19 pm Super Bowl Adverts

Audi aims to create as much on-screen excitement in its second Super Bowl ad as the players create on the field. Inspired by iconic Hollywood chase scenes, actor Jason Statham, known for his action-packed roles in the “Transporter” series, “Snatch” and “The Bank Job,” rushes from decade to decade to avoid capture, trying to find a vehicle to aid his getaway.

He finds that several other luxury vehicles fail to get the job done. That is, until he finds the supercharged Audi A6, the company’s redesigned, mid-sized luxury sedan. This ad will mark Jason Statham’s first time doing a Super Bowl commercial.

In 2008, Audi placed old luxury on notice with its first Super Bowl ad in nearly 20 years. This year’s spot is a high-speed journey through luxury automobiles in American history, sending the message that some things are best left in the past. Audi chose this trip through history as the theme for its Super Bowl ad to send the message that, in the luxury automotive marketplace, Audi is the most progressive choice.

The new supercharged A6 is the latest in the line of successful new products Audi has introduced in recent years, including the stunning R8 sports car, the A5, the A4 and the TTS, as well as the upcoming Audi Q5 crossover, which will be introduced in the spring of 2009. These models combine to form one of the industry’s most complete and compelling product line-ups. Audi engineers its products to meet the needs of its consumers now and in the future, ensuring that while fads may come and go, Audi is here to stay.

“After an exceptional last two years, the Audi brand has experienced unprecedented growth, not just in sales, but in awareness and excitement,” said Scott Keogh, chief marketing officer, Audi of America. “Every new model we introduce is making more and more consumers stand up and take notice of the single best line-up in the market. Last year’s spot sent the message that Audi was truly redefining luxury. This year’s spot will ensure that everyone realizes that Audi is the best choice, period.”

“In addition to having had the opportunity to drive Audi models in several of my films, I drive one in my personal life, as well. I have always loved the mix of style and performance they offer,” said Statham. “I am thrilled to be affiliated with a company I so believe in on the biggest stage in American television.”

Audi’s advertising agency, San Francisco-based Venables Bell & Partners, created the ad, which was shot on-location in Los Angeles. The agency painstakingly recreated different eras in American history with costuming, lighting, film stock and period-specific automobiles to create a stunning depiction of the different eras explored in the ad.

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Would you like to know about Internet Marketing? If so, contact Hit Search, Search Engine Optimisation and Pay Per Click & Social Space Marketing specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.

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