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Liverpool Top Premiership Twitter Leagueby Andrew Redfern @ 9th November 2009 7:05 pm Twitter They may have all but blown their Premiership title hopes on the pitch, but Liverpool have topped at least one table - the Twitter Premier League. The Merseyside club’s official page on the social networking site has over 55,000 followers, more than twice as many as their bitter rivals Manchester United, who sit in second place with around 22,000 followers. The “Twitter Premier League” was compiled by online marketing specialists Hit Search, and is proving to be an almost-accurate reflection of the real life Premiership table. The top four places in the Twitter league are currently occupied by the Premiership “big four”. Arsenal are third in the Twitter league with around 17,000 followers, with Chelsea just behind them in fourth with over 14,000 followers. Manchester City are thought by many to be the team most likely to break the big four’s stronghold on the Premiership due to their unlimited riches, and their rising is reflected in their fifth place standing in the Twitter League, with just under 8-and-a-half thousand followers. Next are Aston Villa and Tottenham Hotspur, two teams consistently challenging for top six places on the pitch. Villa are the more popular team on Twitter with over 4,300 followers, but Tottenham are only a few hundred followers behind them with just under 4,000. At the other end of the table, there are four Premiership clubs who are falling behind in the social networking stakes. Bolton, Hull, Portsmouth and Premiership debutants Burnley all lack an official Twitter page. Of the two other newly promoted clubs, Wolves are well ahead of their regional rivals Birmingham City, with over 1,200 followers compared to Birmingham’s paltry 374. Hit Search director Andrew Redfern commented: “Recent research suggests that 19% of Internet users now use Twitter to share updates about themselves and by Twitter’s own admission expects to have over 100 million by the end of 2010.” “In new marketing mediums it is the early adopting brands that benefit most and its clear that certain football clubs will be pushing for the Premiership Twitter League whilst others will be struggling from Twitter relegation!” The full list, including Twitter usernames and number of followers as of 05/11/2009; The Premiership Twitter League will be updated on a monthly basis. (1) Liverpool (LFCTV) - 55,183 Ref: HSLP0101AA67 Would you like to know about Internet Marketing? If so, contact Hit Search, Search Engine Optimisation and Pay Per Click & Social Space Marketing specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Twitter Real Time Searchby Andrew Redfern @ 3rd September 2009 5:04 pm Twitter Searchengine Land CrowdEye, one of the new Twitter-based real-time search engines that has launched this year, has just upgraded its service with several new features that will remind you of … Google? It’s true. The service now includes a PageRank-like measurement system, a customizable home page (sorta like iGoogle), and the ability to perform site: searches like you would on Google. Here’s a look at the new features announced today: Personalized Home Page CrowdEye users can now customize their home page with content about their favorite sites. I could, for example, set up my home page to show tweets about Search Engine Land and the most tweeted articles from Search Engine Land. I can also save my favorite CrowdEye search queries to my home page. It might make an excellent reputation management dashboard of sorts for users who want to monitor tweets and links about certain companies, keywords, and so forth. CrowdEye Rank In today’s announcement, CrowdEye co-founder Ken Moss calls this his site’s version of Google’s PageRank. CrowdEye says this ranking system adds relevance to its search results by measuring a Twitter account’s influence. You’ll see the CrowdEye Rank of users across the site, including in search results like this: Facebook Lite in Beta Testing - Is This The Twitter Killer?by Andrew Redfern @ 12th August 2009 4:52 pm Twitter News broke today, that facebook has sent out thousands of invitations to its users who have been selected to test their new version of the Facebook website. Facebook lite as it will be known, is simply as it says, a lite version of facebook. Although a lot of people may think this is small news, facebook try to revamp by making it smaller. It may be big news as many people out there use more than one social network due to their own personal likes and dislikes. With an awful lot of people using both facebook and twitter to stay in touch with their friends and family. What is Facebook Lite like? If you consult the screen shot below then you will see that it does look a little bit like twitter updates.
Twitter, Facebook and Google In Botnet Attack- But Was It Really The Russian?by Andrew Redfern @ 7th August 2009 1:53 pm Twitter Internet users around the globe yesterday were left reeling as several top sites suffered from Denial of Service or severely reduced performance. Sites including Google, Live Journal, Facebook and Twitter all suffered in what has been described as a “Massive and Sustained Attack”. Rumours are circulating throughout the internet as to the origination of the attack. Already the finger has been pointed at Russian in an added dimension to the Russian- Georgian conflict. The specific attack was aimed at a Pro Georgia blogger called Cyxymu who had accounts with all the sites targeted in the attack. Georgia and Russia had a “five day war” last year resulting in a stand-off between the two countries, tensions have remained high between the two ever since. Blogger site Live Journal, have claimed to have battled through the attack and was least affected. The nature of the attack was a “Denial of Service” attack, targeting the accounts of Cyxymu across several blog and social network sites. Typically this is achieved by hackers taking control of infected machines and in unison bombarding servers with requests for internet pages. If the group of infected machines (Botnet) is large enough, then they will succeed in overwhelming the server. Twitter have gone on record to say “Attacks such as this are malicious efforts orchestrated to disrupt and make unavailable services such as online banks, credit card payment gateways, and in this case, Twitter for intended customers or users. We are defending against this attack.” Become visible in a changing world- HitSearch. You’re Wrong? Twitter IS Sending You Large SEO Search Volumes?by Andrew Redfern @ 20th July 2009 10:43 am Twitter Search marketing experts have raised the claim that Google Analytics and other javascript-based web stats may be drastically under-counting referral traffic from Twitter. The number aren’t small either, following an experiment by marketer Danny Sullivan, an estimated 500% -1600% is being lost in the reported figures you see. Danny tested his theory that Twitter was providing far more traffic by using a parameter in the source of the link to his site. In each occasion Google Analytic mis-reported the twitter referrals and yet by counting the number of landing pages using this parameter : “hahakaj?source=Titter…” Danny was able to ascertain the figures. One theory for the mis-reporting is the way in which the Javascript is processed, web based twitter applications and indeed i-phones are not processing the javascript and as a result not being logged by Google. If you suspect that your stats are a little low, always refers to your log stats on your host server for the most accurate number of requests. Twitter call in the lawyers after attack by hackersby Andrew Redfern @ 17th July 2009 5:12 pm Twitter Although Twitter are officially stating that these attacks by hackers are not actually aimed at Twitter itself but the specific company staff members in question it has been revealed that the popular microblogging site has sought legal advice after the latest attack. “We are in touch with our legal counsel about what this theft means for Twitter, the hacker and anyone who accepts…or publishes these stolen documents, ” said Twitter’s co-founder Biz Stone “About a month ago, an administrative employee here at Twitter was targeted and her personal email account was hacked.From the personal account, we believe the hacker was able to gain information which allowed access to this employee’s Google Apps account which contained Docs, Calendars and other Google Apps Twitter relies on for sharing notes, spreadsheets, ideas, financial details and more within the company.” The hacker got into Twitter’s company information via an employee’s Google Apps account, which had the spreadsheets and financial details stored in it. Mr Stone said there was no inherant weakness in the software. It is believed a French hacker with the nickname “Hacker Croll” gained access to the files simply by guessing staff members’ passwords. The hacker than offered the documents to several high-profile technology blogs. TechCrunch, one of the most well known and respected blogs in Silicon Valley, sparked massive controversy after it decided to publish some of the material. It is embaressing for Twitter but it is ultimately a timely reminder to everyone about the need for web security. The main fallout has centred around Techcrunch’s decision to go public with the hacked documents. “There is clearly an ethical line here that we don’t want to cross, and the vast majority of these documents aren’t going to be published, at least by us” wrote TechCrunch Editor Michael Arrington “but a few of the documents have so much news value that we think it’s appropriate to publish them”. Twitter and Twitter marketing.by Andrew Redfern @ 10th July 2009 3:57 pm Twitter It’s fair to say that Twitter has become somewhat of an obsession with journalists nowadays. It’s easy to see why given that’s a massively popular, easily monitered, cutting edge window onto the world. The recent activity in the aftermath of the Iranian election shows that Twitter is not just a purely online phenomenon. The fact that someone can Tweet via mobile internet and even SMS from anywhere with a mobile phone signal means that it is now on the frontline in terms of breaking news. This simple, user-friendly, media-friendly micro-blogging site has been causing much debate recently as to whether it can continue to capture the public’s imagination and interest and whether it can reach it’s commercial potential both for it’s users and it’s owners. Last month it was revealed that Dell had used their Twitter updates to generate millions of dollars in revenue and yet the actual Twitter company itself is still working on a model that will hopefully monetarise the site without alienating it’s userbase. Despite all this a recent study undertaken by Harvard University stated that Twitter remains very much a niche site despite the hype surrounding it. The research, based on over 300,000 users, estimated that just 10% of Twitter users generate more than 90% of the content. Official figures suggest Twitter now has more than 10 million users and uptake is still growing faster than any other social network. However, the Harvard team revealed that more than 50% of all people using Twitter updated their page less than once every 3 months and most people only ever “tweet” once during their lifetime, the researchers found. Despite this it was revealed this week that the UK Royal household will begin using Twitter to post snippets of royal related news.
You can follow the monarchy at http://twitter.com/BritishMonarchy At the same time it was reported that a Guatemalan man was accused of using Twitter to cause a run on a bank. Jean Anleu was charged in May after sending posts urging people to pull their money from Guatemala’s rural development bank. It paints a mixed picture however the site is still vibrant and varied and can be used effectively to build up a list of followers and friends in a particular interest niche. This means that it is still a valuable marketing tool if used correctly. Generally Twitter users are interested in information, interaction and networking. This means that anyone setting up an account and pumping out endless sales message will not pick up followers. Informational content including announcements and tips relating to the market in question will mean people will latch onto the updates and gradually gain gravity. Being accessible and answering your followers question will also make for a real, valuable service for your potential market plus giving something back via Twitter only special offers will enhance your profiles’s usefulness even further. All this is key to building up an audience and your audience’s loyalty. With this in place website visits and conversions will inevitably follow. Other Related Stories That May Be Of Interest:
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