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YuMe releases real-time online video analytics29th April 2008 1:53 pm Video Search YuMe today announced it has begun early beta testing of its AdMe Campaign Window, the first desktop utility that will allow advertisers to monitor and optimise online video advertising campaigns across the net in real-time. “We’re building tools like AdMe to help advance advertisers’ ability to manage, track and evaluate campaigns in the field rather than just evaluating a report after a campaign has run,” said Jayant Kadambi, CEO and co-founder of YuMe. “AdMe is going to be an important tool in helping advertisers optimize video ad campaigns across the Web to ensure delivery and performance metrics are met throughout the lifecycle of a campaign.” YuMe’s new AdMe Campaign Window will display the current status of an advertiser’s online video campaign and offer alerts when campaigns are underperforming. Initially, AdMe will track campaigns running on the YuMe platform and shortly thereafter advertisers will be able to view real-time data on campaigns running on any site or network. AdMe is an important advancement in bringing transparency to online video advertising campaigns. Only YuMe offers advertisers the ability to centrally measure and manage campaigns right from their desktop, making it easy to see which placements are live the day of launch, how the campaign is pacing against delivery goals and to evaluate and optimize a campaign’s performance based on quantified results. The company will test the new desktop analytics tool with several leading advertising agencies in the coming weeks and will release the product to the industry in the third quarter of this year. Would you like to know more about Digital Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. StumbleUpon reaches 5 billion stumbles and 5 million users25th April 2008 8:47 am Video Search StumbleUpon today announced that it has reached a major milestone of five million registered users and almost five billion ’stumbles’ since its debut in the fall of 2001 — with over one billion ’stumbles’ to-date in 2008 alone. A ’stumble’ equates to a Web site delivered to a user when they press the Stumble button on the StumbleUpon toolbar.
“Reaching these incredible milestones is evidence that people need and want a personalized way to discover great content on the Web,” said Michael Buhr, general manager, StumbleUpon. “People are looking beyond traditional search for better ways to sift through the vast amounts of content online and discover what is interesting, useful and relevant to them.” Online content is growing exponentially year-over-year and, according to a recent IDC study, individuals are now spending more time on the Internet than they do watching television. This combination has created huge demand for solutions that help people quickly and easily discover personally relevant Web sites, online videos, photos, blogs and other online content. With StumbleUpon, people are tapping the wisdom of crowds to get personal recommendations of great Web sites and Web content that matches their needs and interests and, more importantly, content they would not have found via a traditional search engine. As traditional search continues to move at a steady pace, StumbleUpon’s growth is skyrocketing. While a recent comScore report found a 48% growth in U.S. online searches from March 2007 to March 2008, StumbleUpon saw an impressive 134% increase during the same period. Additionally, if stumbles would have been counted on comScore’s most recent U.S. Search Engine Rankings study, StumbleUpon would have placed ahead of Facebook and Amazon. Would you like to know more about Digital Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Expedia and Air Berlin extend agreement21st April 2008 8:50 am Video Search Expedia, Inc. (Nasdaq: EXPE), the world’s leading online travel company, today announced it has signed a new multi-year agreement with Air Berlin Group, Germany’s second largest airline and the third largest carrier in the European leisure market. Under the agreement, all of Air Berlin’s fares, schedules and inventory will be available worldwide on Expedia(R)- and hotels.com(R)-branded points of sale, as well as through Expedia(R) Corporate Travel. “As Air Berlin continues to grow the number of travelers we serve, Expedia is the ideal partner to enhance our position in the online market,” said Thorsten Scherzer, Vice President Distribution of Air Berlin Group. “We are pleased to be able to reach Expedia’s millions of travelers worldwide.” The agreement provides Air Berlin access to Expedia’s online travel distribution expertise, marketing support, and targeted merchandising opportunities throughout Europe, Asia and North America. In turn, Expedia customers can book flights on Air Berlin and its subsidiaries LTU, FlyNiki and Belair, which will be available to leisure and business travelers “Both Air Berlin and Expedia share a commitment to delivering travelers a superior level of service, and this agreement supports Expedia’s promise to offer the best selection of travel options at the best value,” said Wes Peterson, vice president, EMEA transport & tour, Expedia. “This agreement also demonstrates Expedia’s commitment to helping our airline partners meet their overall business objectives.” Does your company have access to video content? would you want to make monet from it? then contact Hit Search and see how we can help your business grow. Remember, its a big world out there, make sure you become visible. comScore launches online measurement service for video10th April 2008 1:08 pm Video Search comScore, Inc. (NASDAQ: SCOR), today announced the availability of comScore Video Metrix in four new markets: the U.K., France, Germany and Canada.
“Recent years have seen an explosion in online video viewing, not just in the U.S. but globally, representing a robust online advertising opportunity for marketers,” said Jack Flanagan, executive vice president of comScore. “With comScore Video Metrix, marketers will be able to better plan advertising to a highly-engaged, but often elusive audience, that typically spends less time with traditional media.” Of the five countries currently reported by comScore Video Metrix, online video had the highest reach in Canada, where 19 million viewers viewed a video online in December, representing 89 percent of the total online population age 15 and older. The U.K. was next with an 87 percent reach, followed by France with an 84 percent reach and Germany with an 81 percent reach. Penetration was slightly lower in the U.S., where online video reached 78 percent of the total online population. Canada’s online video audience also viewed more videos than any of the other reported countries, averaging 112 videos per viewer for the month of December, followed by the U.K. with 108 videos per viewer, Germany with 92 videos per viewer, and France with 89 videos per viewer. Again, U.S. activity was slightly lower, averaging 77 videos per viewer in December. Google Sites lead all! However, beyond this there were strong performances from key local players, with BBC Sites ranked second in the U.K., DailyMotion.com ranked second in France, and Vivendi ranked second in Germany. Microsoft Sites was amongst the top 5 ranked video sites in the U.S., U.K. and Canada, but not in France and Germany. Would you like to know more about Internet Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible. The Weather Channel launches mobile video adverts12th March 2008 2:04 pm Video Search The Weather Channel Interactive today revealed that it is now offering video based advertising on its mobile Web site.
The company also announced the debut of new ad placements on the local forecast pages of weather.com which, based on research, should be a more impactful and effective placement for advertisers. The Weather Channel Mobile recently added video forecasts to its popular mobile Web site and will debut an ad product tied to this video offering in early Q2. The ad product will feature a banner ad on the video index pages, a five second pre-roll billboard and a 15 second post roll video ad. The product will be sold as a sponsorship at launch, enabling the advertiser to own the section. A pioneer in the mobile Web space having launched its first site in 1999, The Weather Channel Mobile began offering ads on the site in 2005 and has been on the leading edge offering advertisers an ever expanding portfolio of options “The Weather Channel is a technology leader, in both delivering content to consumers and meeting the needs of our advertisers,” said Paul Iaffaldano, executive vice president/general manager of TWC Media Solutions. “The debut of ad supported mobile Web video further enhances our reputation for matching the content interests of our users with the targeting needs of our advertisers.” The new ad position is now available and places the advertisement next to the 36 hour forecast box, one of the most popular content elements on the site. In addition, the local page has been made even more impactful with the reduction of content, making it a shorter and faster loading page. Does your company have access to video content? would you like to make it work harder for you? then contact Hit Search and see how we can help your business grow. Remember, its a big world out there, make sure you become visible. Video search: blinkx partners with Ministry of Sound6th March 2008 2:36 am Video Search blinkx today announced that it has expanded its partnership with Ministry of Sound TV (MoSTV), the first digital content provider for dance music entertainment. Viewers will soon have direct access to hundreds of videos from MoSTV, ranging from music videos to interviews to events. Under the terms of the agreement, blinkx will leverage its AdHoc platform to place contextually relevant advertising against the footage, and share resulting advertising revenue with Ministry of Sound. Founded in 1991, the Ministry of Sound has evolved as a music and lifestyle brand that single-handedly created the clubbing movement as we know it today. Ministry of Sound, London - the company’s club - remains the catalyst for its many brand ventures and extensions, and as dance music has evolved, club output has consistently been at the forefront of the scene. “We are thrilled to expand the terms of our partnership with Ministry of Sound TV,” said Suranga Chandratillake, founder and CEO, blinkx. “The company is at the forefront of dance music entertainment, and fans from around the world will soon be able to access and watch its amazing library of footage directly at blinkx.com.” “Ministry of Sound TV has a fantastic year ahead. We are expanding our content repertoire towards fully interactive programming and continue to aggressively push our multi-platform syndication strategy” said Raoul Chatterjee, director of Digital & Sales, Ministry of Sound. “Our original partnership with blinkx has proven to us that their unique technology makes it possible for viewers to search and find the most accurate results on the Web, thus spreading the vision of the Ministry of Sound brand to an even larger audience”. Video search: Joost partners with CollegeHumor22nd February 2008 3:42 pm Video Search CollegeHumor today announced that it will bring its high-quality CHTV original videos to Joost, the world’s first broadcast-quality Internet television service. “We are excited to be partnering with Joost to launch the CollegeHumor channel because it gives us an opportunity to introduce our original videos to a new, savvy audience,” said Ricky Van Veen, Co-Founder and Editor-In-Chief of CollegeHumor. “Joost’s high quality, full screen platform is one of the few places where our high definition widescreen originals can look as good as they do on CollegeHumor.com.” Yvette Alberdingk Thijm, executive vice president of content strategy and acquisition for Joost, said, “CollegeHumor is a pioneer in online video entertainment, and a perfect partner for Joost. Their shows — which are written and produced specifically for web audiences — are hysterical, and because of their commitment to high production values, they look great on Joost.” Founded by Janus Friis and Niklas Zennstrom, Joost combines the best of TV and the best of the Internet by offering viewers a full-screen audiovisual experience enhanced with the choice, control and flexibility of Web 2.0. Joost is the first online, global TV distribution platform, bringing together advertisers, content owners and viewers in an interactive, community-driven environment. Does your company have access to video content? would you like to make it work harder for you? then contact Hit Search and see how we can help your business grow. Remember, its a big world out there, make sure you become visible. Subscribe To Our RSS Feed! 
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Hit Search Company Address: Hit Search Limited, Liverpool Innovation Park, Liverpool Digital, Baird House, Liverpool, Merseyside, L7 9NG, Telephone Number: 0845 643 9289 Advertising Contact 0845 643 9289 |
