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Video search engine blinkx adds additional health contentby Andrew Redfern @ 6th October 2009 8:52 am Video Search
blinkx today announced new partnerships with the NBC Digital Health Network, icyou, and PreOp.com. Hundreds of medical and health-related clips are now easily accessible at www.blinkx.com. Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against these videos. Visitors to www.blinkx.com will now be able to find simple answers to all their medical questions. From the NBC Digital Health Network’s original health-related footage from across NBC, to icyou’s healthcare video from certified medical professionals and PreOp.com’s explanations of complex medical procedures, users will be able to find all the health information they’re looking for at blinkx. “With so many people turning their attention online to research personal health, we’re happy to add so much informative medical content to our index,” said Suranga Chandratillake, CEO and founder, blinkx. “We think health enthusiasts and hypochondriacs alike will find this type of video content extremely useful.” “We’re dedicated to providing viewers with the most credible health information possible,” said John G. Samellas, CEO, MedSelfEd. “blinkx’s innovative technology allows us to share our trustworthy clips with more people than ever before, enabling us to increase health awareness across the globe. We’re pleased to partner with blinkx!” As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find rich media on the Web. The company has made more than 530 partners and indexed over 35 million hours of video and audio content to date. If you are interested in Video SEO and want more information then contact Hit Search, Search Engine Optimisation and Pay Per Click experts, on 0845 643 9289. YuMe Named OnMedia 100 Winnerby Andrew Redfern @ 26th January 2009 8:08 pm Video Search
YuMe, the leading video advertising platform and largest dedicated video ad network on the Web, today announced that it has been selected to the 2009 OnMedia 100 List. The OnMedia 100 Award is given to private, emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. YuMe was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction. “We are honored to be selected as an OnMedia 100 Winner for our technological innovations in online video advertising,” said Michael Mathieu, CEO of YuMe. “It is extremely rewarding for our team to be recognized for its efforts to ensure video performs for advertisers and that publishers maximize the value of their video content.” YuMe and the other OnMedia 100 winners will be recognized at the OnMedia 100 Conference at the Ritz Carlton, New York City, on February 2-4. This two-and-a-half day executive conference is co-presented by Forbes and will feature presentations and high-level debates from CEOs, journalists, industry experts, investors and publishing and advertising executives. “The 2009 OnMedia 100 companies have demonstrated their tenacity even in the toughest economic conditions that the technology world has ever encountered,” said Tony Perkins, founder and editor of AlwaysOn. “We applaud their success in pushing the boundaries of innovation, creating market opportunities and transforming the industry even in the earlier stages of their businesses.” The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2009 list. Follow our Micro Blogging Twitter Feed on http://twitter.com/hitsearch Would you like to know about Internet Marketing? If so, contact Hit Search, Search Engine Optimisation and Pay Per Click & Social Space Marketing specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. 5min Launches Video Network With 110M Uniquesby Andrew Redfern @ 3rd December 2008 12:46 pm Video Search
5min today announced its VideoSeed semantic syndication platform for instructional and knowledge video programming now reaches more than 110 million unique users a month via its vast network of comprehensive knowledge and information syndication partner sites. 5min pairs brand advertising with tens of thousands of professionally-produced, niche-specific “how-to” titles produced and licensed from hundreds of content partners for semantic delivery via the VideoSeed platform. 5min has closed syndication deals with horizontal sites such as Answers.com, wikiHow, Wikia and Articlesbase as well as vertical sites including Tim Carter’s Ask the Builder, Recipe4Living and Pregnancy.org. Concurrently, 5Min has closed content agreements with Ford Models, Kiplinger’s, Elle, Car & Driver, Petside, Britannica, Big Think, WatchMojo, Road & Track, Woman’s Day and others. 5min believes VideoSeed’s value proposition to brands lies in the idea that instructional content provides an ideal opportunity to advertise given how-to video audiences tend to be more engaged in the content and are typically close to making purchasing decisions. The innovative approach taken by 5min evolves the model initially pioneered by broadcast cable networks for a broadband cable generation: Delivering relevant professionally-produced programming to passionate vertical audiences. Unlike user-generated video sites, all 5min content is reviewed, filtered and meta-tagged prior to syndication.TheVideoSeed proprietary semantic technology crawls the text of every syndication partner’s site ensuring only the most relevant, contextual videos are served to each individual page, thereby integrating 5min’s content deep within the site itself. Videos are streamed through 5min’s proprietary SmartPlayer(TM) enabling a viewing experience unmatched in the industry. “5min is delivering on the promise that online video can be an effective, targeted and measurable medium for advertisers and creators alike,” said Ran Harnevo, CEO and Co-Founder of 5min. “Having a video library is no longer enough to impress advertisers, especially chaotic libraries that have been improperly tagged or have questionable subject matter. The key to monetizing video for advertisers, creators and publishers is contextually-relevant distribution to enthusiast or inquisitive audiences proactively seeking a particular type of content. Google’s AdSense was founded on this idea and now 5Min is doing the same for instructional video content.” “It is obvious that the Internet has become such a video-driven entity,” said Gil Penchina, CEO of Wikia (www.wikia.com). “With broadband becoming ubiquitous, viewers and advertisers are looking for professional-quality videos. 5min provides Wikia an easy way to insert relevant video content that satisfies both.” As consumers become more conscious about unnecessary expenses, the popularity of do-it-yourself projects is expected to rise. A recent Online Publisher’s Association report showed 54 percent of online video viewers watch at least one how-to video per month. Internet Broadcasting Breaking Recordsby Andrew Redfern @ 31st October 2008 12:12 pm Video Search
Internet Broadcasting today announced that it set all-time traffic records in September of 2008. The IB network drove record unique visitors and page views, benefitting local television stations and local and national advertising customers. UVs grew 5% to 53.6MM in September. This compares to 51.1MM in August and 39.6MM in December 2007 — the first month the network audience was measured by comScore. The record usage is attributed to IB’s ongoing Political and Wall Street coverage, strong weather franchises providing online functionality during hurricane season as well as ongoing SEO and distribution increases. An additional factor was unique visitor growth in extended ad network sites within IB’s total media network. Engagement also increased significantly in September as the IB network achieved a record of 11.1MM site visits from search engines. Additionally, IB had an all-time record of 18.2MM video streams, as well as the second highest total visitor minutes at 762.4MM, and the seventh highest page views at 518.5MM across the IB network of sites. The Weather section posted its fifth highest page view total in history, with 63.5MM. Hurricanes across the country drove 4.9MM Weather section page views in September alone. IB sites generated a combined record total of 6.3MM page views to the Money section, and 5.3MM page views to the Politics section, the third highest total in history. The Sports section increased 30% from August to 14.2MM, the highest total in 2008. The television broadcasters in the IB network benefitted as part of this record usage. Specifically, 10 stations hit records in terms of unique visitors and/or page views throughout September. Most noteworthy, according to comScore Media Metrix, IB has 25 TV sites that ranked #1 within the top 50 DMAs. IB CEO David Lebow commented, “We’re highly committed to our stations winning in their markets. We’re doubling down on providing market-leading tools and services to our partners so they maximize their usage and their online advertising revenue. We continue to innovate, to grow usage and revenue for our stations, and to give our advertisers more local audiences to reach as part of their advertising campaigns.” White-Label Video Management Expands Providersby Andrew Redfern @ 17th September 2008 9:13 am Video Search
thePlatform a white-label video management today announced that it will bolster its roster of advertising integrations, with the additions of: 24/7 Real Media, Microsoft’s AdManager, DoubleClick In-Stream, Tremor Media, Kiptronic, and LiveRail. More than 50 companies participate in thePlatform Framework, the company’s premier partner program, which spans the entire ecosystem of online video, including: advertising campaign management systems, ad sales networks, content delivery networks, content protection, media formats, transcoding engines, payment processors, syndication outlets and video search. Prior to today’s expansion, companies participating in thePlatform Framework within the area of advertising and monetization, included: Adap.tv, BlackArrow, DoubleClick (DART), Lightningcast, Panache, PayPal, ScanScout, and SpotXchange. With the addition of these six new technologies, thePlatform now offers the industry’s largest set of advertising capabilities for online video. “Media companies are demanding more choices and enhanced capabilities to support their advertising efforts in online video,” said Ian Blaine, CEO of thePlatform. “As part of the open, video management system that we provide, customers want the ability to work with the best-in-class solutions providers in a seamless way. With the addition of leading solutions like 24/7 Real Media, Microsoft’s AdManager, DoubleClick In-Stream, Tremor Media, Kiptronic, and LiveRail, we now offer the largest set of advertising choices for online video in order to meet the diverse needs of media companies of all sizes.” “As media companies continue to offer more online video, their demands and that of their advertisers, are evolving in ways that benefit from 24/7 Real Media’s depth of support,” said Nicolle Pangis, Vice President, Product Management, Global Media and Technology of 24/7 Real Media, Inc. “Together with thePlatform’s video management and publishing system, we will be able to work on holistic solutions for our collective customers as they look to maximize the efficacy of their online advertising efforts.” 24/7 Real Media, Inc., a WPP company, empowers advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company provides robust advertising solutions for the growing online video market. “Microsoft understands that ad revenue and inventory management are critical to online video publishers, and we are continuing to expand our world class online video advertising capabilities to keep ahead of customer demands,” said Geoffrey Coco, senior product manager, video, Advertiser and Publisher Solutions, Microsoft. By combining the capabilities of Microsoft’s AdManager and the video management expertise of thePlatform, Microsoft offers a compelling and comprehensive solution to our customers.” With Microsoft’s AdManager, publishers can easily obtain campaign data and make optimization updates in real time, quickly discover trends, accurately forecast inventory, and precisely target audiences. Microsoft’s AdManager provides custom statistical dashboards, expanded custom reporting capabilities and unique visitor statistics, as well as an intuitive user “DoubleClick and thePlatform are aligned to meet the needs of our shared clients. We know that publishers care about efficiency and scale in their online advertising operations. Our integration with thePlatform’s media publishing system (mps) ensures that the video advertising workflow can be done in the same system that is already in place for display and rich media advertising. This streamlining helps publishers grow their business in online video,” said Google Group Product Manager Ari Paparo. thePlatform’s mps sophisticated ad placement tools work with DART for Publishers and DoubleClick In-Stream. thePlatform’s integration with DoubleClick In-Stream helps video content owners dynamically insert ads into video playlists and measure ad viewing behavior. Its integration with DART for Publishers provides trafficking, targeting, forecasting and reporting on video advertising. Together, thePlatform and DoubleClick give publishers the tools to manage successful video advertising campaigns with efficiency and scale. “We’re pleased to work with thePlatform to serve the needs of its clients as they look to manage and monetize their video assets to create new, effective, high value revenue channels,” said Jason Glickman, CEO of Tremor Media. Acudeo is the next generation Video Monetization Platform from Tremor Media, a leading online video advertising network. Acudeo solves the complexities involved with video ad delivery with a solution that offers the same ease and ad server compatibility that publishers are accustomed to for their banner advertising. Because publishers can schedule and dynamically deliver in-stream video and overlay ads from multiple ad sources through their existing ad server they can maximize their ad delivery opportunities and revenue. “Major media publishers are embracing distributed media to build audience and maximize revenue. Kiptronic is pleased to be working with the thePlatform to serve the needs of our joint customers by making dynamic ad insertion into distributed media seamless to their publishing, distribution, and ad operations processes,” said Bill Loewenthal, President and CEO of Kiptronic. “Kiptronic provides the tools that major media publishers need to maximize the value of their assets and ensure their ads Kiptronic’s Media Service Platform dynamically inserts video and audio ads into digital media for consumption on any device and application (web pages, iPhone(TM) & iPod mobile digital devices, Facebook widgets, applications such as Adobe Media Player & iTunes, internet connected TVs, smartphones and PCs). Kiptronic’s technology is integrated into the “LiveRail delivers best of breed technology solutions to manage, optimize and track advertising within video content,” said Mark Trefgarne, CEO of LiveRail. “By combining LiveRail advertising technologies with thePlatform’s industry leading publishing environment, publishers now have the ability to not only deliver and distribute their content efficiently,but to monetize it in a way that is simple, effective and measurable for their advertisers.” Would you like to know more about online video and expanding your marketing? If so, contact Hit Search, SEO and Google adWords qualified PPC specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. 1/5th Of Households Watch Internet Televisionby Andrew Redfern @ 5th September 2008 1:13 am Video Search
Online TV viewing has been gaining in popularity. Nearly one-fifth of American households who use the internet watch television broadcasts online, double the viewership from 2006, The Conference Board and TNS report today. The top two destinations for online broadcasts are the official TV channel homepage and YouTube.com. Most consumers do not like a set schedule. Being able to watch broadcasts on their own time and at their convenience are the top reasons users tune in online. Other reasons include avoiding commercials and portability. Nearly 72 percent of online households log on for entertainment purposes on a daily basis, and one in ten cites entertainment as the most important internet activity. “Most consumers are pressed for time and require flexibility in their daily schedules and TV viewing habits,” says Lynn Franco, Director of The Conference Board Consumer Research Center. “Being able to watch broadcasts on their own time and at their convenience are clearly reasons why we are seeing a greater number turning to the Internet. And, it is the reason why we would expect to see this trend continue.” The top five types of shows viewed online are news, drama, sitcom/comedy, reality shows and sports, with user generated content following close behind. Among consumers connecting to online broadcasts, 43 percent tune into the news, 39 percent watch drama shows, 34 percent view sitcom/comedy shows, 23 percent watch reality shows, 16 percent view sports, and 15 percent view user generated content. Other categories attracting viewers include previews, additional content from favorite shows, soap operas, and advertisements. Among online TV viewers, almost nine out of ten watch online broadcasts at home. About 15 percent say they watch internet broadcasts in the office, and 6 percent watch TV online from other locations, including the library or a friend’s home. “The shift from appointment TV to content on demand is well underway,” says Michael Saxon, Senior Vice President, Brand and Communications, TNS. “Fundamentally, consumers expect content to be available when they want it, and on the screen of their choice — TV, PC, or mobile. For consumers, PCs enhance content on demand from simply time-shifting to place-shifting. Online content can be viewed in any room in the house, or at work or school.” YouTube.com and TV Channel Homepage are Most Popular The top methods for viewing broadcasts online are streaming video, used by 68 percent of online TV viewers, and free download, used by 38 percent of viewers. The top two destinations for online broadcasts are the official TV channel homepage, accessed by 65 percent of viewers, and YouTube.com, accessed by 41 percent of viewers. Other sites used for access include iTunes, Hulu, file sharing sites, social networking sites, and Limewire. Few consumers are willing to enroll in pay per download and subscription services. Would you like to know more about online advertising ? If so, contact Hit Search, Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.Microsoft and Sony Video Standardsby Andrew Redfern @ 4th September 2008 10:52 pm Video Search
Microsoft and Sony celebrate the Joint Video Team (JVT) Committee’s receipt of a 2008 Primetime Emmy Engineering Award for its work on the development of the High Profile of the H.264 / MPEG-4 AVC video compression standard. Both Microsoft and Sony, as members of the JVT, were contributors to the High Profile of H.264/MPEG-4AVC, a standard specification which enables High Definition images in the H.264/AVC video coding technology used by a variety of companies today to deliver high definition video over satellite, broadcast and cable television as well as Blu-ray Disc, mobile phones and Internet Protocol television (IPTV). The JVT is a standardization team comprised of members from the International Organization for Standardization (ISO), the International Electrotechnical Commission (IEC), and the International Telecommunication Union (ITU). The group was formed in 2001 by the ITU Video Coding Experts Group (VCEG) and the ISO/IEC Moving Picture Experts Group (MPEG). Nine companies, including Microsoft and Sony, were specifically recognized as key contributors to this work within the JVT. The award was presented at a ceremony in Hollywood, California on August 23rd, and was received by Malcolm Johnson, Director of ITU’s standardization bureau, and Scott Jameson, Chair of the ISO/IEC Joint Technical Committee on Information Technology (ISO/IEC JTC 1), together with representatives of the JVT management team. “This award from the Academy of Television Arts & Sciences recognizes a broad and collaborative effort that has yielded significant technical achievements in entertainment technology,” said Gary Sullivan, Video Architect at Microsoft, who has served as chairman of the Joint Video TeamStandards Committee since its inception in 2001. Considering the extensive historical development of the H.264/MPEG-4 AVC High Profile specification, many more than the nine named companies deserve credit for their contributions to this standard and its resulting applications. However, Sony and the other recognized companies were certainly key contributors to the development of the standard, and should be applauded for their contributions.” “The H.264/MPEG-4 AVC standard enables the delivery and storage of HDTV video signal efficiently, has been adopted by many applications, and has become a fundamental part of the infrastructure of the HDTV world. It was achieved by the diligent efforts of all the JVT members and by the leadership of the JVT chairs — Gary Sullivan, Thomas Wiegand and Ajay The Emmy Engineering Award goes to an individual, company, or organization for developments in engineering that are either so extensive an improvement on existing methods, or so innovative in nature, that they materially affect the transmission, recording or reception of television. Other Related Stories That May Be Of Interest:
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