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Yahoo rebrands IndexTools as Yahoo Web Analyticsby Andrew Redfern @ 9th October 2008 2:54 pm Web Analytics Yahoo have announced that their IndexTools has been rebranding and will now be known of Yahoo Web Analytics. At the moment the facility is in beta and is only available to existing IndexTools users and selected Yahoo users.
An article posted today on their corporate blog says “Born out of our acquisition of IndexTools in May, Yahoo! Web Analytics (beta) provides powerful data and insights reporting that help website owners evaluate their marketing performance and tweak their website designs. They’ll get custom real-time reports and graphs that help them slice and dice metrics like sales, page views, and sources of traffic and ultimately identify ways to amp up their visitor satisfaction. We’re rolling the service out in phases for the remainder of 2008 and into next year.” Read the full article here : Introducing Yahoo! Web Analytics The facility will be targetted as a direct competitor to Google Analytics which has been available since 2004. One of the key seeling points is that they promise to offer data almost immediately after the event has occurred They say “Get detailed reporting within minutes after an action occurs on your website. Quickly identify dips in key site metrics or monitor the performance of new content. Seeing the impact of website and marketing changes immediately makes it much easier to optimize them.” And they also maintain that the system will offer a fully customisable reporting facility for webmasters “features like drag & drop data filters, custom report wizards, and our segmentation selector, you can easily apply or remove filters to view the performance or characteristics of specific types of products, visitors and web pages. Create custom alerts and customize your dashboard with the gauges, metrics and benchmarks that make sense for your business.” It will be very interesting to see how the system measures up when it goes live to all users. Sneak previews of the system are available Yahoo Web Analytics. Would you like to know more about this Yahoo & Google’s website analytics tools? If so, contact Hit Search, SEO and Google adWords qualified PPC specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Targetbase Wins Web Analytics Association Awardby Andrew Redfern @ 28th August 2008 2:31 am Web Analytics Targetbase, a leading U.S. direct marketing agency known for its expertise in combining data and analytics with spectacular creative, was recently named one of five winners — and the only U.S. agency winner — of the first international Web Analytics Championship hosted by the Web Analytics Association (WAA). With founding and corporate members such as Google, Yahoo!, Core Metrics, Web Trends, Walt Disney and Omniture, the WAA seeks to pioneer online marketing analytics as an integral part of business decisions. The event, which took place during the second quarter of 2008, judged web analysts on their ability to review complex web site and traffic data and provide valuable, actionable insight that can improve performance. Contestants were required to review and track the WAA’s web site for two weeks, and provide a comprehensive analysis that defined any site Reports were judged by leading web analysts — including Avinash Kaushik, author and analytics evangelist at Google; Neil Mason, managing director of Applied Insights; and June Dershewitz, vice president of analytics for Semphonic — for creativity and insight, and the five winners were chosen from a field of 20 entrants. Participants analyzed the site using Google Analytics. The contest was open only to WAA members. According to Targetbase CEO David Scholes, the recognition from WAA reinforces Targetbase’s ongoing strategy to drive consumer understanding to all media, particularly online media. “As the WAA award demonstrates, we continue to find innovative ways to understand and leverage online and offline consumer knowledge, and convert this information into action for our customers,” Scholes said. Targetbase achieves superior marketing results by focusing on the customers its clients have a right to win. The company manages real-time interactions and long-term customer relationships through the integration of advanced analytics, best-of-breed technologies and world-class creative. By aligning the right messages, tactics, channels and timing, Targetbase puts customers first. Targetbase is a part of Omnicom Group Inc. (NYSE: OMC) (http://www.omnicomgroup.com), a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. For more information, visit http://www.targetbase.com. Other Related Stories That May Be Of Interest:
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