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Rumours fly of Microsoft making $15 billion bid for Facebook

8th May 2008 1:00 pm Yahoo

The internet news feeds are resounding with the latest rumour in the Microsoft takeover mill. This time it’s Mark Zuckerberg’s Facebook that’s attracting their attention. Whether this is a genuine bid or merely a stalking horse for the seemingly dead in the water takeover of Yahoo! it remains to be seen. Interesting times however.

According to The Times : Microsoft is believed to have approached Mark Zuckerberg, the founder of Facebook, over a possible acquisition of the social networking site.

It is believed that Microsoft has sought to gauge Facebook’s level of interest about a potential bid after $47.5 billion (£24.3 billion) takeover talks with Yahoo!, the online search engine, failed on Saturday. It is not thought that there are any active talks between Microsoft and Facebook.

In October, Microsoft took a $240 million stake in Facebook, which valued the site at about $15 billion. Although Mr Zuckerberg has resisted selling the entire company, indicating instead that he would prefer to float the group, it is not known what his response to Microsoft has been.

Read the whole article here : Microsoft looks at $15bn takeover of Facebook

Would you like to know more about Social Networking? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.


Yahoo! and McAfee partner

6th May 2008 2:32 pm Yahoo

Yahoo!, Inc. (Nasdaq:YHOO) and McAfee, Inc. (NYSE:MFE) today announced a partnership to deliver a safer Web search experience through Yahoo! Search.

Yahoo Search Engine Marketing

Launching in beta today, the new SearchScan feature by Yahoo! Search, powered by the award-winning McAfee(R) SiteAdvisor(R) technology, provides always-on alerts to users for “risky” sites with security concerns such as spyware, adware and other malicious software that can infect and damage a user’s PC. SearchScan also identifies sites that have shown bad email practices, flooding user in-boxes with spammy emails.

SearchScan is available for Yahoo! Search users in the US, Canada, UK, France, Italy, Germany, Australia, New Zealand and Spain. The McAfee Yahoo! partnership is a multi-year, global agreement with additional elements, including bringing Yahoo! Search to McAfee users, in the next few months.

By integrating McAfee’s technology into Yahoo! Search, sites that may harm the user’s computer just by visiting them will be eliminated from appearing in Yahoo! Search results. SearchScan also alerts users to potentially risky sites with a red warning sign in search results, allowing users to proceed with caution. During this beta period, SearchScan displays McAfee alerts optimal for the Yahoo! Search user and does not include all McAfee SiteAdvisor red ratings. (See Diagram 1)

After children’s safety, 65 percent of Americans online are more worried about clicking unsecured search listings than the threat of neighborhood crime, getting ones wallet stolen or email scams.* SearchScan addresses users urgent need to avoid visiting dangerous sites on the Web when conducting a search. The McAfee Yahoo! partnership represents a major step forward for safer searching online; users who conduct Web searches with Yahoo! will be warned about the many malicious and dangerous Web sites before they visit them.

“The new SearchScan feature from Yahoo! Search makes searching the Web even safer than ever before. No other search engine today offers this level of warning before visiting sites that can damage or infect a user’s PC and cost them valuable time and money,” said Vish Makhijani, senior vice president and general manager of Yahoo! Search. “Through this partnership with McAfee, we can offer users a safer search experience and drive more users to make Yahoo! Search their starting point on the Web.”

“We are very excited to have Yahoo! as a partner to make the Internet more secure for everyone,” said Tim Dowling, McAfee vice president, Web Security Group “The advance warning offered by McAfee SiteAdvisor is one of the strongest weapons in the battle against online threats. Research indicates that 4 out of 5 Web site visits start with a search, and consumers who use Yahoo! Search will now be alerted to high-risk Web sites. This protects users from known malicious threats such as browser exploits that will wreck their PC with a single click or spyware that can lead to identity theft.”

McAfee SiteAdvisor

Downloaded more than 135 million times, McAfee SiteAdvisor tests and rates, on an ongoing basis, nearly every trafficked site on the Internet for a wide variety of Web safety issues including spyware, adware, exploits, known phishing sites, excessive pop-ups and spam. Site Advisor’s ratings are created by using patented advanced technology to conduct automated Web site tests.

SiteAdvisor has received numerous honors, including: 5-star reviews from CNET’s download.com, Time Magazine’s “50 Coolest Web Sites,” Popular Science’s “Best of What’s New” and the U.S. Department of Commerce’s “Recognition of Excellence in Innovation” honor.

Would you like to know more about Digital Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible.


Yahoo! respond to Microsoft in Search Engine War

6th May 2008 2:24 pm Yahoo

Roy Bostock, Chairman of Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company issued the following statement today in response to Microsoft Corporation’s announcement that it has withdrawn its proposal to acquire Yahoo!:

Yahoo Search Engine Marketing

“We remain focused on maximizing shareholder value and pursuing strategic opportunities that position Yahoo! for success and leadership in its markets. From the beginning of this process, our independent board and our management have been steadfast in our belief that Microsoft’s offer undervalued the company and we are pleased that so many of our shareholders joined us in expressing that view.

Yahoo! is profitable, growing, and executing well on its strategic plan to capture the large opportunities in the relatively young online advertising market. Our solid results for the first quarter of 2008 and increased full year 2008 operating cash flow outlook reflect the progress the company is making.

Today, Yahoo! has:

– a refined strategic focus to drive enhanced volume and yield;
– reorganized to focus its efforts on its most promising products and services;
– invested in innovations designed to revolutionize display advertising and facilitate closing the competitive gap in search; and
– enhanced expense and resource management to support improved profitability.”

Jerry Yang, co-founder and chief executive officer, Yahoo! Inc. added, “I am incredibly proud of the way our team has come together over the last three months.

This process has underscored our unique and valuable strategic position. With the distraction of Microsoft’s unsolicited proposal now behind us, we will be able to focus all of our energies on executing the most important transition in our history so that we can maximize our potential to the benefit of our shareholders, employees, partners and users.”

Would you like to know more about Digital Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible.


Microsoft withdraws proposal to buy Search Engine Yahoo!

6th May 2008 9:09 am Yahoo

Microsoft Corp. (Nasdaq: MSFT) today announced that it has withdrawn its proposal to acquire Yahoo! Inc. (Nasdaq: YHOO).

“We continue to believe that our proposed acquisition made sense for Microsoft, Yahoo! and the market as a whole. Our goal in pursuing a combination with Yahoo! was to provide greater choice and innovation in the marketplace and create real value for our respective stockholders and employees,” said Steve Ballmer, chief executive officer of Microsoft.

“Despite our best efforts, including raising our bid by roughly $5 billion, Yahoo! has not moved toward accepting our offer.

After careful consideration, we believe the economics demanded by Yahoo! do not make sense for us, and it is in the best interests of Microsoft stockholders, employees and other stakeholders to withdraw our proposal,” said Ballmer.

“We have a talented team in place and a compelling plan to grow our business through innovative new services and strategic transactions with other business partners. While Yahoo! would have accelerated our strategy, I am confident that we can continue to move forward toward our goals,” Ballmer said.

“We are investing heavily in new tools and Web experiences, we have dramatically improved our search performance and advertiser satisfaction, and we will continue to build our scale through organic growth and partnerships,” said Kevin Johnson, Microsoft president for platforms and services.

Below is the text of the letter from Microsoft CEO Steve Ballmer to Yahoo! CEO Jerry Yang.
May 3, 2008

Mr. Jerry Yang
CEO and Chief Yahoo
Yahoo! Inc.
701 First Avenue
Sunnyvale, CA 94089

Dear Jerry:
After over three months, we have reached the conclusion of the process regarding a possible combination of Microsoft and Yahoo!.

I first want to convey my personal thanks to you, your management team, and Yahoo!’s Board of Directors for your consideration of our proposal. I appreciate the time and attention all of you have given to this matter, and I especially appreciate the time that you have invested personally. I feel that our discussions this week have been particularly useful, providing me for the first time with real clarity on what is and is not possible.

I am disappointed that Yahoo! has not moved towards accepting our offer. I first called you with our offer on January 31 because I believed that a combination of our two companies would have created real value for our respective shareholders and would have provided consumers, publishers, and advertisers with greater innovation and choice in the marketplace. Our
decision to offer a 62 percent premium at that time reflected the strength of these convictions.

In our conversations this week, we conveyed our willingness to raise our offer to $33.00 per share, reflecting again our belief in this collective opportunity. This increase would have added approximately another $5 billion of value to your shareholders, compared to the current value of our initial offer. It also would have reflected a premium of over
70 percent compared to the price at which your stock closed on January 31.

Yet it has proven insufficient, as your final position insisted on Microsoft paying yet another $5 billion or more, or at least another $4 per share above our $33.00 offer.

Also, after giving this week’s conversations further thought, it is clear to me that it is not sensible for Microsoft to take our offer directly to your shareholders. This approach would necessarily involve a protracted proxy contest and eventually an exchange offer. Our discussions with you have led us to conclude that, in the interim, you would take steps
that would make Yahoo! undesirable as an acquisition for Microsoft.

We regard with particular concern your apparent planning to respond to a “hostile” bid by pursuing a new arrangement that would involve or lead to the outsourcing to Google of key paid Internet search terms offered by Yahoo! today. In our view, such an arrangement with the dominant search provider would make an acquisition of Yahoo! undesirable to us for a number
of reasons:

– First, it would fundamentally undermine Yahoo!’s own strategy and long-term viability by encouraging advertisers to use Google as opposed to your Panama paid search system.  This would also fragment your search advertising and display advertising strategies and the ecosystem surrounding them.  This would undermine the reliance on your display
advertising business to fuel future growth.

– Given this, it would impair Yahoo’s ability to retain the talented engineers working on advertising systems that are important to our interest in a combination of our companies.

– In addition, it would raise a host of regulatory and legal problems that no acquirer, including Microsoft, would want to inherit.  Among other things, this would consolidate market share with the already-dominant paid search provider in a manner that would reduce competition and choice in the marketplace.

– This would also effectively enable Google to set the prices for key search terms on both their and your search platforms and, in the process, raise prices charged to advertisers on Yahoo.  In addition to whatever resulting legal problems, this seems unwise from a business perspective unless in fact one simply wishes to use this as a vehicle
to exit the paid search business in favor of Google.

– It could foreclose any chance of a combination with any other search provider that is not already relying on Google’s search services.

Accordingly, your apparent plan to pursue such an arrangement in the event of a proxy contest or exchange offer leads me to the firm decision not to pursue such a path. Instead, I hereby formally withdraw Microsoft’s proposal to acquire Yahoo!.

We will move forward and will continue to innovate and grow our business at Microsoft with the talented team we have in place and potentially through strategic transactions with other business partners.

I still believe even today that our offer remains the only alternative put forward that provides your stockholders full and fair value for their shares. By failing to reach an agreement with us, you and your stockholders have left significant value on the table.

But clearly a deal is not to be.

Thank you again for the time we have spent together discussing this.

Sincerely yours,
Steven A. Ballmer

Steven A. Ballmer
Chief Executive Officer
Microsoft Corporation


Wall Street Journal hints at Google, Yahoo! pact

2nd May 2008 12:02 pm Yahoo

Wall Street Journal : “Yahoo Inc. could announce an agreement to carry search advertisements from Google Inc. within a week, as it braces for Microsoft Corp. to go hostile or abandon its unsolicited acquisition offer for Yahoo, say people familiar with the matter.

Yahoo was waiting for Microsoft to announce its approach this week, after the two sides failed to reach a negotiated deal amid a divide on price. But Yahoo has also been pursuing a broad agreement to carry search ads from Google”
Subcribers can read the full article here : Yahoo-Google Pact May Be Close

Would you like to know more about Yahoo & Google’s online advertising? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.


Yahoo! empowers Women Entrepreneurs

29th April 2008 6:31 pm Yahoo

Yahoo! Inc. (NASDAQ:YHOO) today announced recipients of its “Seeds for Success: Empowering Women Entrepreneurs” grant program, choosing three unique, innovative business ideas from more than 5,500 proposals.

The grant recipients were selected by Yahoo! and Carolyn Kepcher, entrepreneur and former star of NBC’s “The Apprentice.” Each grant package includes $20,000 in cash, $5,000 in web site consulting, and web site hosting from Yahoo!.

Additionally, Kepcher’s new company, fwm (www.findingwhatmatters.com), will provide free one-on-one mentoring from leading business experts, including Kepcher; Bobbi Brown, founder and CEO of Bobbi Brown Cosmetics; and Cathie Black, president of Hearst Magazines and author of the bestselling book, Basic Black: The Essential Guide to Getting Ahead at Work (and in Life).

Of the thousands of grant applications submitted since the program launched in March, many of the best business ideas focused on creative solutions to real life issues and interests such as the environment, the needs of children with disabilities, and lifestyle pursuits such as home decorating. Grant recipients are:

– Karla Duncan, Birmingham, Alabama: pediatric speech pathologist and founder and president of Head2Toe Publications, a developer of toys and educational materials for special needs children;

– Abby Port, Woodstock, Georgia: founder and CEO of Red Koala, a maker of customizable art for home decor, initially focusing on children’s rooms and nurseries;

– Dana Rubenstein, New York, New York: co-founder of Dapple, which will produce earth-friendly and baby-safe cleaning supplies for babies’ hands, toys, and feeding equipment such as bottles and sippy cups.

The three grant recipients will spend the next six months using resources from Yahoo! and fwm to grow their businesses, ultimately competing for a $10,000 bonus grant to be awarded in October. The public is invited to follow their progress online at http://seedsforsuccess.smallbusiness.yahoo.com, where updates and blog entries by the women entrepreneurs and fwm mentors will provide insight into the challenges, milestones, and successes that these new businesses will experience.

The response to “Seeds for Success” underscores findings from a new Harris Interactive survey about entrepreneurial aspirations. More than half (57 percent) of women respondents said they have thought about starting or have started their own business. When asked why they would want to start their own business, “passion for what they do” was selected as the top reason.

“We were thoroughly impressed by the response to the grant program and the many innovative and passionate business ideas that were submitted, especially those that demonstrated unique approaches to using the Internet to accelerate business growth,” said Susan Vobejda, vice president of marketing, Yahoo! Small Business. “As the trusted partner of choice for small businesses looking to launch or expand online, Yahoo! is thrilled to help the women of Dapple, Head 2 Toe, and Red Koala drive their businesses to new levels of success.”

“We are excited about helping bring together a ‘tailor-made’ team of mentors, drawing from the roster of experts that are lined up to contribute to fwm, my new online community for career women, and matching them to the specific needs of the women behind these worthwhile business ideas,” said Kepcher. “We are confident that this partnership with Yahoo! will have a lasting and positive impact on these women entrepreneurs and on the customers and communities they will serve.”

Would you like to know more about Digital Marketing? If so, contact Hit Search on 0845 643 9289. Remember, its a big world out there, make sure you become visible.


37% of employees more relaxed when they have a mobile phone

25th April 2008 5:48 pm Yahoo

According to Yahoo! HotJobs’ (http://hotjobs.yahoo.com) annual virtual workplace survey, 37 percent of employees feel more relaxed than stressed when they are connected to work by a wireless device, and another 42 percent are altogether indifferent to their wireless device, feeling neither relaxed nor stressed by it.

Along with the widespread acceptance of wireless devices may come a lapse in proper etiquette. Of those surveyed, 18 percent admit to being reprimanded for having bad manners when it comes to their wireless device. This behavior extends in and out of work with another 39 percent saying that they respond almost instantaneously when they receive a professional email or call outside of business hours.

“The gravity of leaving the house without your wireless device has become synonymous with that of leaving your keys at home, if not worse,” explains Tom Musbach, managing editor of Yahoo! HotJobs. “As the wireless device becomes more ubiquitous for personal and professional reasons, many employees develop a psychological need for constant connection.

While this connection can be a positive from a professional standpoint, it’s important to remember that the use of wireless devices needs to be managed and certain missteps avoided.”

Boardroom Security Blanket
With 38 percent of respondents describing their wireless device as a necessity, these gadgets have become exponentially more integrated into workplace culture:

The majority, 55 percent, of respondents use more than one wireless device to stay connected when outside of work;
More than half, 55 percent, of respondents say that their office supports a virtual workplace culture – allowing employees to choose from where they’d like to work;

Almost one in three, 28 percent, of respondents say that having the freedom of remote access via a wireless device helps them work more effectively than when they are in the office; and

Almost one quarter of survey respondents admit to only putting their wireless device down when they are sleeping, and only 5 percent of respondents admit to being 100 percent offline when not in the office—down from 8 percent last year.
 
Disconnect: Wireless Faux Pas
As wireless devices become further cemented into corporate culture, a spectrum of acceptable and unacceptable behavior has emerged:

Inappropriate wireless device etiquette (in order of least to most reprehensible):

Answering a work call or email during personal time after work hours
Talking on the phone while in close quarters (e.g. train, plane, bus)
Talking on the phone while in the bathroom
Answering the phone or emails while at a business dinner
Accepting a personal call while in a meeting or presentation
 

Keep Your Device in Check
Moderation is key. Here are a few tips from Yahoo! HotJobs’ Tom Musbach for keeping your wireless device habits within bounds:

Keep your device on vibrate to avoid interrupting others near your workspace.
Take personal and any other conversations that might make your coworkers uncomfortable into a conference room or other closed off area to avoid being overheard. Only answer absolutely necessary calls when in close quarters.
Don’t interrupt business meetings or dinners with calls or emails unless it is an emergency.
Use text messaging and emailing when possible—it’s less intrusive.
Let the person you are communicating with know that you are on a wireless device and that the conversation must be kept brief.
Some buildings don’t allow wireless device use. Adhere to the signs and be respectful of the surrounding environment. 
 

For more advice on making your wireless workplace work for you and other tools for managing your career, visit Yahoo! HotJobs at http://hotjobs.yahoo.com.


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