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The Times : Google ads not quite ready to roll on YouTube9th May 2008 2:28 pm YouTube Reports say Google’s adSense based advertising system is almost ready to be rolled out on YouTube : The Times (London) : Google, the search giant, has said it will introduce new types of online advertisements in an attempt to increase revenues at YouTube, the video-sharing website it owns. Eric Schmidt, Google’s chief executive, said that the adverts - which will appear while a person is watching a video on YouTube - would be different from previous types of video-related advertising, which has tended to appear before or after a clip. “We have new ad products that are not pre-roll and post-roll,” Mr Schmidt was quoted as saying at a conference in California, but he declined to give more details. “Think of them as ads that use the page around YouTube in interesting ways.” Google has said it wants to increase the revenue derived from YouTube, which it bought for $1.65 billion two years ago, but admits that it hasn’t yet found the “breakthrough” that will enable it to roll out a widespread advertising platform without annoying users of the site. Read the full article here : Google to roll out new video adverts on YouTube Would you like to know more about online advertising? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Can’t make it to Cannes? YouTube is the next best thing9th May 2008 9:30 am YouTube Admittedly it’s a distant second to actually going to Cannes but YouTube are teaming up with National Film Board of Canada’s Online Film Competition to bring net users access to snippets and short films from The Cannes film festival. Additional to this access is the fact that users will actually be able to participate in the festival and vote for the winners of one of the fringe awards. “The Short Film Corner at Cannes is one of the world’s premier destinations for shorts. But you don’t need to make the trip to France to see the best of what the festival has to offer, thanks to the National Film Board of Canada’s Online Film Competition Cannes 2008. In its fourth year, the contest features ten shorts, selected from among 650 films from over 40 countries. Representing an eclectic mix of languages and genres, the finalists are all available for viewing on the NFB’s YouTube channel. The prize? In addition to bragging rights, the director of the winning short film will receive a professional DV camera and a portable computer with post-production software. Ready for the best part? You determine the winner. That’s right — the winning film will be chosen by audience voting, based on the one-to-five-star rating scale you know and love.” It’s another example of how online video can be used to allow events to become truly global. Read the full post here : Cannes Film Festival on YouTub Would you like to know more about online video? If so, contact Hit Search, SEMPO accredited Search Engine Optimisation and Pay Per Click specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. YouTube goes live in India7th May 2008 11:17 am YouTube YouTube has launched it’s 20th country specific site this time for the world’s second most populous country, India. In it’s newly opened blog Sakina Arsiwala says : “Describe something that unites magicians, entertainment entrepreneurs, science scholars, singers, media veterans, government officials and a whole lot more…We call it *drumroll* YouTube India. We’re very happy to be able to bring you a localised version of YouTube for India, its diaspora and and really anyone who is passionate about India. This site contains all the videos found on YouTube’s global site, www.youtube.com, except we’ve applied an “Indian lens” to the content, meaning that the video charts you see reflect what Indians are watching now, the featured videos are programmed to cater to an Indian audience, and we’ve signed up dozens of local partners who are proud to distribute their content through YouTube. Moreover, an Indian version of YouTube allows you to connect with local users like never before –- take a look at the videos being featured on our home page right now and you’ll see everything from a non-resident Indian (NRI) family trying to tell folks back home how much they missed their hot cup of morning tea to the merry whistlers from Bangalore to traffic mayhem in Hyderabad. Like what you see or think you can do better? Comment, share, favourite and upload away…YouTube is a truly democratic platform that can be used by anyone. So get typing or pick up that video camera: tell us what our strengths are, draw our attention to any weaknesses, and give us an idea of how we can improve your YouTube experience. “ Would you like to know more about Online Video? If so, contact Hit Search, SEMPO accredited SEO and PPC specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible. YouTube looks to showcase voter opinion in the run-up to the presidential election23rd April 2008 1:34 pm YouTube In a post on their blog YouTube are encouraging voters to post vids highlighting their concerns and opinions as part of their coverage of the 2008 primaries and presidential elections.
The post says : “If you spent any time watching YouTube recently, you might have seen a slew of videos uploaded by voters, news organizations, and the candidates surrounding the Pennsylvania primaries. A lot has happened on the campaign trail since the last primary in Mississippi over a month ago, and so we partnered with C-SPAN to see what issues are on voters’ minds right now. During the last three weeks, many of you around the country submitted responses to the question “What issue matters most to you in this election, and why?”; your videos touched on such issues as healthcare, education, the economy, and immigration. Among the most memorable was this video from a teenager concerned about the Iraq War, and JoeFelice’s video called “Where’s Washington”, which uses a clever pun to discuss the importance of checking governmental power. In the past week, the C-SPAN bus rolled across Pennsylvania to ask voters the same question, and hundreds of people weighed in. See the clips below from college students, parents, military veterans, local and state politicians, and other citizens who agreed to go on-camera to voice their hopes, fears and dreams about the country’s future. “ Read the full post here : What issue matters most to you? The Times : China blocks YouTube over Tibet protests17th March 2008 4:10 pm YouTube The Times, London : China has closed down access to several of the world’s most popular websites in an apparent attempt to censor international coverage of the violence that is unfolding in Lhasa, the Tibetan capital. YouTube, the video-sharing website which has become a home to amateur footage of news events, has been blocked to Chinese users since Saturday, and there are also reports that the news pages of Yahoo!, the internet portal, have been made inaccessible. In addition, the entire Guardian website has been closed down as of today, and other sites - including Times Online - have had access to their coverage of recent events in Tibet severely restricted. Popular sites which assimilate news from different sources - such as Google News - have been subject to what is known as ‘keyword filtering’, where a Chinese internet user attempting to load a page which contains words such as ‘Tibet’ or ‘Dalai Lama’ will see the site stall. YouTube accounts for 1 in 3 online videos January17th March 2008 10:51 am YouTube comScore today released January 2008 data from the comScore Video Metrix service, revealing that YouTube.com accounted for one-third of the 9.8 billion videos viewed online in the U.S. during the month. The total number of videos viewed in January as down slightly from the more than 10.1 billion viewed during a record-breaking December 2007.
Google Sites once again ranked as the top U.S. video property in January with nearly 3.4 billion videos viewed (34.3 percent share of videos), gaining 1.7 share points versus the previous month. YouTube.com accounted for more than 96 percent of all videos viewed at the property. Fox Interactive Media ranked second with 584 million (6 percent), followed by Yahoo! Sites with 315 million (3.2 percent) and Microsoft Sites with 199 million (2 percent). Top U.S. Online Video Properties* by Videos Viewed Total Internet 9,814,010 100.0% * Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video. More than 139 million U.S. Internet users spent an average of 206 minutes per person viewing online video in January. Google Sites also attracted the most viewers (80 million), where they spent an average of 110 minutes watching video. Fox Interactive attracted the second most viewers (53.9 million), followed by Yahoo! Sites (36.3 million) and AOL LLC (21.9 Top U.S. Online Video Properties* by Unique Viewers Total Internet 139,521 206.3 * Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video. YouTube opens itself up to developers12th March 2008 5:09 pm YouTube YouTube & Google are launching a suite of dedicated APIs to allow users to customise their interface to the popular video sharing site. Jim Patterson of YouTube Product Management said : We try really hard to make YouTube as open as possible. Anyone can upload and view videos, which can be embedded anywhere and viewed on all kinds of different devices. And, of course, anyone can participate in our community by commenting on videos, rating them, and sharing them with friends. Nevertheless, we worried that we weren’t open enough. So, we pulled some all-nighters and added some powerful new ways to integrate YouTube content and community into other websites, desktop applications, video games, mobile devices, televisions, cameras, and lots more. For users, the exciting news is that they will be able to actively participate in the YouTube community from just about anywhere, including the online destinations and web communities they already love and visit regularly. For partners and developers, YouTube has grown into much more than a website. It has become an open, general purpose, video services platform, available for use by just about any third-party website, desktop application, or consumer device. We now provide a complete set of (CRUD) capabilities for uploading, managing, searching, and playing back user videos and metadata from the YouTube “cloud,” managed by us. We do all of the hard work of transcoding and hosting and streaming and thumbnailing your videos, and we provide open access to our sizable global audience, enabling you to generate traffic for your site, visibility for your brand, or support for your cause. Meanwhile, we provide full access to our substantial video library, enabling you to attract users and enhance the experience on your site. It’s all free, and it’s available to everyone, starting now. Technically, we have introduced some new APIs. (This is just a geeky acronym for Awesomely Powerful Interactions, which is what users are now capable of performing from just about anywhere.) Building upon our existing APIs for querying the YouTube library and playing embedded YouTube videos, we have added the following new API services for external developers and partners:
The full press release can be found here along with links to case studies Would you like to know more about Social Media? If so, contact Hit Search Limited on 0845 643 9289. Remember, its a big world out there, make sure you become visible. Subscribe To Our RSS Feed! 
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