Knowledge Base

Date posted: October 21, 2014

Conversion Rate Optimisation: Which Luxury Fashion Brands Are Best Dressed?

Online visibility is no longer the sole factor when it comes to customers making a purchase – Conversion Rate Optimisation is now one of the major keys to success in the online retail world and the Luxury Brand market is leading the way. This multi-million dollar industry is one of the most successful sectors when […]

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Date posted: October 20, 2014

Dynamic Retargeting on Facebook: Hit Search Likes This

We’ve spoken a lot here on the Hit Search blog about the power of retargeting, and if you’re working on a retail site, it’s something you should already know plenty about. But are you getting as much from a retargeting campaign as you could? That’s the big question, and if you’re not using Facebook, the […]

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Date posted: October 13, 2014

How do I ‘unlock’ the not-provided organic traffic in Google Analytics?

For many months now Google has largely removed the ability to see which keywords are driving organic traffic. Particularly non-brand. The reason why depends on how sceptic you are, but the official word from Google was to protect the users identity and therefore privacy. This issue from a client and agency point of view is […]

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Date posted: October 10, 2014

What proportion of Organic traffic is being recorded as ‘Direct’ and why?

Background This is an interesting question that has come up many times over the past few years. It is an issue that many confuse with being a Google Analytics issue…it’s not, it is a Google issue affecting ALL web analytics tools. Essentially what is happening is a proportion of Organic traffic is being dumped into […]

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Date posted: October 9, 2014

Hit Search Top 5 #SEOtip Round Up

It’s Thursday and that can only mean one thing – it’s time for the Hit Search #SEOtip of the day round up! Here we compile our best SEO and digital marketing tweets of the week. Make sure to follow us on Twitter here and keep up to date with our very handy SEO tips discussing […]

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Date posted: October 3, 2014

What’s That Coming over the Hill? Is it a Google Penguin Update?

Google has revealed that a refresh of the Penguin algorithm could arrive as early as next week and even went as far as to say it would be a “delight” for many. Gary Illyes, Google’s Webmaster Trends Analyst and Search Quality Engineer revealed the news at Search Marketing Expo East. He also explained that the […]

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Date posted: September 30, 2014

Hit Search will Compete for Best Non-Profit Campaign at DADI Awards 2014

The DADI Awards 2014 take place on Wednesday 1 October and Hit Search will be there to vie for Not-for-Profit/Charity Website, App or Campaign. We’re up against some of the biggest digital agencies in the UK; and everybody on the list has produced some exceptional work for a variety of worthwhile causes. The ceremony is […]

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Date posted: September 24, 2014

3 Key Factors to Quality Content That WILL Help You Rank

Last week, Searchmetrics published the findings of a new study based on the nature of quality content. Google frequently advises us to get quality content on our sites but that begs the question, what is quality content anyway? According the report, it’s more than just a handful of keywords; it’s a wealth of information and […]

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Date posted: September 2, 2014

Fashion with a Twist – new marketing client Butterfly Twists

We are extremely pleased to announced the acquisition of another pioneering fashion client, Butterfly Twists. The ladies shoes brand specialise in fold-up shoes for any occasion. They’re comfortable and convenient, but perhaps most importantly, they look great. A range of chic fold-up shoes and pack-away wellies are designed to stow away in bags of any size […]

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Date posted: September 1, 2014

Why Did Google Pull The Plug on Authorship? Is PPC a Factor?

Google authorship has officially bitten the bullet. But why did the powers that be pull the trigger? After removing author photos from the search results in June, Google has now removed authorship all together. So why did it have to go? Did it simply not work or did it detract from paid ads? The internet […]

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