Knowledge Base

Date posted: January 27, 2015

What we learnt from our fashion clients’ campaigns in 2014

With our experience in the retail sector getting stronger with every season, we’ve rounded up what we learned from our fashion clients in 2014. This could provide your company with useful insight when facing similar challenges throughout the year ahead. Our retail clients are a diverse group; with designer maternity wear, start up shoe brands […]

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Date posted: January 26, 2015

5 ways fashion brand Jack Wills could boost sales through CRO

Quirky high street brand Jack Wills is known for an innovative approach to fashion — along with its inherent sense of ‘Britishness’, and it’s doing a lot right with its gorgeous image-driven website. However, there’s still room for improvement and a quick glance at the site has shown us 5 simple CRO techniques they could […]

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Date posted: January 23, 2015

Hit Search bags Northern Digital Award for Alder Hey in the Park Campaign

They say never work with children or animals, but don’t tell that to Hit Search: the online marketing experts are celebrating after taking a top prize at the Northern Digital Awards for their work with one of the UK’s leading children’s charities. The Liverpool based agency won Best Digital Marketing Campaign Third Sector for their […]

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Date posted: January 21, 2015

Coming soon: an analysis of the top 27 cruise providers – which brands are leading in CRO?

Our conversion rate optimisation experts have taken a look at the top 27 cruise provider’s websites and analysed the key CRO strengths and weaknesses. The findings are essential reading for those in this competitive market, highlighting everything from current trends to leaders in the industry and those who could benefit from a CRO “life raft”. […]

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How To Cruise Up The SEO Rankings

Take a look at our great infographic on SEO best practices for cruise providers and get more miles to your SEO galleon. Oh, we do love a good pun! Related posts: Coming soon: an analysis of the top 27 cruise providers – which brands are leading in CRO? What not to wear – on a […]

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Date posted: January 19, 2015

3 ways fashion brand Forever 21 could use search to make it big in the UK

It’s pretty ironic, but fashion house Forever 21 might not be around…well… forever. Despite bossing youth fashion market in the US, the brand has struggled to crack the UK; where it faces stiff competition from stores like H&M and Topshop. The company racked up losses of more than £66m in 2013/14 and is already in […]

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Date posted: January 14, 2015

Online Fashion Case Study: Sweaty Betty

Challenge… Sweaty Betty were established in 1998 and grew rapidly as a high end female activewear brand winning may retail awards. There are currently 30 stores nationwide and concessions in Harrods and Selfridges. Hit Search started working with Sweaty Betty back in June 2011 and have been their chosen Search Engine Marketing partners since. Objective… […]

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Attribution Modelling and Reporting: Squeeze More From Your PPC

Attribution Modelling – theory and practice We have put together a series of publications which aim to dispel search marketing myths and get to the bottom of modern Digital Marketing. There are multiple optimisation methods that can have a positive effect on your rankings; an important part of the process is attribution modelling. Throughout this […]

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Conversion Rate Optimisation: What We Can Learn From Luxury Fashion Brands

Online visibility is no longer the sole factor when it comes to customers making a purchase – Conversion Rate Optimisation is now one of the major keys to success in the online retail world and the Luxury Brand market is leading the way. This multi-million dollar industry is one of the most successful sectors when […]

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Multi-Channel Marketing Case Study: Acorn Media

Challenge With us since June 2009, Acorn DVD is part of the RLJ Entertainment group and provides distinctive home entertainment on DVD, Blu-ray and Digital for customers in the United Kingdom, North American and Australian markets. Their products can be found at all the major retailers and online shops, plus they have their own Direct-to-Consumer business, for […]

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