Knowledge Base

Date posted: June 26, 2015

What are the best ecommerce platforms for SEO?

Not all ecommerce platforms are created equal – at least not in terms of SEO-friendliness. Some ecomms platforms have facilities for you to make your site as SEO friendly as possible, while others make you pay a premium to access the features, and others don’t have these features at all. This can seriously affect the […]

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Date posted: June 25, 2015

A CRO review of Rupert Sanderson

The luxury fashion customer expects a lot from their customer journey when making purchases with elite brands. But are these brands delivering when it comes to an experience as luxe as their products. Our CRO review of high-end shoe retailer Rupert Sanderson suggests some luxury fashion brands aren’t quite doing as much as they could […]

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Date posted: June 23, 2015

Making a case for programmatic display advertising in the fashion industry

You’ve been given the hard sell about programmatic display, and you probably think it’s a good idea, but now you have to explain to the boss or a host of investors why you’re parting with the cash to do it. In today’s blog on our fashion site, I’m helping fashion marketers make a short and […]

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Date posted: June 18, 2015

Secrets to Success – How To Create A Successful PPC Campaign For Legal Brands

Within any PPC campaign there is a certain level of competition, and when it comes to the legal sector, that competition is fairly stiff. Sometimes generating click throughs that result in high quality leads can feel like catching smoke, but having the right insider info can mean the difference between a high ROI and being […]

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Date posted: June 16, 2015

5 important things to get right with online display advertising for retail

Earlier today, we published a brand new article at our dedicated retail site which introduced readers to 5 important ways they could optimise their display advertising campaigns. From better research on day one, to better tracking throughout the campaign, it is possible (and necessary) for a retail display campaign to grow and improve over time. […]

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Date posted: June 9, 2015

5 Instagram Tips for Fashion Brands

  If you’re a contemporary fashion brand it’s an almost foregone conclusion that you could be utilising Instagram as part of your online offering. With a massive 300 million monthly users, the majority of which check the platform more than once a day, there is a huge potential audience there if you engage and interact […]

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Date posted: June 5, 2015

Why Outreach Is Different For The Legal Sector

Finding the right websites to place your legal content on can be a nightmare. But did you ever stop to think whether you should be finding the right legal content for those websites instead? Outreaching content for the retail industry is one thing, but when it comes to the legal sector – it’s an entirely […]

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Date posted: June 2, 2015

At a glance review of Demon-Tweeks.co.uk – The Good, The Bad & The Ugly

Conversion rate optimisation is more than just the process of placing a few buttons in the right place – it’s about ensuring a smooth process for your customers, so they not only make a conversion but return to purchase from you again. With this in mind, we’ve decided to delve into the customer journey and […]

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Date posted: May 29, 2015

Hobbs – A fashion CRO review

It’s vital in fashion retail to offer your customers an amazing customer journey. If there’s too much to-ing and fro-ing between pages, or it’s not easy to find what they need then customers may never convert, and certainly won’t become repeat customers. But what does a great customer journey look like? At Hit Search, we’ve […]

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Date posted: May 28, 2015

3 PROVEN STRATEGIES TO DRIVE E-COMMERCE REVENUE

Yesterday we published an article on our brand spanking new fashion site and now we’d like to share it here in case you might have missed it. The article is all about the key ways to drive more revenue through your e-commerce site. The landscape of e-commerce is a challenging one. It’s all about maths: […]

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