Knowledge Base

Date posted: October 30, 2014

Recuitment: Hit Search look to expand content team

Hit Search are looking for a Content Executive to support editorial and strategic content creation – this role will work across the Communications and Digital Marketing teams. You are self-motivated and enthusiastic, with the ability to use language creatively to give our customers an effective and inspiring onsite experience. Job Title: Content Executive Salary: Circa […]

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3 Ways to Boost SEO Performance without Touching Your Website

SEO is a funny thing. Essentially, there’s one ultimate goal: optimising your website for search, so that people can find you, even if they don’t know you. Sounds simple enough, but things get tricky because there are so many different ways to achieve that one goal. If you’re SEO strategy stops at making necessary changes […]

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Date posted: October 29, 2014

Think You’re Winning At Conversion Rate Optimisation? You Need To Look At This Infographic

    Hit Search has just published its new Conversion Rate Optimisation report discussing how the top 29 luxury fashion brands have optimised their site to increase conversions, setting benchmarks for the industry along the way. The report, which can be downloaded here, takes an in depth look at a myriad of fashion brands including […]

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Date posted: October 28, 2014

Service with a Smiley – Bing Beats Google to the Punch with Emoji Search

Bing fans can now use the search engine to look up the meaning of emoji characters (or those little cartoons people use to garnish their Instagram comments). As if that wasn’t enough, they can also use multiple emojis or combinations of pictures and words to run searches. So if you search a British flag and […]

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Online Conversion Rate Optimisation: Why You Need to Step into Jimmy Choo’s Shoes

Hit Search reviewed and ranked 29 of the biggest and best luxury brands online; including Harvey Nichols, Net-A-Porter and Paul Smith. By analysing these influential luxury brand websites and delving into their CRO strengths and weaknesses, the team of CRO experts at Hit Search found who the best dressed online fashion brand was. So we […]

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Date posted: October 27, 2014

Programmatic Display Buying Explained

For some months now, the latest Digital Marketing spends seem to be rolling towards Programmatic Display Buying. But why and what is all the hype about? This short ‘ask the agency’ article has been put together to dispel the myths and get right to the point… What is the difference between ‘normal’ display buying and […]

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Date posted: October 23, 2014

Hit By Google Penguin? Hit Search Release Updated Content Marketing Guide

With recent algorithm changes such as Google Penguin and Panda, creative content marketing strategies are becoming increasingly more important to a business’ online presence. There are a number of benefits to a strong content marketing strategy, which include increased exposure to a relevant audience, and more interaction with the customer through multiple channels. Hit Search […]

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Hit Search Release Conversion Rate Optimisation Guide: A CRO Methodology & Practice Examples

Conversion Rate Optimisation is less costly than paid advertising but helps maximise ROI from your website and could give you a competitive edge in your market. When you’ve gone to the effort and expense of driving visitors to your website, you need to be sure that your website does everything to convert them into customers. […]

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Date posted: October 22, 2014

Hit Search Release Report Luxury Fashion Brands Report

Hit Search have reviewed and ranked 29 of the biggest and best luxury brands online; including Harvey Nichols, Net-A-Porter and Jimmy Choo. By analysing these influential luxury brand websites and delving into their CRO strengths and weaknesses, the team of CRO experts at Hit Search have found who is the best dressed fashion brand. For […]

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The new Google Penguin 3.0 update has arrived – what does that mean for you?

Google has confirmed the rollout of their newest Penguin update, which began on 17th October, has since affected 1% of queries. The question everyone is asking – what does this mean for me? If you’ve been implementing an ethical backlink strategy and ‘white hat’ tactics, chances are your site will not see any negative effects, […]

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